Search results for "Hf"
showing 10 items of 909 documents
How does sponsorship of a high-involvement sports event mark the sponsor brand? An application to public institutions
2020
The study examines brand awareness, recall and bonding between the brand and the sponsored event, event involvement, value and the reputation of the institutional brand, as well as the perception among local attendees, using the Trinidad Alfonso Marathon celebrated in Valencia (Spain). A sample of 507 attendees (runners and viewers) was obtained and the results showed the relevance of the transfer of the perceptions of the sponsored activity to the institutional brand. Also, it was found that the type of event participation, the gender and the exposure determine different responses. The findings reveal a series of implications for brand managers in the public administration domain regarding…
Attraction factors of shopping centers: Effects of design and eco-natural environment on intention to visit
2017
Purpose People visit malls not only to buy a product they need but also to enjoy the atmosphere or environment of the shopping center. Based on design and eco-natural environment, the purpose of this paper is to analyze the attraction factors of shopping centers. Design/methodology/approach The sample comprised 449 consumers from 25 different shopping centers in Bogota. The structural equation model (AMOS) enables the authors to discuss the influence of the design of green and natural spaces in the commercial management of shopping centers, given its positive and significant effect on the intention to visit. Findings Shopping centers are, by definition, spaces with a high level of design o…
Emoción y razón: El efecto moderador del género en el comportamiento de compra online
2018
A pesar de la evidencia existente en torno a las diferencias entre mujeres y hombres en los procesos de toma de decisiones, así como en la adopción de la tecnología, la investigación llevada a cabo hasta la fecha no ha sido concluyente. El objetivo de este trabajo es estudiar las intenciones comportamentales de los consumidores según su género en los intercambios comerciales B2C. En este sentido, se propone identificar cómo el valor funcional —representando el raciocinio del consumidor—, el valor simbólico —representando la motivación emocional— y la confianza actúan como antecedentes de la intención de compra en el canal online. A partir de los resultados derivados de una investigación emp…
COVID-19 and the future of work and organisational psychology
2021
Orientation: The coronavirus disease 2019 (COVID-19) pandemic has caused a ‘coronafication’ of research and academia, including the instrumentalisation of academic research towards the demands of society and governments. Whilst an enormous number of special issues and articles are devoted on the topic, there are few fundamental reflections on how the current pandemic will affect science and work and organisational psychology in the long run.Research purpose: The current overview, written by a group of members of the Future of Work and Organisational Psychology (FOWOP) Movement, focuses on the central issues relating to work and organisational psychology that have emerged as a result of the …
Innovating in the textile industry: An uncoordinated dance between firms and their territory?
2020
Considering the process of innovati on development, this paper aimed to examine the eff ect of diff erent dimensions of proximity and the level of coordinati on that exists in a texti le cluster. This study employed a qualitati ve method, based on indepth interviews that were conducted with two leading fi rms in a texti le cluster in Valencia, Spain, which is subject to intense competi ti on from producers in Asia. Firms were selected according to the criteria of innovati on development and opportunity. This is a pilot study that precedes a more ambiti ous one. The results suggested that fi rms' innovati ons are developed in an isolated, disconti nuous, marginal, and uncoordinated way, and …
Applying the Identity Status Paradigm to Managers’ Moral Identity
2019
We investigated the applicability of the identity status paradigm in identifying different stages of moral identity maturity among managers, focusing on how they solve moral conflicts in the context of work. Researchers conducted two theory-driven studies. Study 1 was based on focus group discussions among 16 managers, while Study 2 was based on open-ended questionnaire items from 180 managers. Both studies supported the hypothesized identity statuses. The status named diffusion included a lack of commitment to moral values and associated with avoiding moral questions at work. In foreclosure, extrinsic (e.g., organizational) values were adopted and applied to personal decision-making. Manag…
Classification of Target Markets and Features of Segmentation in Marketing Places
2008
This paper examines target markets and the strategy of marketing places as an economic instrument directed to the development of countries, regions, cities and towns. The authors give a classification of potential target markets of a territory and their characteristics on an example of Latvia.Markets’ segmentation for realizing the strategy of marketing places is of great value as it allows concentrating activity on the most perspective directions of territory development and on methods of particular group attraction. It gives an opportunity to work with separate categories of consumers, to make marketing policy more direct and more expressive, to promote competitiveness of a territory and …
The Wine Influencers: Exploring a New Communication Model of Open Innovation for Wine Producers—A Netnographic, Factor and AGIL Analysis
2020
Wine Influencers (WIs) represent a new type of independent third party endorsers that are progressively establishing themselves within social networks. This study analyzes the characteristics of the activity of WIs and the communication model used via Instagram. Netnographic Analysis, Factor Analysis and AGIL methods were applied. The results show five Key-findings within specific relationships established during discussions: advice from Wine Influencers and generalized reciprocity in relationships
Social Capital, Well-Being and Municipality: Salaspils Municipality (Latvia) Case
2016
Abstract During the last three decades, social capital has gained prominence throughout the social sciences. The concepts has been analysed in various manners (from perspectives of economics, political sciences, sociology, anthropology etc.) providing wide range of theoretical conceptualizations. The aim of paper is to analyse the relation of social capital and possibility to improve the well-being of the municipality’s citizens using co-responsibility approach. In order to achieve the aim, the tasks are formulated as follows: 1) to review theoretical background for concept of social capital and subjective well-being, 2) to analyse the factors of social capital at local level, and 3) to use…
“Versus aurei” nella poesia di Walahfrido Strabone
2018
Walahfrido Strabone può essere senz’altro considerato il più importante poeta dell’età carolingia. Vissuto fra l’809 e l’849, egli ha composto alcuni poemetti di vario genere e di diversa tipologia (Visio Wettini, Hortulus, Vita Mammae, Versus de beati Blaithmaic vita et fine, Versus de imagine Tetrici), nonché una gran quantità di carmina che rivelano la sua grande perizia metrica e versificatoria. In questa postilla, dopo una prima parte dedicata allo status degli studi sullo scrittore carolingio, sulla sua vita e sulla sua produzione poetica, si dà particolare risalto a un artificio versificatorio da lui praticato, ossia il ricorso al "versus aureus", la cui frequenza e la cui incidenza …