Search results for "H.P.M."

Cómo crear una actividad H5P de imagen con puntos en el Aula Virtual

2023

En este videotutorial se muestra Cómo crear una actividad H5P de imagen con puntos (image hotspots) en el Aula Virtual (Moodle 3.11). Esta píldora forma parte del Proyecto de I+D+i “Contenido interactivo H5P y ODS en la enseñanza de lenguas extranjeras, de las ciencias sociales y en la formación de futuros/as docentes” (CIGE/2021/131) financiado por la Conselleria d’Innovació, Universitats, Ciència i Societat Digital del 01/01/2022 al 31/12/2023.

Prediction of properties of chiral compounds by molecular topology

1998

Abstract A common assumption in chemistry is that chiral behavior is associated with 3-D geometry. However, chiral information is related to symmetry, which allows the topological handling of chiral atoms by weighted graphs and the calculation of new descriptors that give a weight to the corresponding entry in the main diagonal of the topological matrix. In this study, it is demonstrated that, operating in this way, chiral topological indices are obtained that can differentiate the pharmacological activity between pairs of enantiomers. The 50% inhibitory concentration (IC50) values of the D2 dopamine receptor and the σ receptor for a group of 3-hydroxy phenyl piperidines are specifically pr…

Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales

2015

This paper addresses the conceptualization, scale development and scale validation related to the study of consumer engagement in online settings. It first reviews this concept and draws attention to the multidimensionality of the construct, considering the underlying cognitive, emotional, and behavioral dimensions of consumer engagement. Then, it presents the foundation of this concept in relationship marketing and adds support to this proposition. Further, it proposes the construction and psychometric assessment of a 37 scales that examine all three dimensions, based on an international sample of 110 respondents who engage with a brand on a social media network. Based on multiple and succ…

Models Used for Measuring Customer Engagement

2013

The purpose of the paper is to define and measure the customer engagement as a forming element of the relationship marketing theory. In the first part of the paper, the authors review the marketing literature regarding the concept of customer engagement and summarize the main models for measuring it. One probability model (Pareto/NBD model) and one parametric model (RFM model) specific for the customer acquisition phase are theoretically detailed. The second part of the paper is an application of the RFM model; the authors demonstrate that there is no statistical significant variation within the clusters formed on two different data sets (training and test set) if the cluster centroids of t…

RELATIONSHIP MARKETING - A CLIENT RELATIONSHIP LIFECYCLE PERSPECTIVE - THEORETICAL CONSIDERATIONS ON THE CLIENT ACQUISITION AND RETENTION PHASE

2015

The purpose of this paper is to review conceptually the first two phases of the client relationship lifecycle. In this regard, the author has structured the paper in two parts, the first one describing the client acquisition phase, and the second one the client retention phase. Thus, the client acquisition phase describes the actions undertaken by both the client and the company for starting an exchange relationship. Client retention is defined by using different theoretical surrogates (e.g. loyalty, rebuying behaviour), and determinants (e.g. satisfaction, social effects, anticipated regret of future use). Moreover, the dynamic character of this phase is taken in consideration by presentin…

RELATIONSHIP MARKETING - A CLIENT RELATIONSHIP LIFECYCLE PERSPECTIVE - THEORETICAL CONSIDERATIONS ON THE CLIENT REGAINING PHASE

2015

The purpose of this paper is to detail the relationship marketing theory by considering the client relationship lifecycle perspective, in general, and the regaining/dissolution phase, in particular. According to the specific literature, the last phase of a client-company relationship can either improve (re-winning or regaining phase) or end the relationship (dissolution phase). In this regard, the author presents the motives for which a client ends his relationship with the company and the means which the company can use in order to reduce the customer churn rate. Moreover, forms of the clients' complaining and revenge behaviour are described, as well as the companies' alternatives for mana…

The Cultural and Social Foundations of Ethical Educational Leadership in Finland

2021

This chapter provides the Finnish scope on cultural and social foundations of ethical educational leadership. Finland is often seen as an outlier. Predominant transnational trends are recognized but they tend to reach Finland with a delay and manifest themselves somewhat differently from the mainstream. There are contextual reasons for the deviance. We will present these focusing on how cultural and social aspects have been evolving in Finland. Furthermore, we will analyse the constituents, organisation and responsibilities embedded in the Finnish education system. This analysis makes use of contemporary education policy documents including legislation and other regulations, curricula, and …

Johtaminen on dialogia ja liikettä päiväkodin johtajien kokemuksia julkisen varhaiskasvatuksen organisaatiomuutoksista ja muutosjohtamisesta

2009

Shaping Citizenship : A Political Concept in Theory, Debate, and Practice

2017

Environmental citizenship in geography and beyond

2020

The need for wider action against environmental problems such as climate change has brought the debate about the role of citizen to the political, practical, and scientific domains. Environmental citizenship provides a useful tool to conceptualize the relation between citizenship and the environment. However, there exists considerable variation in the ways environmental citizenship is understood regarding both the aspect of citizenship and the relationship to the environment. In this article, we review the literature on environmental citizenship and investigate the evolution of the concept. The article is based on a literature search with an emphasis on geographical research. The concept of…