Search results for "Gage"
showing 10 items of 845 documents
Pourquoi la linguistique générale serait une esthétique et une science de l’expression ? Quelques racines affectives de la constitution des sciences …
2019
Coordination de la JE : David Romand (Université Aix-Marseille), Dubravka Saulan (Université de Bourgogne), Elena Vladimirska l'Université de Lettonie (Riga), Sergueï Tchougounnikov (Université de Dijon); International audience; No abstract
以认知的方法探讨法语和中文的时空心智结构
2022
In Mandarin, the word for the world is shìjiè (mandarin 世界), the morpheme shì (mandarin 世) indicates time, while the morpheme jiè (mandarin界) indicates space. Derived from the classic book of Buddhism, this dissyllabic word shìjiè (mandarin 世界) refers to both the notion of time and that of space. It remains true that understandings and representations of the world are inevitably based on those of space and those of time.Moreover, according to Gustave Guillaume, the distinction between noun and verb is fundamentally explained by that of the universe-space and the universe-time (see 1973a: 97). Indeed, the name, used to designate a being, either visible or invisible, is closely linked to the …
Quand la psychomécanique du langage rencontre le taoïsme : épistémologie élémentaire de la linguistique cinétique (I)
2022
While noting a homogeneity between the two schools of thought, namely the psychomechanics of language and Taoism, Bernard Pottier wrote an insightful article: Guillaume et le Tao: l'avant et l'après, le yang et le yin (1980). Although the two schools belong to two different disciplines and were born in two countries very far away, he was right to eliminate more or less their demarcations and to outline a continuity between the two. After all, according to Taoism, Yin-Yang conceives of both opposition and complementarity; the Yin-Yang coupling is in perpetual motion, each is both upstream and downstream of the other. This powerful dynamism is closely linked to the vector kinetics of the lang…
Systématique de la langue française au prisme du Tao
2022
Dans un contexte de la mondialisation, les échanges entre différentes communautés socio-culturelles sont de plus en plus faciles ; le principe de la pluralité des cultures valorisé largement par la Chine permet les rencontres heureuses de diverses civilisations. Dans ce contexte, nous étudierons à nouveau l’architecture de la langue française au niveau mental dans la perspective du Tao, dans le but d’expliquer son fonctionnement interne tout en profitant des principes Yin-Yang. De plus, la philosophie chinoise préconise souvent l’harmonie ; à dire vrai, existe une harmonie au sein de l’architecture de la langue française au niveau mental : l’avant et l’après, le support et l’apport, le mouv…
Parlers populaires et paysans dans la fiction en prose (XVIe-XVIIe siècles)
2018
In fictional narrative and comedy of sixteenth and seventeenth centuries, staging lower-class or country people is a pretext to make up a comic stereotype. One of the main attributes of this stereotype is the use of a low language level, a faulty French, soiled by regionalisms. To this « popular » French language are often associated dull-wittedness, naivety, foolishness, as well as conversations limited on common place subjects. This linguistic standard is often presented on the occasion of a dialogue with a learned, well-read and refined interlocutor. Contrasting standards make laugh and disqualify as rough some uses and turns of phrase of French, at the time when grammatical and stylisti…
Le médiateur culturel ou l'engagement à l'épreuve de la professionnalisation
2013
National audience
Not All Academics Are Alike: First Validation of the Academics' Quality of Life at Work Scale (AQoLW)
2018
Background: Relating to the macro-level changes and the increasing complexity of the academic system, a growing number of studies began to investigate the perceived working context impact on well-being and job satisfaction of academics. A unique duality characterizes this context: academics cannot be longer defined as stress-free, but at the same time they are still satisfied and engaged in their work. There is a need to evaluate the academic environment not only in terms of stressor and strain, but also in terms of which experiences are sources of fulfillment. The study aimed to explore psychometric properties of a new instrument (AQoLW) for assessing context-specific features of the acade…
La conjonction et les autres mots vides: syntaxe structurale et psychomécanique du langage
2014
International audience; Le présent article offre non seulement un élargissement des notions de mots vides, et plus particulièrement celle de conjonction, mais également une conception plus complexe des parties du discours auxquelles la syntaxe structurale de L. Tesnière réserve l’appellation d’outils grammaticaux. D’une part, les analyses proposées introduisent la distinction entrejonctifs intraphrastiques, pour les éléments qui coordonnent les unités linguistiques moins complexes que la phrase, et jonctifs interphrastiques, pour les éléments qui servent d’introducteurs de l’énoncé et unissent les phrases entières. D’autre part, les opérations de jonction et de translation convergent vers u…
Digital content marketing in B2B contexts: The drivers of engagement and electronic word of mouth communication at international trade shows
2023
El potencial que representan las redes sociales como una herramienta de marketing es indiscutible, permiten compartir información, construir redes, e influir en consumidores y marcas. Aún más, las redes sociales contribuyen al engagement empresa a empresa (B2B por sus siglas en inglés), ofreciendo un entorno perfecto para su desarrollo. En este sentido, la literatura en marketing ha reconocido la utilidad de las redes sociales en la promoción de ferias comerciales internacionales (ITS por sus siglas en inglés) empresa a empresa. Adicionalmente, en tiempos de crisis como lo es el COVID-19, la comunicación es uno de los principales desafíos en la gestión de emergencias, y las redes sociales s…
Customer Engagement Enhancement on Instagram : Strategies for Small and Medium Enterprises
2022
This study aims to examine the effects of visual aesthetics (i.e., classical and expressive) and lengths of textual information (LTI) on customer engagement (i.e., likes and comments) in the contexts of Instagram and small and medium enterprises (SMEs). Data were collected through the content analysis on Instagram, consisting of 1,147 posts, 758,462 likes, and 24,059 comments from 10 fashion SMEs in Indonesia. The results demonstrate that longer LTI can improve likes and comments. In relation to visual aesthetics, while independently it has no effect on likes and comments, it negatively affects likes when combined with medium and long LTI. Theoretically, this study extends content marketing…