Search results for "EMPRESA"
showing 10 items of 609 documents
Aprendizaje organizativo, innovación y propensión exportadora
2012
En la actualidad, cualquier empresa debe afrontar el cambio tecnológico, la competencia internacional y unos mercados cada vez más exigentes. La innovación de productos y la exportación siempre han sido considerados factores clave de la competitividad de la empresa, pero el actual entorno competitivo les está otorgando un protagonismo fundamental. Este trabajo tiene por objeto esclarecer las conexiones entre la innovación de productos y la exportación y, además, destacar el papel desempeñado por la capacidad de aprendizaje organizativo a la hora de fomentar la creatividad necesaria para desarrollar nuevos productos que resulten atractivos en los mercados locales e internacionales
Perspectivas teóricas usadas para el estudio de la responsabilidad social empresarial: una clasificación con base en su racionalidad1
2011
ResumenMediante la exploración en profundidad de la literatura relevante de los últimos treinta y ocho años, este trabajo pretende dos objetivos principales. Primero, identificar, revisar y sintetizar las teorías empleadas en la literatura para el estudio de la Responsabilidad Social Empresarial (RSE), exponiendo tanto sus preceptos fundamentales como las principales críticas a que se han visto sujetas. Segundo, se pretende establecer una clasificación de dichas teorías de la RSE basada en dos criterios: (i) la racionalidad predominante que subyace a cada una de ellas y (ii) la concepción del rol de la institución empresarial en la sociedad que defienden. Esta clasificación es una herramien…
Determinants of silent and explicit industrial design
2018
This paper investigates the relationship between the use of silent or explicit design (SD or ED) and the characteristics of firms or sectors that use each of these types of design in Argentina. The findings show that SD differs from ED and that the differences have important implications for the creation of policies to support competitiveness as well as for the development of business strategies. The study contributes to the literature by identifying three groups of dimensions. (1) Structural. Neither size nor barriers to the use of design bear relation to the use of design. (2) Dynamic. SD and ED have different effects on competitiveness based on the different links each type of design has…
Research methods in business: Quantitative and qualitative comparative analysis
2020
[EN] Research in the social sciences is built on either quantitative or qualitative analysis, depending on the research context. Using both quantitative and qualitative analyses in the same study presents major obstacles. In the real business world, empirical studies could benefit from using multiple research methodologies. Thus, this editorial presents an overview of the literature on quantitative and qualitative research methods in business research to clarify some key issues on the subject. The following section introduces the papers included in the special issue on "Research Methods in Business: Quantitative and Qualitative Comparative Analysis" and highlights several novel ideas, emerg…
Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study
2016
This study integrates neuroscientific tools such as data from eye movements, store navigation, and brand choice in a virtual supermarket into a single source data analysis to examine consumer choice, customer experience, and shopping behavior in a store. Through qualitative comparative analysis, the findings suggest that a high level of attention to a brand and slow eye movements between brands lead to additional brand purchases within the product category. This study points out that the key driver of additional brand choices is the time buyers spend on the first choice, showing that the allocation of less for the first choice triggers additional purchases Within the product category and, t…
Does size matter? Entrepreneurial orientation and performance in Spanish sports firms
2016
The entrepreneurial orientation (EO) of firms is the subject of current research in the fields of management and business. However, analyses on this subject in sport companies are lacking. This study analyzes the relationship among EO, firm size, and business performance of Spanish sports service firms. The study analyzes EO as a multidimensional construct (with proactiveness, innovation, and risk-taking dimensions), and business performance considering self-perception (perceived customer satisfaction, perceived market effectiveness, and perceived financial performance) and financial indicators (ROI). The firm size follows the EU's directive for the classification of micro, small, medium, a…
Subsidizing technology: how to succeed
2011
Examining the database of applications to the Regional Government of Valencia's Institute for Small and Medium-sized Industries (Spain) for subsidies to aid technological development in small and medium-sized enterprises, this study seeks to explain the approval or rejection and the success or failure of projects that look to receive state funding. The independent variables in the database are particularly concerned with reliance on path dependence. The variable length of membership of the Institute, the number of previous applications, technology level, or belonging to a particular geographical area relate to the accumulation of experience and correspond to the study hypotheses. The study …
Zooming into firm’s location, capabilities and innovation performance: does agglomeration foster incremental or radical innovation?
2022
[EN] This study answers the question on whether areas of agglomeration or high industry specialization constitute supportive prone-to-innovation environments for the generation of radical innovation. By drawing on the CIS distinction between incremental vs radical innovation, we disentangle the effect of industry specialization on the occurrence of radical innovations, a phenomenon mostly overlooked. By analysing a large dataset of 3,602 firms from CIS and other geographic datasets, results show that a firm's location in high industry specialization areas primarily trims incremental but not radical innovation. Firms' internal knowledge bases do matter more for radical innovation to occur, r…
Civic crowdfunding: A new opportunity for local governments
2021
Abstract In civic crowdfunding, local communities are asked to financially contribute to projects aimed at the regeneration of an area. Usually a local government acts as a co-funder. This paper employs a fuzzy set qualitative comparative analysis to discover which conditions are combined and may result in the collection of a significant amount of funds. Five conditions were selected: the nature of project, the number of backers, the number of rewards, the percentage of backers that did not require a reward and the percentage of rewards not required during the fundraising campaign. The study used a sample of 40 Italian successful civic crowdfunding rounds sponsored and match-funded by a loc…
The Value of Trust for Travel Agencies in Achieving Customers' Attitudinal Loyalty
2015
The emergence of e-commerce in the tourism sector has triggered profound changes in the sector's structure. Travel agencies, as the final link in the distribution chain, have been most affected. The globalization of tourism service distributors via the internet has caused competition to intensify and has had strong repercussions. Nevertheless, many travel agencies that also offer online services remain competitive and maintain a loyal customer base. Drawing on data from customers used to purchasing tourism services over the internet, this study analyzed changes in these customers' perceptions of the value offered by traditional travel agencies. Considering the loyalty of clients as a key el…