Search results for "Hypermasculinity"

Welcome to the candy shop! Conflicting representations of black masculinity

2014

AbstractMainstream hip hop videos have long been known for their images of scantily clad women, extreme materialism, and misogynist and homophobic lyrics. In this article I focus on how rapper 50 Cent's masculinity is constructed and expressed through music, lyrics and images in his video ‘Candy Shop’ from 2005. This is a classically modelled hip hop video, replete with markers of hypermasculinity: fancy cars, ‘bling’, and lots of beautiful, sexually available women. Several scholars have discussed how women are exploited in videos like this and reduced to props for the male star. However, few have explored how this macho masculinity is constructed. Through a close reading of this video, us…