Search results for "ISING"
showing 10 items of 1141 documents
An Experiment with Facebook as an Advertising Channel for Books and Audiobooks
2016
The paper addresses the problem of using social media to promote innovative products available in online stores. Motivated by the fast development of the audiobook market, on the one hand, and the efficiency of social media marketing, on the other hand, we conducted an experiment with a marketing campaign of books and audiobooks on the most popular social networking site, Facebook, and discussed it in the paper. The goal of the experiment was exploring possible differences in FB users’ reaction to FB advertisements of traditional books and audiobooks. The experiment was implemented by using a real Facebook fanpage of a Polish publishing house having its own online bookstore. Results show so…
Practising, testing and assessing oral skills in Finnish upper secondary schools: teachers' opinions
2006
Organising mindfully: expanding mindful organising’s nomological network through testing predictors and Outcomes in high risk environments
2020
La información obtenida de los cuatro estudios realizados nos permitió ampliar significativamente la red nomológica del “mindful organising”. Al hacerlo, logramos alcanzar nuestros tres objetivos de investigación. Primero, al distinguir empíricamente el “mindful organising” de otras variables de equipo relacionadas. En segundo lugar, descubriendo tres condiciones y normas a nivel de equipo relacionados con la seguridad y la comunicación que son importantes para fomentar el “mindful organising”. Tercero, mostrando cómo el “mindful organising” impacta en la satisfacción del equipo, la autoeficacia individual y los comportamientos de seguridad individuales intra y extra-rol. We ran a multileve…
Digital resources in the current journalistic narrative: Uses and limitations of hypertext, multimedia and interactivity
2020
Characterised by its multilingual and multiformat features, the multimedia journalism narrative is shaping a new ‘archaeology of composition’ (Manovich, 2005), also called the ‘new textuality’ (Anichini, 2003). As digital media celebrates its 25th anniversary (Salaverría, 2019), this research aims to examine the current state of the multimedia narrative in journalism. The defining elements of this narrative in the generalist information media have been analysed through the observation of hypertextual, multimedia and interactive resources. The methodology used is content analysis, allowing for both the systemization and description of the predominant parameters through the comparative study …
Patērētāju tiesības un personalizētās reklāmas: patērētāju ievainojamības izmantošanas risks (Kopsavilkums)
2020
Have you ever received a frighteningly personalised advertisement with a specific product at the moment when you are thinking about buying that product? Digital technologies have huge positive potential, but their uncontrolled use poses many risks. However, the notion that the current direction of technological development is unavoidable and that the problematic aspects of technology simply need to be tolerated poses a much greater threat to the future. Therefore, this paper discusses one of the risks – personalised advertising that seeks to exploit consumer vulnerabilities. Thereby, the aim of the article is to analyse legal problems of targeted and personalised advertising that seeks to e…
La publicidad sanitario y farmacéutica en la prensa diaria valenciana: El Mercantil Valenciano y Las Provincias,1886.
2016
Es un estudio de la utilización de los medios de comunicación en general, y en particular el periódico como fuente de investigación.Este tipo de publicación no solo es una fuente histórica, sino que puede convertirse en propio objeto de la historia.Se han realizado investigaciones universitarias sobre prensa científica difundida entre sus profesionales, ahora hemos realizado una investigaciónsobre noticias cientifícas en el ámbito de la salud en periódicos de información general.A lo largo del siglo XIX va a tener lugar el principio de la publicidad comercial, a mediados del siglo la publicidad se convertirá en un medio de financiación de los periódicos. Los reclamos publcitarios tenían una…
Stilistisko izteiksmes līdzekļu lietojums Coca-Cola saukļos
2022
Bakalaura darbā apskatīta stilistisko izteiksmes līdzekļu izmantošana sešdesmit vienā Coca-Cola reklāmas sauklī, lai noskaidrotu izmantoto stilistisko izteiksmes līdzekļu veidu biežumu un funkcijas. Lai sasniegtu šī pētījuma vispārējo mērķi, tika izmantots teorētiskās literatūras apskats un diskursa analīze gan no kvantitatīvās, gan kvalitatīvās perspektīvas. Rezultāti parāda, ka izvēlētajos Coca-Cola saukļos visbiežāk izmantotie stilistiskais izteiksmes līdzekļi ir līdzskaņa, hiperbola un atdalīta konstrukcija. Analīze liecina, ka Coca-Cola saukļos izmantotie stilistiskās izteiksmes līdzekļi ir izvēlēti, lai atdzīvinātu un paspilgtinātu saukļus, , uzsvērtu produkta unikalitāti un aktualitā…
Opaque Distribution Channels for Competing Service Providers: Posted Price vs. Name-Your-Own-Price Mechanisms
2014
Opaque selling has been widely adopted by service providers in the travel industry to sell off leftover capacity under stochastic demand. We consider a two-stage model to study the impact of different selling mechanisms, posted price (PP) versus name-your-own-price (NYOP), of an opaque reseller on competing service providers who face forward-looking customers. We find that in this environment, providers prefer that the opaque reseller uses a posted price instead of a bidding model. This is because the ability to set retail prices is critical for extracting surplus from customers who wait to purchase from the reseller. Such surplus extraction enables providers to set high prices for advance…
“The Chinese Will Not Change; We Have To Change” : Adjustment of the Finns to the Chinese in a Chinese Investment Facilitation Context
2017
This paper explores the intercultural communication, cultural adjustment strategies and power relations between Finnish and Chinese representatives in the context of Chinese investment facilitation in Finland. The study is mostly based on interviews of individuals who work either for one of Finland’s state agencies tasked with attracting investment or local government. When analyzing aspects of power, the paper’s theoretical basis is the Positioning Theory of Harré (1991). Due to the phenomenon of ‘rising China’, the dominant discursive practice of the Finnish positioning is adaption to a communication and working style seen as typically Chinese. The results show the main aspects of Chinese…
Mentaaliharjoittelu osana pianonsoiton ammattiopiskelijoiden harjoittelustrategioita
2012
Tämän tutkielman tarkoitus oli selvittää, millä tavoin pianonsoiton ammattiopiskelijat käyttävät mentaaliharjoittelua osana harjoittelustrategioitaan. Selvitin puolistrukturoidun kyselykaavakkeen avulla pianonsoiton ammattiopiskelijoiden mentaaliharjoittelun käyttöä, ja siihen liittyviä asenteita mentaaliharjoittelun tapojen, -kohteiden ja -ehtojen konteksteissa. Lisäksi toissijaisena tutkimuskohteena kartoitin opiskelijoiden harjoittelun määrään ja laatuun liittyviä asenteita, sekä sitä, kuinka paljon he kokivat keskustelevansa instrumenttiopettajansa kanssa harjoittelun laadullisista ja määrällisistä elementeistä. Tutkimuksessa ilmeni, että musiikin soiva kuvittelu, sekä nuotin analyyttin…