Search results for "Export Performance"
showing 10 items of 12 documents
Challenges of nation-branding for stimulation of Latvian exports
2017
Abstract The presented research aims to contribute to the conceptualisation of the nation-brand of Latvia with the purpose of stimulation of national export performance. The subject of the research is three aspects presumably challenging the branding of Latvia with reference to national export development. The investigated challenges are the barriers and opportunities for green-branding of Latvia; the absence of the generally accepted indication of the geographical identity of the Baltic region; and the contradictable popular image of Latvia as a cheap country. The research poses two research questions inquiring into the issues of nation-branding of Latvia currently being faced in the conte…
European Union's Competitiveness and Export Performance in Context of EU – Russia Political and Economic Sanctions
2015
Abstract This paper aims to explore performance of European Union's export in context of competitiveness targets enclosed in Europe 2020 strategy. Authors are addressing recent geo-political events regarding EU-Russia political and economic sanctions. Authors evaluate only economic results from sanctions and do not make an analysis of the nature of political sanctions. Paper gives an overview of the European Union trade performance within last 15 years and makes detailed analysis of the trade structure. Further, authors address European Union – Russia trade and nature of the trade. At the end of the article authors evaluate impact of the sanctions that took effect within a last year.
Implications of the Marketing Strategy for Exporting MSEs from Developing Economies
2010
Purpose: This paper reviews the export literature and identifies the marketing challenges faced by exporting MSEs from developing economies. The paper further explores ways in which MSEs can adjust their marketing strategies to circumvent the challenges faced. Design/methodology/approach: It reviews both theoretical and empirical perspectives in export performance globally and with a special focus on studies done in developing economies. The literature synthesis is done in order to develop a conceptual model which will be used as guidance in future research. Findings: Previous studies have shown several types of marketing challenges which are faced by MSEs from developing economies. These a…
Dynamic capabilities in the internationalization process of companies distributing products of the agribusiness sector
2016
The agri-food sector faces important internal and external barriers to internationalization that could be overcome by the development of dynamic capabilities. Generic dynamic capabilities generate sector and environment specific dynamic capabilities that directly contribute to overcome the barriers of internationalization. Our contribution is to determine which specific dynamic capabilities of the distribution companies collaborate to overcome these barriers and as a consequence to improve international results. A qualitative study with directors and managers of the sector was carried out. The results give rise to confirm that the specific dynamic capabilities largely help to resolve the in…
The role of market orientation and innovation capability in export performance of small-and medium-sized enterprises: a Latin American perspective
2021
Purpose This study aims to extend the existing base of knowledge of proactive and reactive market orientation and innovation capability by testing their impact on the export performance of emerging-market small- and medium-sized enterprises (SMEs) in a Latin American context. Design/methodology/approach This paper is a replication study, and its data were collected through a survey answered by general, marketing, sales or export managers at 155 Mexican SMEs. The research model was tested using partial least squares. Findings The study results indicate that innovation capability and reactive market orientation are drivers of export performance in Latin American SMEs. Moreover, proactive mar…
Entrepreneurial orientation and export intensity: Examining the interplay of organizational learning and innovation
2015
Nowadays how to be a successful exporter has reach great importance. Some studies on the entrepreneurial orientation literature highlights the attitude of the manager to make risky strategies such as strategies toward exports. But might the CEO's attitude toward entrepreneurship be sufficient to achieve greater SMEs export performance? Through an analysis of a database of Spanish and Italian SMEs, we find that entrepreneurial orientation is a managerial attitude that enhances exports when managers also make efforts in organizational learning and innovation. Being entrepreneurially oriented is important, but it might not be sufficient for increasing export performance if the company is not a…
Role of cooperation in the relationship between business internationalisation and international success
2012
Firms’ export success has been a recurrent research topic in the last two decades. The explanatory variables and the models linking them have changed over time, adapting to the reality of the world. This paper is based on the idea that the process of internationalisation has a direct influence on a firm’s export success. It also considers that the variable cooperation with agencies involved in the marketing process has a direct impact on firm export performance and that this determinant factor has not been analysed previously. We develop a model that, as well as taking into account traditional explanatory variables, considers the process of internationalisation and cooperation as a basis fo…
Exporting and innovation performance: analysis of the Annual Small Business Survey in the UK
2011
This paper analyses the determinants of the export propensity of UK small and medium-sized enterprises (SMEs) based on the 2004 Annual Small Business Survey. Particular emphasis is placed upon the relationship between innovation activities (distinguishing product from process innovation) and export performance. In general the data suggest that some 17 per cent of firms within this group sell outside the UK. Businesses that export are also characterized by high levels of innovation activity (43 per cent of exporters innovate in products, 27 per cent innovate in process and 21 per cent innovate in both). When considering product and process innovation independently we find that both impact p…
Revisiting the Trust–Commitment and Export Performance Link: A Qualitative Comparative Analysis (QCA) Approach
2020
This research revisits the role of different foci of trust (interpersonal and inter-organizational), commitment (affective and calculative) and relationship lengths (inter-organizational and interpersonal) then on export relationship performance. 142 Ecuadorian non-oil exporters completed a self-administered questionnaire. This study applies fuzzy-set qualitative comparative analysis (fsQCA) and the findings help to re-establish the need for both trust dimensions and affective commitment in exporter–importer relationships. This research found three possible configurations of achieving high export relationship performance. The managerial implications noted that export managers should nurture…
The Contribution of Technological Change on EU's Exports
2013
Abstract The competitiveness of European countries is a constant concern in an environment dominated by the globalization of markets. Export competitiveness is an important dimension of a country's competitiveness. On top of that, in support to competitiveness, innovation is considered as a strong variable according to the Schumpeterian framework. This paper explores the relationship between technological change and international trade according to the OECD technological classification and the United Nations International System of Industrial Classification third revision for the 2 and 3 digit divisions of the manufacturing sector industry. An exploratory analysis is carried out on four Eur…