Search results for "Eye-tracking"

How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach

2020

Drawing on cognitive load theory, congruence research, and dual processing models, the purpose of this study is to determine the effectiveness of online advertising in social media. To this end, three separate studies were conducted. First, using eye-tracking and electroencephalography, we examine the differences, based on whether or not an ad is embedded, in subjects’ visual attention and engagement in a TripAdvisor webpage. Our findings showed that synergies between social media content and advertising content positively affect users’ visual attention. A second study, using an online survey, assessed the impact of congruent/incongruent ads on ad recall. A third study, using ey…

Attentional biases to emotional scenes in schizophrenia: An eye-tracking study

2020

Attentional biases to emotional information may play a key role in the onset and course of schizophrenia. The aim of this experiment was to examine the attentional processing of four emotional scenes in competition (happy, neutral, sad, threatening) in 53 patients with schizophrenia and 51 controls. The eye movements were recorded in a 20-seconds free-viewing task. The results were: (i) patients showed increased attention on threatening scenes, compared to controls, in terms of attentional engagement and maintenance; (ii) patients payed less attention to happy scenes than controls, in terms of attentional maintenance; (iii) whereas positive symptoms were associated with a late avoidance of …

Instruction-based clinical eye-tracking study on the visual interpretation of divergence : how do students look at vector field plots?

2018

Relating mathematical concepts to graphical representations is a challenging task for students. In this paper, we introduce two visual strategies to qualitatively interpret the divergence of graphical vector field representations. One strategy is based on the graphical interpretation of partial derivatives, while the other is based on the flux concept. We test the effectiveness of both strategies in an instruction-based eye-tracking study with N = 41 physics majors. We found that students’ performance improved when both strategies were introduced (74% correct) instead of only one strategy (64% correct), and students performed best when they were free to choose between the two strategies (88…

Methods and Techniques for Multi-source Data Analysis and Fusion

This work has been inspired by the recent trend in remote sensing and environmental data acquisition. Remote sensing techniques allow us to measure information about an object without touching it. In the last decades remote sensing via satellites has been used in various applications such as Earth observation, weather and storm predictive analysis, atmospheric monitoring, climate change, human-environment interactions. Sensors on airborne and satellite platforms have been recording signals from space for many years, giving rise to a huge amount of data. Some data are processed on-board but others are treated and post-processed in ground stations. Signal and image processing are widely appli…

Current challenges supporting school-aged children with vision problems: A rapid review

2021

Contains fulltext : 240193.pdf (Publisher’s version ) (Open Access) Many children have undetected vision problems or insufficient visual information processing that may be a factor in lower academic outcomes. The aim of this paper is to contribute to a better understanding of the importance of vision screening for school-aged children, and to investigate the possibilities of how eye-tracking (ET) technologies can support this. While there are indications that these technologies can support vision screening, a broad understanding of how to apply them and by whom, and if it is possible to utilize them at schools, is lacking. We review interdisciplinary research on performing vision investigat…

Image Content Enhancement Through Salient Regions Segmentation for People With Color Vision Deficiencies

2019

Color vision deficiencies affect visual perception of colors and, more generally, color images. Several sciences such as genetics, biology, medicine, and computer vision are involved in studying and analyzing vision deficiencies. As we know from visual saliency findings, human visual system tends to fix some specific points and regions of the image in the first seconds of observation summing up the most important and meaningful parts of the scene. In this article, we provide some studies about human visual system behavior differences between normal and color vision-deficient visual systems. We eye-tracked the human fixations in first 3 seconds of observation of color images to build real f…

Analogical reasoning and its development : role of executive functions and the goal of the task

2013

This manuscript develops an issue related to the involvement of goal management capabilities and executive functions in this type of reasoning and its development. The first three experiments examine this issue in two tasks of analogical reasoning, the scene analogy task and the A:B::C:? task, through the study of visual strategies used by adults, and children aged 6-to-7. The results show differences in visual patterns related to goals, and to the inhibition of irrelevant information for the solution of the problems, between the different tasks, and between children and adults. The following two experiments study the visual strategies, always in relation to executive functioning and goal m…

CSR communication through social media: a neurophysiological and self-reported perspective

2022

La Responsabilidad Social Corporativa (RSC) se está reconsiderando como un elemento crucial en las estrategias de posicionamiento y promoción de las empresas. De hecho, compite en importancia con la calidad del producto o servicio a la hora de construir una imagen de marca y comunicarla a los stakeholders, en especial a los clientes. Las empresas de estos sectores han encontrado en las redes sociales un medio directo, accesible e interactivo para plasmar sus iniciativas de RSC. El objetivo general de este proyecto de tesis es profundizar en las particularidades de la comunicación de la RSC a través de las redes sociales en el sector hotelero y de restauración. Se busca conocer cómo afecta l…

Le sens du regard Contribution sémiotique à la technique de l'eye-tracking face aux packagings produits

2009

International audience; This work is presenting a semiotic point of view of a promising but problematic tool of the communication field -eye-tracking- which is used in various fields to track and exploit the eye-path on an object. Drawing form a list of eye-paths on various packagings, the first step of the analysis was the identification without theoretical a priori- of fixed patterns in these paths. Several models can then be inferred on how the order of acquisition of the elements of an image or a pack might have an influence on the construction of their overall meaning.; Ce travail propose un point de vue sémiotique sur un outil du champ de la communication prometteur mais problématique…

Teachers' visual focus of attention in relation to students' basic academic skills and teachers' individual support for students: An eye-tracking stu…

2022

This study investigated how teachers' visual focus of attention is associated with students' basic academic skills and teachers' individual support for students in basic academic skills in authentic classroom settings. Teachers' (N = 46) visual focus of attention in the classroom was measured with mobile eye-tracking, and students' (N = 879) literacy and math skills were tested in Grade 1. The results revealed that teachers' visual focus of attention in terms of fixation counts correlated with students' basic academic skills and teachers' individual support for students in literacy and math. Two case studies showed that teachers' visual focus of attention varied among students with differen…