Search results for "EXPERIENCE"

Empiirinen tutkimus brändikokemuksen vaikutuksesta verkkokauppaympäristöjen käyttäjäkokemukseen ja käyttöaikeeseen

2015

Tutkielmassa tarkasteltiin brändikokemuksen vaikutusta verkkokauppaympäristöjen käyttäjäkokemukseen ja käyttöaikeeseen. Brändikokemusta tarkasteltiin kahden ulottuvuuden kautta: brändityytyväisyyden ja brändiluottamuksen. Käyttäjäkokemusta tarkasteltiin käytännöllisten (frustraation, kompetenssin ja hallinnan tunteen) ja esteettisten (kauneuden ja mielikuvituksettomuuden) tunteiden näkökulmista. Brändikokemuksen vaikutusta verkkokauppaympäristöjen käyttäjäkokemukseen ja käyttöaikeeseen tutkittiin kahdessa kokeellisessa tutkimuksessa. Tutkimukset toteutettiin osana Jyväskylän yliopiston käyttäjäpsykologian laboratoriossa tehtyä verkkokauppaympäristöjen käyttäjäkokemusta käsittelevää tutkimus…

The antecedents and outcomes of online consumer brand experience

2021

Websites are a remarkable cyber asset and a vital part of companies’ marketing communications and sales operations. This chapter discusses how online Consumer Brand Experience is created and affected by website qualities. We develop and test a research model concerning the antecedents and outcomes of Consumer Brand Experience with a sample of 202 respondents in Finland. The findings suggest that website appearance quality dimensions have a significant effect on evoking Consumer Brand Experience, whereas the technical quality dimension does not. Brand trust, electronic Word-of-Mouth intentions, and behavioural intentions are identified as outcomes of consumer brand experiences evoked by webs…

Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy

2013

The importance of OER in engineering education

2017

The problem of education is a very important one and occupies an increasingly wider register among educational specialists, who see these changes directly related to current generations of students. It speaks increasingly more and more about the desire of young people to learn when they want, how they want and how much they want, in their own way, without any constraints imposed by fixed educational program, established by teachers, according to their idea how to go on an educational route. In this context, open education provides crucial support of any person who is interested, and covered a complete and appropriate educational needs, in connection with time and availability of the person.…

Haptic Visuality and Film Narration. Mapping New Women’s Cinema in Spain

2020

There is a trend in female film production in the 21st century in the context of Spain towards a type of cinema that we could classify as haptic. It is a mode of representation concerned with multisensory expression in film images. In this article, we shall study this haptic visuality in the works of four filmmakers: Isabel Coixet, Paula Ortiz, Mar Coll and Carla Simón, whose films in this century exemplify the trend. The method chosen is textual analysis, which will provide us with the necessary tools to study matters concerning representation (framing), narration (nuclei and catalysis) and communication (spectatorial subject). These three analytical categories together will enable us to s…

Multi-Control Virtual Reality Driving Simulator

2019

Immersive technologies (virtual and augmented reality) started gaining a lot of ground over the past few years initially in the video game industry, followed by simulators and finally integrated into many other classic applications. This paper aims to analyze how users respond to using new controlling devices in a scene designed as a driving simulator (race car track). The landscape and the controls are specifically tailored for interactions within immersive environments. In order to understand the capabilities of the experimental application and evaluate the new controls, several tests were conducted. The results are presented from a user experience perspective, emphasizing qualities, side…

Intelligent eye

2010

This paper describes Intelligent Eye, a mobile phone interactive leisure guide that offers location-based multimedia information. The information offered is related to the user's position, so the main goal of this work is the development of an efficient system to detect where the user is pointing his/her camera at by means of a content-based image retrieval algorithm (CBIR). The CBIR procedure uses color histograms in the HS color space extracted from images, and employs Kullback-Leibler divergence as the similarity measure. Intelligent Eye can be used in a wide range of camera-equipped mobile phones; however, efficiency is improved if GPS data is available. In order to outperform other sys…

Evaluating the user experience of omnidirectional VR walking simulators

2020

Abstract Omnidirectional treadmills (ODTs) have been traditionally proposed as a promising solution for users’ navigation in large-scale virtual environments. These mechanical devices enable users to perform locomotive motion with 360-deg freedom, while keeping their position fixed in the physical world. However, most locomotion approaches based on omnidirectional treadmills have presented either high acquisition or maintenance costs, being the capabilities of the general public, or a limited reliability. In this paper, we present a comparative usability and acceptance study with real users evaluating the two most common approaches for the development of this type of Virtual Reality (VR) wa…

A reflective characterisation of occasional user

2017

This work revisits established user classifications and aims to characterise a historically unspecified user category, the Occasional User (OU). Three user categories, novice, intermediate and expert, have dominated the work of user interface (UI) designers, researchers and educators for decades. These categories were created to conceptualise user's needs, strategies and goals around the 80s. Since then, UI paradigm shifts, such as direct manipulation and touch, along with other advances in technology, gave new access to people with little computer knowledge. This fact produced a diversification of the existing user categories not observed in the literature review of traditional classificat…

FALCON - joint fair airtime allocation and rate control for DASH video streaming in software defined wireless networks

2020

Software Defined Wireless Networks offer an opportunity to enhance the performance of specific services by applying centralized mechanisms which make use of a global view of the network resources. This paper presents FALCON, a novel solution that jointly optimizes fair airtime allocation and rate recommendations for Server and Network Assisted DASH video streaming, providing proportional fairness among the clients. Since this problem is NP-hard, FALCON introduces a novel heuristic algorithm that is proved to achieve almost optimal results in a practical amount of time. The performance of FALCON is evaluated when used in conjunction with three referent Adaptive Bit Rate strategies (PANDA, BO…