Search results for "Foreign market"
showing 9 items of 19 documents
The Effect of Perceived Corporate Competencies on Onsumer Based Brand Equity: A Comparison between Domestic and Foreign Markets
2015
In this paper, the authors develop a model to explain the cross-cultural influence of perceived corporate competencies on attitude formation towards the brand’s product categories and its impact on consumer based brand equity. Results indicate that some competencies have a transnational effect in several product categories, whereas several corporate competencies are identified to influence perception of product categories depending on the market.
Forces influencing the speed of internationalisation
2016
Purpose – This study applies Oviatt and McDougall’s (2005) model of forces influencing the speed of internationalisation to small, export oriented enterprises. The purpose of this paper is to explore the significance of the forces enabling, motivating, mediating and moderating internationalisation in small and medium-sized enterprises (SMEs), and the manner in which these forces manifest themselves in the market. Design/methodology/approach – A qualitative research approach utilising eight case studies within Norway and Ireland was adopted in order to facilitate theory building required for this study. Findings – The findings demonstrate that four forces in particular are found to be stron…
Ārvalstu tirgus ienākšanas režīmi.MVU biznesa uzsākšana Indijā
2019
Darba mērķis ir vērst uzmanību uz ārzemju tirgus ienākšanas veidiem un faktoriem, kas ietekmē konkrēto ienākšanas veidu/stratēģiju izvēli. Indijas lauksaimniecības tirgus kā nozare un tirgus tiek aplūkots kopā ar Indijas uzņēmējdarbības tradīcijām, kā arī kultūras jautājumiem. Darba mērķis ir ieteikt uzņēmumam piemērotu tirgus pieejas stratēģiju, kas atbilstu uzņēmuma mērķiem Pamatojoties uz pētījuma rezultātiem, labākais tirgus ienākšanas veida variants uzņēmumam ir investīcijas apvidū. Šie tirgus ienākšanas veidi tika klasificēti hierarhiskā tirgus ienākšanas veidu grupā.
Distance Factors in the Foreign Market Entry of Software SMEs
2010
Recent studies have indicated that the internationalization process of software SMEs is somewhat independent on the effect of psychic or geographic distance. However, these studies have analyzed the general pattern of entries where software SMEs not commonly follow a step-wise entry route from nearby countries to distant ones. Thus, it remains unknown what the effect of psychic and geographical distance is when these firms enter a distant foreign market. The findings in this case study reveal that psychic and geographic distance inhibited the foreign market entry of software SMEs. However, the distant foreign market entry of these firms was facilitated by distance-bridging and distance-comp…
Causation and Effectuation in the Foreign Market Entry and Selection of Software SMEs
2012
Current research emphasizes several factors impacting on SME internationalization. However, it remains unclear that how entrepreneurs in SMEs think and implement their internationalization and select target countries for foreign operations. In this qualitative case study, foreign market selection and entries of five Finnish software firms are analyzed by using the theory of causation and effectuation. The findings imply that software SMEs used more causation logic in their foreign market selection and effectuation logic in their foreign market entries. The case firms that followed causation logic in FMS entered more distant countries. peerReviewed
Entry into Geographically and Psychically Distant Foreign Markets by Small and New Ventures
2008
Paper presented at the 16th Conference on Pacific Basin Finance, Economics, Accounting and Management (PBFEAM), Brisbane, Queensland, Australia, July 2-4.2008. (Key-note paper) peerReviewed
Social capital in relation to the foreign market entry and post-entry operation of family SMEs
2011
Scholars in the discipline of international entrepreneurship have mainly studied rapidly internationalizing firms. However, the majority of entrepreneurial firms are family-owned businesses (85% of all firms in the EU and the USA). Research on family business has focused on the importance of bonding social capital whereas, despite its importance, bridging social capital has not so far attracted much attention. It has been argued that bridging social capital plays an important role in firms’ internationalization processes. The purpose of this article is to examine the role of bridging social capital in the initial entry and post-entry operations of eight family SMEs with regard to the French…
A framework for explaining distant foreign market entry by small and new ventures
2009
Paper presented at the 36th Academy of International Business (UK and Ireland chapter) Conference (AIB-UKI), Glasgow, UK, April 2-4.2009. peerReviewed
THE INTERNATIONALIZATION OF SMES. A SYNTHETIC ANALYSIS OF THE DECISIONAL FACTORS AND PROCESS
2013
Having an increased complexity, the internationalization process of small and medium- sized enterprises (SMEs) becomes, in the context of globalization and of the freedom of circulation of goods, services, and capital, a decisive factor of both the evolution of the company and the economic force distribution report on the market. The evolution of the world economic system opened a wide action field for small and medium sized companies, who had to adapt to new rules. The internationalization of SMEs is no longer an option, but it becomes a condition of their existence. A high importance in this process belongs to the way decisions are made, both regarding the target market and the entry opti…