Search results for "Economia"
showing 10 items of 2567 documents
From Marketing Mix to e-Marketing Mix: a literature overview and classification
2009
The marketing mix paradigm, in its famous version of the 4Ps, went all the way through the evolution of marketing theory: from the marketing concept, through relationship marketing, to digital economy, being object of discussion both in academic literature and managerial practice. If it is a fact that the 4Ps marketing mix is a milestone of marketing theory, it is also true that the evolution of business contexts has created, in many fields, the need to review the "controllable factors" which form the marketing mix. The digital business represents the more recent of the business contexts and the one with the greater needs of differentiation of the mix. Throughout this evolutionary process, …
E-Marketing. Analisi dei cambiamenti dai modelli di business al mix operativo
2009
Se il XX secolo ha visto la radio e la televisione come principali strumenti della comunicazione, il XXI secolo sembra rivolgersi a Internet. Le tecnologie digitali consentono più alti livelli di interazione con l'utente grazie a nuove modalità di comunicazione. Le possibilità offerte dai nuovi media hanno determinato mutamenti nel contesto socio-economico che coinvolgono le strategie dell'impresa, istituto centrico dell'operare economico, inserito con vaste funzioni nel contesto sociale. La diffusione capillare di Internet e delle tecnologie digitali ha trasformato non solo le strategie di business ma anche il sistema di relazioni tra imprese e consumatori. Il marketing, nella sua funzione…
E-Government's Role in Shifting the Paradigm of Performance in the Public Sector
2015
The emergence of e-government changed the world of the Public Administration (PA) and the discipline of Public Management dramatically. Through the presentation of a case- study of the municipality of Palermo, this article attempts to discuss the renewed need for assessing performance of e-government services in a local government and to disclose the main critical issues in accomplishing this evaluation. Palermo is experiencing the implementation of a second- generation e-government project that is embodied in the realization of a web portal. The conceptualization of a framework to assess the performance of the digital services appears to be crucial in order to improve the system and to avo…
E-tourism economics: Editorial for the special issue
2019
Determinants affecting consumers' attention to fish eco-labels in purchase decisions: a cross-country study
2022
PurposeThe purpose of this study was to investigate the role of consumer altruism and other socio-cultural factors in predicting how much attention consumers pay to seafood eco-labels.Design/methodology/approachThe empirical investigation was carried out by administering an online questionnaire to a sample of Italian and Spanish people from December 2019 to April 2020. After carrying out the principal component analysis procedure, the work made use of an ordinal logistic regression.FindingsBoth Italian and Spanish consumers with an altruistic attitude, who feel that food produced in a sustainable way can protect the environment and workers, appear more likely to take an eco-label into accou…
Determinants of Sub-Sovereign Government Ratings In Europe
2017
The aim of this paper is to identify the determinantsof the rating assigned to sub-sovereignentities in Germany, Austria, Belgium, France,Italy and Spain, using a total of 92 territorial entitiesfor the 1989-2012 period. Multinomial orderedprobit estimation models were estimatedfor each specifi cation and agency.We conclude that the country’s rating is oneof the most important determinants of regionalgovernment’s ratings with a positive infl uence(as expected), and that the country debt/GDPratio is a stronger determinant for regions thantheir own indebtedness with a negative sign.Other relevant variables are population growthrate, unemployment rate, elderly people weight,regional public exp…
The importance of the Logistics Performance Index in international trade
2014
Logistics and transport increasingly play a pivotal role in international trade relations. The Logistics Performance Index (LPI) analyses differences between countries in terms of customs procedures, logistics costs and the quality of the infrastructure for overland and maritime transport. The aim of this article is to analyse the impact that each of these components has on trade in emerging economies using a gravity model. Furthermore, the study also attempts to detect possible advances in logistics in developing countries, which are grouped into five regions (Africa, South America, Far East, Middle East and Eastern Europe) by comparing the first LPI data published in 2007 with the most re…
The presence of the innovative factor in the agricultural producer in the Valencian Community. Tools to promote innovation in rural-urban dialectics
2021
[ES] Este estudio sociológico se centra en la figura del productor agrario valenciano y su comportamiento frente a la innovación. Adoptar una actitud que favorezca la innovación depende de múltiples factores que influyen en la gestión de la empresa agraria. Este estudio utiliza los datos procedentes de una encuesta a productores agrarios valencianos que profundiza en los factores socioeconómicos que pueden decantar al productor agrario hacia una postura favorable a la innovación. Posteriormente, el estudio se centra en obtener un perfil tipo que represente al productor según sus características y las de su explotación, según su actitud innovadora y la orientación hacia factores influyentes,…
Co-citation, bibliographic coupling and leading authors, institutions and countries in the 50 years of Technological Forecasting and Social Change
2021
[EN] Technological Forecasting and Social Change (TF&SC) is a leading international journal that publishes major advances related to technological forecasting and future studies. The journal was launched in 1969 and in 2019 celebrated its 50th anniversary. To celebrate 50 years of outstanding contributions, this study presents a bibliometric analysis of TF&SC publications and patterns of citations within TF&SC in terms of authors, institutions and countries. The analysis relies on the Web of Science Core Collection database for bibliographic content and Visualization of Similarities viewer software for mapping of bibliometric data. Our analysis identifies leading authors, universities and c…
7th International Conference on Higher Education Advances (HEAd'21)
2021
Information and communication technologies together with new teaching paradigms are reshaping the learning environment.The International Conference on Higher Education Advances (HEAd) aims to become a forum for researchers and practitioners to exchange ideas, experiences,opinions and research results relating to the preparation of students and the organization of educational systems.