Search results for "Hospitality"
showing 10 items of 556 documents
The Undesired Other
2019
Over the recent years, the theme of abortion has set in the agenda of many countries. Although the abortion law was already present in France, the US and the UK, in some other countries the law was recently sanctioned just after the 2000s. This chapter deals with the problem of hospitality in the days of terrorism. From different angles, this chapter explores the question of abortion and the ideas of hospitality and multiculturalism, points that modern terrorism has instilled as necessary debates. We hold the thesis that the modern self has serious problems to understand the alterity when it confronts the own desires. The right of legal abortion should be framed as a decline of hospitality,…
Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment
2016
The development of customer-based brand equity plays a critical role in tourism. This paper attempts to study which variables contribute to brand equity creation and to examine whether brand loyalty can be considered as a consequence of brand equity in the hotel context. In addition, it seeks to provide a more detailed insights into possible asymmetric effects among customer-based brand equity and its drivers and consequences. Four constructs are found to influence significantly brand equity: two perceptual (image and perceived quality) and two relational variables (trust and affective commitment). Additionally, both behavioural and attitudinal components of loyalty are confirmed as brand e…
The strange case of Pomar family: the dangers of roads
2012
Many studies conducted on risk-related issues use quantitative methods. Questionnaires or formal interviews are applied to subjects to construct some attitude or particular opinion about their sense of security. Since the risk-perception theory has been brought from cognitive psychology, there is a biased assumption to think this issue should use these survey types of techniques. In contrast, this article proposes that risk as social construal should be studied according to qualitative analyses that explore the connection between variables. That women perceive more risks than men can be a of second-order explanation, appropriate for opinion polls or managerial policies, but not scientific a…
Customer Satisfaction in the Hotel Industry: A Case Study from Sicily
2010
In order to be successful in the market it is not sufficient to attract new customers managers must concentrate on retaining existing customers implementing effective policies of customer satisfaction and loyalty. In hotel industry customer satisfaction is largely hooked upon quality of service. A management approach focused on customer satisfaction can improve customer loyalty, thus increasing the positive image of the touristic destination. Hence, exploring the importance for customers of hotel attributes in hotel selection is indispensable. Research on the topic of guest satisfaction, which translates into the consideration of whether or not customers will return to a hotel or advise it …
Emotions in segmentation
2004
Abstract This paper presents an empirical study into tourist segmentation based on consumption emotions evoked by the enjoyment of leisure and tourism services. The research was conducted with 400 tourists visiting attractions. Taking as a basis the bidimensional approach to emotions—pleasure and arousal dimensions—the results provide support for the suitability of emotions as a segmentation variable. Those experiencing greater pleasure and arousal showed an increased level of satisfaction as well as more favorable behavioral intentions, meaning loyalty and willingness to pay more. Among the recommendations directed towards service organizations is the incorporation of affective variables i…
The role of information technology in relationships between travel agencies and their suppliers
2010
PurposeIn the context of relationship marketing, it is highly important for providers to identify the main buyer relational benefits influencing satisfaction and loyalty so that a continuous and satisfactory business relationship is guaranteed. Since it has been reported that information technology (IT) might constitute a source of satisfaction or dissatisfaction, this paper aims to test the moderating role of IT in the relationships between perceived benefits, satisfaction and loyalty in a business‐to‐business (B2B) setting.Design/methodology/approachA structural equations model was empirically tested. Additionally, the moderating role of IT in the relationships between perceived relationa…
The use of ICT in established and emerging tourist destinations: a comparative analysis in hotels
2013
Purpose – Information and communication technologies (ICT) may represent an important source of advantages for service companies. However, the literature suggests that ICT need to be adapted to the demands of the company and its customers. The purpose of this paper is to compare the ICT use in hotels situated in established (i.e. Spain) and emerging (i.e. Croatia) tourist destinations. Design/methodology/approach – Non-hierarchical cluster analysis is performed. Clusters are internally validated by a K-Means cluster analysis and a discriminant analysis. Analysis of variance is applied and contingency tables between cluster membership and hotel characteristics are created. Findings – The res…
Measuring Managers’ Perception of Innovation in the Romanian Hospitality Industry
2013
Abstract In the current economic environment, innovation is a common characteristic of both services and manufacturing enterprises. In the tourism sector innovation has become compulsory in the quest to achieve long term competitiveness. However, innovation is seldom assessed even after being integrated in the daily routine of tourism enterprises. The purpose of this article is to study the degree to which innovation is implemented in the Romanian hospitality industry by analyzing hotel managers’ perception on various types of innovations. The results offer an image on how innovative the hospitality industry is and on how innovation is fostered and achieved.
Litoral Mediteráneo : el nivel de satisfacción turístico en la provincia de Valencia
2019
Se evalúa el nivel de satisfacción en turistas y visitantes de Canet d’en Berenguer, Cullera y Oliva, municipios pertenecientes a la provincia de Valencia en la Comunidad Valenciana, España, mediante una encuesta de satisfacción que se aplicó a 669 individuos. También, de forma abreviada, se presenta la oferta turística de estos destinos turísticos, basados en datos del año 2017, donde se evidencia preferencia por los destinos turísticos de playa, con una marcada presencia de turistas nacionales que desarrollan actividades familiares. Además, se comprueba que el nivel de satisfacción con los destinos es elevado, con intensión de volver, incluso en períodos hiemales. Se recomienda la incorpo…
CSR communication through social media: a neurophysiological and self-reported perspective
2022
La Responsabilidad Social Corporativa (RSC) se está reconsiderando como un elemento crucial en las estrategias de posicionamiento y promoción de las empresas. De hecho, compite en importancia con la calidad del producto o servicio a la hora de construir una imagen de marca y comunicarla a los stakeholders, en especial a los clientes. Las empresas de estos sectores han encontrado en las redes sociales un medio directo, accesible e interactivo para plasmar sus iniciativas de RSC. El objetivo general de este proyecto de tesis es profundizar en las particularidades de la comunicación de la RSC a través de las redes sociales en el sector hotelero y de restauración. Se busca conocer cómo afecta l…