Search results for "Erk"
showing 10 items of 2599 documents
Printti vai digi : lukemisen media ja sen yhteys lukutaidon eri osa-alueisiin
2021
The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector
2018
In e-commerce retailing (e-retailing), where competitors are only one click away and prices are easy to compare, providing superior customer service and reciprocal communication via a company’s website are important aspects of attracting and retaining customers. One increasingly popular solution to improve customer service is a “live chat” interface that allows consumers to have real-time conversations online with customer service agents. As the literature on the impacts of real-time communication via live chat is currently very limited, this study develops and tests a model that demonstrates the moderating effects of a chat service on the relationship between two-way communication (i.e., a…
Identifying the Sales Patterns of Online Stores with Time Series Clustering
2018
Electronic commerce, especially in the business-to-consumer (B2C) context, has for years been a popular research topic in information systems (IS). However, the prior research on the topic has traditionally been dominated by the consumer focus instead of the business focus of online stores. For example, whereas various segmentations exist for online consumers based on their purchase behaviour, no such segmentations have been developed for online stores based on their sales patterns. In this study, our objective is to address this gap in prior research by identifying the most typical sales patterns of online stores operating in the B2C context. By using self-organising maps (SOM) to analyse …
Ideal types of online shoppers : a qualitative analysis of online shopping behavior
2018
Due to the growing popularity of online shopping, there is a growing demand for understanding the motives and behaviour of online shoppers. This study aims to increase this understanding by examining online shopping behaviour from the perspective of UTAUT2 theory integrated with self-efficacy and risk avoidance components. The thematically analysed data from 31 participants highlights the unique aspects of online shoppers by grouping them into ideal types, presenting the data as extensively as possible. An ideal type is an analytical construct used to ascertain similarities and deviations to concrete cases in an individual phenomenon. This study discovered five ideal types of online shopper…
Identifying the Sales Patterns of Online Stores with Self-Organising Maps on Time Series Data
2018
Electronic commerce, especially in the business-to-consumer (B2C) context, has for years been a popular research topic in information systems (IS). However, the prior research on the topic has traditionally been dominated by the consumer focus instead of the business focus of online stores. For example, whereas various segmentations exist for online consumers based on their purchase behaviour, no such segmentations have been developed for online stores based on their sales patterns. In this study, our objective is to address this gap in prior research by identifying the most typical sales patterns of online stores operating in the B2C context. By using self-organising maps (SOM) to analyse …
Omnichannel experience: Towards successful channel integration in retail
2019
According to Deloitte’s (2018) forecast for 2018 many changes will occur in retail markets. The growth of online retailing is continuing, and it is going to have a great impact on traditional retail players. The number of physical stores will decrease, but they will still have important role in retailing. Customer experiences are now more important than ever, and digital technologies will have a key role to the store experience. Consumers are spending more and more time on smartphones relative to other devices. Typically, they conduct searches on mobile devices and make purchase in physical stores (Singh and Swait, 2017). Today, 8% of time spent online is related to shopping (Mander and Jas…
Julkaisut siirtyivät uuteen verkkokauppaan
2013
When more is less: The other side of artificial intelligence recommendation
2022
Based on consumers' preferences, AI (artificial intelligence) recommendation automatically filters information, which provokes scholars' debate. Supporters believe that by analyzing the consumers' preferences, AI recommendation enables consumers to choose products more quickly and with lower cost. Critics deem that consumers are more easily trapped in information cocoons because of the use of AI recommendation. This reduces the possibility of consumers contacting with a variety of commodities, thus lowering the consumer decision quality. Based on experiments, this paper discusses the moderating role of AI recommendation on the relationship of consumers' preferences and information cocoons. …
Ensiluottamustekijät verkkokaupassa
2018
Tänä päivänä yhä useampi kuluttaja suorittaa ostoksensa verkkokaupassa, ja verkon välityksellä tapahtuva liiketoiminta on kasvanut. Tämä on lisännyt itsenäisten verkkokauppojen määrää, joilla ei ole fyysistä kivijalkaliikettä. Näiden itsenäisten verkkokauppojen menestymisen kannalta on erittäin tärkeää, että kuluttajat kokevat niitä kohtaan ensiluottamuksen tunnetta. Muuten kuluttajan mielenkiinto verkkokaupan vaihtamista kohtaan kasvaa. Ilman ensiluottamuksen tunnetta kuluttaja ei uskalla luovuttaa verkkokaupalle omia henkilökohtaisia tietojaan, jonka takia hän ei halua asioida verkkokaupan kanssa. Ensiluottamuksen tutkiminen on mielenkiintoista, koska perinteisen luottamuksen tarvitsemaa …
The Effects of General and Mobile Online Shopping Skilfulness and Multichannel Self-Efficacy on Consumer Showrooming Behaviour
2022
Although showrooming behaviour is a characteristic aspect of modern omnichannel retailing, our understanding of its antecedents remains limited. In this study, we aim to address this gap in prior research by examining how showrooming behaviour is affected by three different kinds of perceived consumer capabilities: general online shopping skilfulness, mobile online shopping skilfulness, and multichannel self-efficacy. The examination is done by utilising data from 1,024 Finnish consumers, which was collected with an online survey in 2021 and is analysed with structural equation modelling (SEM). In summary, we find mobile online shopping skilfulness to have a strong positive effect on showro…