Search results for "Finnair"
showing 5 items of 5 documents
Competitive Advantage through Environmental Responsibility? A Case Study of Finnair
2013
In recent years there has been increasing interest in the environmental impacts of aviation, and some airlines have begun to address this issue more seriously. At the same time competition in the aviation industry has become much tougher. This study focuses on the question whether showing pro-active environmental behaviour could work as a differentiation strategy for airlines which are acting more responsibly, thus helping them to improve their competitiveness. For this purpose one airline showing strong pro-environmental behaviour in recent years was chosen as an example: Finland’s flag carrier, Finnair. This paper presents the results of a questionnaire conducted among 148 Finnair custome…
Experiencing Finnair's new Airbus A350 : How Service Innovation can lead to a Premium Price
2018
This study focuses on the customer experiences of air passengers travelling on the latest-technology aircraft currently available on the market, the Airbus A350. A questionnaire was conducted in cooperation with Europe’s first A350 operator, Finnair, to study the customer experience of flying on this new aircraft. Altogether 1,404 responses were recorded. The questionnaire focused on the A350 as a service innovation as well as on 10 aspects that had been used by Finnair to communicate the enhanced customer experience of flying on this new aircraft. These innovations were: larger windows, better cabin air, new interior design, 20% increased fuel efficiency, lower cabin pressure, less noise i…
Rossijskie aviapassažiry v Finlândii : s točki zreniâ passažira i sotrudnika aviakompanii "Finnèjr"
2013
Suomi on ollut venäläisten keskuudessa suosittu matkustuskohde jo pitkään. Myös venäläisten lentomatkustus sekä transitmatkustus Suomen kautta lentäen ovat lisääntyneet. Tutkimukseni kohteena on venäläinen lentomatkustaja nykypäivän Suomessa. Näkökulma tutkimuksessa on niin matkustajan kuin asiakaspalvelijan. Aihetta käsitellessä on otettu huomioon kulttuuriset, historialliset sekä taloudelliset tekijät, jotka vaikuttavat yleisesti matkustushalukkuuteen. Jotta matkustushalukkuus Suomeen sekä Suomen kautta edelleen säilyisi, on tiedettävä matkustajien motiivit. Tutkimuksessa tarkastellaan mihin seikkoihin venäläinen lentomatkustaja kiinnittää huomioita yhtiötä ja reittiä valitessaan, ja miks…
The significance of environmental responsibility on airline customers' intention to purchase
2015
Operating in an energy intensive industry, airlines’ environmental performance is under constant scrutiny of the regulators and authorities. By contrast, it seems that not many airlines have considered gaining competitive advantage in by differentiating as an environmentally responsible carrier. The commissioning company for this Master’s Thesis was Finnair, and the intention of this study was to find out whether factors related to environmental responsibility affect Swedish airline passengers’ intentions to purchase from an airline. In addition, the study intended to offer Finnair suggestions for a suitable sustainability marketing-mix that could be used to target the intended consumer seg…
Finnair competitive advantage through environmental responsibility
2011
Air transportation plays a vital role in many aspects of our every day life. Due to strong growth and the increasing amount of green house gases released, the aviation industry cannot be considered as operating sustainable. To change this all stakeholders of the aviation industry have to act. A special role hereby play the airlines as they can most directly influence the amount of green houses gases released e.g. by operating modern and fuel efficient aircraft. Offering flights that are producing less emissions has its price as e.g. acquiring modern aircraft can be very costly. At the same time competition between airlines is getting continually tougher forcing also established airlines to …