Search results for "Funnel"

Harnessing marketing automation for B2B content marketing

2016

The growing importance of the Internet to B2B customer purchasing decisions has motivated B2B sellers to create digital content that leads potential buyers to interact with their company. This trend has engendered a new paradigm referred to as ‘content marketing.’ This study investigates the organizational processes for developing valuable and timely content to meet customer needs and for integrating content marketing with B2B selling processes. The results of this single case study demonstrate the use of marketing automation to generate high-quality sales leads through behavioral targeting and content personalization. The study advances understanding of the organizational processes that su…

Funnel plots and choropleth maps in cancer risk communication: a Delphi study.

2019

In the last decades, the issues related to health risk communication to stakeholders and citizens involving health care practitioners and local political authorities have been increasingly debated. The study evaluated an alternative strategy to communicate cancer risk to local communities, involving an expert panel of public health operators in comparing two different graphic tools, Funnel Plot and Choropleth map.A Delphi method process was implemented to achieve a unified consensus on an expert panel of public health operators with regard to weaknesses and strengths of the Funnel Plot and the Choropleth map as tools for cancer risk communication to local communities and other stakeholders.…

Invertebrates in Fruitbodies of Heterobasidion spp., Infected Picea abies Logs and Adjacent Soil

2021

Heterobasidion spp. pathogenic fungi produce conspicuous fruitbodies on infected wood, which may represent a habitat for a range of organisms, including invertebrates. The aim was to: (i) assess and compare invertebrate diversity in Heterobasidion spp. fruitbodies, infected Picea abies wood and adjacent soil

2-Aminopurine non-radiative decay and emission in aqueous solution: A theoretical study

2008

Abstract The minimum energy path along the lowest-lying ππ ∗ excited state of 2-aminopurine was calculated to elucidate the mechanisms of radiationless decay and emission in water. The sequential Monte Carlo quantum mechanics approach with a multiconfigurational and perturbative description of the wave function was employed to compute the minimum, transition state, and conical intersection. It was found that the barrier in the potential energy surface to access the conical intersection funnel increases in aqueous environment, making the system prone to enlarge the emission yield. These results rationalize the observed enhancement of emission in 2-aminopurine upon increasing of the solvent p…

Scalable Electro-Optic Control of Localized Bistable Switching in Broad-Area VCSELs Using Reconfigurable Funnel Waveguides

2017

We demonstrate a steplike optical modulation based on the activation and deactivation of a bistable localized structure using a photoinduced and reconfigurable miniaturized 30 × 30 μm electroactivated funnel waveguide. Control of a single 10-μm-diameter spot in a 200-μm-diameter vertical-cavity surfaceemitting laser at 980 nm is achieved modulating the phase of an exciting beam in the specific position of the spot in the cavity. This localized on-off response can be scaled into arrays and offer a possible route to fast integrated optical logical functions and memory at low intensities at near-infrared wavelengths.

Measurements of pressure and frictional tractions along walls of a large-scale conical shallow hopper and comparison with Eurocode 1991-4:2006

2014

Abstract A silo׳s hopper supports the majority loads induced by the stored particulate solids. Such loads vary from filling to discharging provided the hopper is steep enough to secure a mass flow; when the hopper is too shallow to promote a mass flow, funnel flow usually prevails – where how loads develop along walls of a shallow hopper remains to be addressed. In the paper, normal pressure and frictional traction were measured with pressure transducers as imposed by testing material sand along the walls of a full-scale conical shallow hopper. The transducers were carefully mounted in the designated positions of hopper walls along a generator. To make the measurement results representative…

Use of DIAGNOdent and VistaProof in diagnostic of Pre-Cavitated Caries Lesions—A Systematic Review and Meta-Analysis

2019

Objective: To analyse the published evidence of the validity of DIAGNDOdent and VistaProof in diagnosing carious depths in pre-cavitated lesions. Material and methods: A systematic review was carried out after identifying a total of 184 articles, including 27 concerning the qualitative review and a subsequent meta-analysis. The quality of the studies was evaluated by using the QUADAS-2 tool. Results: For DIAGNOdent, the sensitivity value was 0.77, the specificity value was 0.75 and AUC was 0.81 for the global meta-analyses. In relation to subgroups, the values estimated 0.85, 0.76 and 0.86, respectively, for the in vivo group and 0.71, 0.75 and 0.83 for the in vitro group. For VistaProof, s…

Exploring ethics : a philosophical inquiry into the education sector of one Finnish city

2016

Gegenwärtiger Stand der Trichterbrustbehandlung

2008

Toward a contextualized understanding of inside sales: the role of sales development in effective lead funnel management

2022

Purpose The purpose of this study is to provide a contextualized understanding of how business-to-business (B2B) firms use the sales development function for efficient and effective lead funnel management. Design/methodology/approach The authors adopted a qualitative field-study approach and interviewed 13 people from eight firms. While software as a service (SaaS) firms are the most prevalent application context for the sales development function, the authors also included respondents from non-SaaS firms to develop an in-depth understanding of the contextualized nature of the sales development process. Findings Sales development processes can be applied in outbound prospect-focused, outbo…