Search results for "Glassdoor.com"

Appearance or reality? Monitoring of employer branding in public network space: the Glassdoor case

2017

To what extent does Employer Branding (EB) express the real‐life company working environment or merely constitutes a well‐orchestrated organizational image? After reconstructing its significance and impact on the managing of the human resource cycle (recruitment, commitment, and retention) this study describes three ways of monitoring EB: internal, professional and public control. They each make use of a variety of tools in order to assess the extent to which the appearance of the employer corresponds to an authentic reality. Then, there is a presentation of the features and critical issues of a case of public EB control: Glassdoor.com. More specifically, this is followed by descriptions of…