Search results for "Han"
showing 10 items of 32320 documents
Superdiversiteetti ja muuttoliikkeet
2019
Väestöjen moninaistumista kuvaava käsite “superdiversiteetti” on viime vuosikymmenen ajan lisääntyvästi toiminut lähestymistapana muuttoliikkeiden tutkimuksessa. Superdiversiteetti on tarkoitettu viittaamaan eri tekijöiden vuorovaikutukseen, jolla on merkitystä niin yksilökuin yhteiskuntatasollakin. Käsite kyseenalaistaa perinteiset käsitykset niin “valtaväestöstä” kuin “maahanmuuttajaryhmistä”, ja johtaa uusiin tulkintoihin muun muassa maahanmuuton ja integroitumisen havainnollistamisessa. Tässä artikkelissa esittelemme käsitettä ja sen merkitystä marraskuussa 2018 järjestetystä Argumenta-seminaarista poimittujen esimerkkien avulla. nonPeerReviewed
A Customer Perspective on Omnichannel Customer Journey and Channel Usage : A Qualitative Study
2022
This qualitative study investigates customer behavior during the omnichannel customer journey. The study aims to increase the understanding of omnichannel service environments from a customer-centric point of view. The data was collected by interviewing 10 young adults (from 26 to 30 years old) who had bought a Finnish clothing brand (R-Collection) product via a digital or a physical channel. The research interviews dealt with the interviewees' experiences and channel behavior during their shopping journeys. Our results reflect the multidimensional nature of the omnichannel customer journey and give interesting insights into the usage of digital channels and technologies for clothing shoppi…
Reinforcement of brand relationships in an omnichannel environment: a qualitative study on clothing shopping
2022
Today’s brands operate in an omnichannel environment consisting of different online and offline channels where the brand can be experienced. This qualitative study investigates brand relationship reinforcement in the omnichannel environment among customers of a Finnish clothing brand, R-Collection. The data collection was conducted in 2021 by interviewing ten customers of R-Collection. We examined the brand relationship reinforcement in four channels: brick-and-mortar (B&M), online store, social media, and second hand. The findings show that brand relationships can be rein-forced differently in these channels. In B&M stores, sensing the quality of clothing, a customer experience that meets …
The Effects of Cold Water Immersion on the Recovery of Drop Jump Performance and Mechanics : A Pilot Study in Under-20 Soccer Players
2020
Cold water immersion (CWI) is a popular method used for enhancing recovery from exercise. However, the efficacy of this approach is inconclusive and studies investigating variables contributing to overall performance are scarce. Additionally, few studies have investigated the recovery of stretch-shortening cycle (SSC) performance after a fatiguing SSC task. The SSC occurs naturally in human locomotion and induces a recovery pattern different from isolated muscle contractions (e.g., pure eccentric exercise). Therefore, the main aim of this study was to investigate the effects of a single CWI on jumping performance and mechanics after exhaustive SSC exercise. On a sledge apparatus, 10 male un…