Search results for "F500"
showing 10 items of 473 documents
The Wine Influencers: Exploring a New Communication Model of Open Innovation for Wine Producers—A Netnographic, Factor and AGIL Analysis
2020
Wine Influencers (WIs) represent a new type of independent third party endorsers that are progressively establishing themselves within social networks. This study analyzes the characteristics of the activity of WIs and the communication model used via Instagram. Netnographic Analysis, Factor Analysis and AGIL methods were applied. The results show five Key-findings within specific relationships established during discussions: advice from Wine Influencers and generalized reciprocity in relationships
Social Capital, Well-Being and Municipality: Salaspils Municipality (Latvia) Case
2016
Abstract During the last three decades, social capital has gained prominence throughout the social sciences. The concepts has been analysed in various manners (from perspectives of economics, political sciences, sociology, anthropology etc.) providing wide range of theoretical conceptualizations. The aim of paper is to analyse the relation of social capital and possibility to improve the well-being of the municipality’s citizens using co-responsibility approach. In order to achieve the aim, the tasks are formulated as follows: 1) to review theoretical background for concept of social capital and subjective well-being, 2) to analyse the factors of social capital at local level, and 3) to use…
Adapting marketing strategies: a linguistic analysis of wine advertising in Spain, 1970-2010
2019
The Spanish wine sector has undergone a series of changes in the last decades, particularly due to the decreasing domestic demand and the growing international competence. Consequently, Spanish wineries have had to adapt to this new situation by adopting new marketing policies. The aim of this study is to explore to what extent these new policies have been applied by means of the linguistic analysis and comparison of different types of advertisement in specialized printed media, focusing on the specific frequency of the most used word families in adverts from the 70s to present day. A corpus of 640 adverts has been compiled. We have particularly paid attention to the words that have been us…
Does social climate influence positive eWOM? A study of heavy-users of online communities.
2018
Abstract This paper provides a deeper understanding of the role of social influences on positive eWOM behaviour (PeWOM) of heavy-users of online communities. Drawing on Social Interaction Utility Framework, Group Marketing and Social Learning Theories, we develop and test a research model integrating the interactions between the social climate of a website and Interpersonal Influences in PeWOM. 262 Spanish heavy-users of online communities were selected and the data analysed using partial least squares equation modelling. Overall, the model explains 59% of the variance of PeWOM on online communities. Findings reveal that interaction with other members of the online community (Social Presenc…
Forecasting Passenger Traffic for a Regional Airport
2019
Abstract The purpose of the present research is estimating the potential traffic for SIA (Sibiu International Airport, SBZ) for the year 2017. Predicting as accurate as possible the passenger traffic for a certain airport is an aspect of major importance for both the airport management and the airline companies. The theoretical quality of the forecasting models for air traffic of passengers is fundamental for obtaining the most accurate predictions. In this regard, a two-step process was used in developing the traffic forecasting model: (1) Identifying the proper regression model for traffic estimation based on the number of aircraft departures, and (2) Forecasting the number of aircraft de…
The Route Development Strategies of Romanian Airports: A Key Challenge in Modern Aviation
2018
Airport route development can be defined as a complex process carried out by airports, encouraging airlines to launch new routes or increase frequencies on already served destinations. The deregulated aviation environment helped airports to find new and innovative ways to compete directly with each other for a limited airline capacity, engaging with airlines and proving the airport route development strategy and airline needs meet at a certain point. The future prosperity of the communities the airports serve, depends on the efforts of the route development team and their focused aviation marketing strategy. A huge responsibility to attract what is best for the community as well as a good c…
Työn ominaisuuksien merkitys työn ja yksityiselämän välisen rajan hallinnassa
2019
Työn ja yksityiselämän välinen raja on nykyään monissa ammateissa häilyvä, koska työtä ei enää säätele aika ja paikka samassa määrin kuin ennen. Tässä tutkimuksessa etsitään vastausta kahteen pääkysymykseen. Ensinnäkin, millaisia tyylejä yksilöillä on hallita työn ja yksityiselämän välistä rajaa, kun huomioidaan sekä työasioiden kulkeutuminen yksityiselämään että yksityiselämän asioiden kulkeutuminen työhön? Toiseksi, määrittävätkö työn sisältämät vaatimukset ja voimavarat työn ja yksityiselämän rajanhallinnan tyylejä? Tutkimuksemme aineisto on kerätty keväällä 2013 verkkokyselyllä, johon osallistui 1106 eri ammattialoilla työskentelevää työntekijää. Aineistosta löytyi viisi työn ja yksityi…
The Efficiency of Ambulatory Medical Services. Case Study - The Integrated Ambulatory Units of the Psychiatric Hospital “Dr. Gheorghe Preda” Sibiu
2017
Healthcare costs are an important issue for developed countries, focusing on accessibility, the quality of service and financial efficiency. The global direction of health insurance systems is to resolve the case through primary care, ambulatory and day hospital care. Hospitalizations need to be reduced. In psychiatry, however, there is a particular situation due to the increased incidence of new cases that cannot be treated by ambulatory care units. Efforts have been made to develop ambulances and service accessibility, to capitalize on benefits and to provide quality to patients. Although the number of services rendered significantly increased, in psychiatry there is an increase in the nu…
Heijastavatko työn ja perheen yhteensovittamisen kokemukset yksilön elämänarvoja?
2014
Tässä tutkimuksessa tarkasteltiin yksilön elämänarvojen yhteyttä työn ja perheen välisen ristiriidan ja rikastavuuden kokemuksiin. Analyysit perustuivat 50-vuotiaisiin Lapsesta aikuiseksi - pitkittäistutkimuksen osanottajiin (n = 156, 53 % miehiä). Schwartzin (1992) menetelmällä tarkastellut elämänarvot olivat hyväntahtoisuus, universalismi, turvallisuus, yhdenmukaisuus, hedonismi, itseohjautuvuus, suoriutuminen, stimulaatio, traditiot ja valta. Suoriutuminen ja universalismi olivat myönteisesti yhteydessä sekä työn ja perheen välisen ristiriidan että rikastavuuden kokemuksiin. Sen sijaan stimulaatio oli myönteisesti yhteydessä vain ristiriidan ja yhdenmukaisuus vain rikastavuuden kokemuksi…
Building interpersonal trust in business networks: enablers and roadblocks
2019
Purpose - This study examines how interpersonal trust forms in business networks and anchors relationships. Trust can be seen as a required factor and enabler for co-creation that is needed when business models are created. This study draws on empirical data from a case study of a Finnish business network in the healthcare and pharmaceutical industries. It seeks to answer the research question: How does interpersonal trust start to develop at the business network level and how it can be supported? Design/ methodology/approach – This article draws on a case study of a Finnish business network which was developed through theme interviews and observation conducted in 2012. Findings - The findi…