Search results for "Influence"

Hope You’re Not Totally Commercial! : Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness

2022

Social media influencers (SMIs) have become an effective channel for reaching targeted customers. The present study explores the influence process of advertising recognition on consumer responses in the SMI marketing context. The authors examined an Instagram post featuring the endorsement of a brand and created an experimental design with four conditions related to advertising recognition and the parasocial relationship. Findings from a partial least squares structural equation modeling procedure indicate that advertising recognition results in overall negative consumer responses to SMI brand endorsements. The results also indicate parallel mediating effects of source credibility and atti…

Electronic functionality of Gd-bisphthalocyanine: Charge carrier concentration, charge mobility, and influence of local magnetic field

2018

Abstract Gadolinium bisphthalocyanine (GdPc2) has been placed among the highest ranked molecular materials considered namely for modern optoelectronic applications including organic solar cells. To improve understanding of the correlation between GdPc2 magnetic properties and its electronic functionality, we experimentally and theoretically studied charge carrier concentration, charge mobility, and influence of local magnetic field on charge carrier transport. For better clearance, all the main studied properties of GdPc2 bisphthalocyanine were compared with Zn phthalocyanine (ZnPc) as a reference material. Conductivity and charge carrier mobility were measured in materials incorporated in …

BCD-01 JOINT INFLUENCE OF TRANSVERSE COMPRESSION AND SHEAR-FLEXURAL STIFFNESS ON RUBBER V-BELT MECHANICS(BELT AND CHAIN DRIVES)

2009

Local Bonding Influence on the Band Edge and Band Gap Formation in Quaternary Chalcopyrites

2017

Quaternary chalcopyrites have shown to exhibit tunable band gaps with changing anion composition. Inspired by these observations, the underlying structural and electronic considerations are investigated using a combination of experimentally obtained structural data, molecular orbital considerations, and density functional theory. Within the solid solution Cu2ZnGeS4-x Se x , the anion bond alteration parameter changes, showing larger bond lengths for metal-selenium than for metal-sulfur bonds. The changing bonding interaction directly influences the valence and conduction band edges, which result from antibonding Cu-anion and Ge-anion interactions, respectively. The knowledge of the underlyi…

Maternal coping strategies in response to a child's chronic and oncological disease: a cross-cultural study in Italy and Portugal

2013

A child's oncological or chronic disease is a stressful situation for parents. This stress may make it difficult for appropriate management strategies aimed at promoting the child's wellbeing and helping him or her cope with a disease to be adopted. In particular, this study focuses on the possible connections between the variable national cultural influences and the parental strategies used to cope with a child's severe disease by comparing the experiences of Italian and Portuguese mothers. The study investigates differences and cross-cultural elements among the coping strategies used by Italian and Portuguese mothers of children with oncological or chronic disease. Two groups of mothers t…

STUDY OF VOLUME VARIATION OF IMPLICIT OBJECTS

2006

We propose studying the variations of volume of implicit objects during an animation according to several points of view: choice of the function of density, variations of parameters such as the iso-value and the radius of influence for a given function, variations of the parameters inherent in a particular function. Modification of parameters of the function of density must be carried out with care. There are no rules concerning these variations. To avoid the non-monotonous variations, it is necessary to choose a function of density beforehand and study the intervals of variation of its parameters. A new discretization makes it possible to locate these variations for a later use in a proce…

Decision-aid for discrete multiple criteria decision making problems with imprecise data

1999

Abstract We describe ways of aiding decision making with a discrete set of alternatives. In many decision situations, it is not possible to obtain explicit preference information from the decision makers. Instead, useful decision-aid can be provided to the decision makers by describing what kind of weighting of the criteria result in certain choices of the alternatives. The suggested treatment is based on the basic ideas of the ELECTRE III method. The modelling of the preferences by pseudo-criteria is especially helpful in case the data, that is, the criterion values are imprecise. Unlike ELECTRE III, no ranking of the alternatives is produced. Based on a minimum-procedure in the exploitati…

Optimal Placement of Pressure Sensors Using Fuzzy DEMATEL-Based Sensor Influence

2020

[EN] Nowadays, optimal sensor placement (OSP) for leakage detection in water distribution networks is a lively field of research, and a challenge for water utilities in terms of network control, management, and maintenance. How many sensors to install and where to install them are crucial decisions to make for those utilities to reach a trade-off between efficiency and economy. In this paper, we address the where-to-install-them part of the OSP through the following elements: nodes' sensitivity to leakage, uncertainty of information, and redundancy through conditional entropy maximisation. We evaluate relationships among candidate sensors in a network to get a picture of the mutual influenc…

Seed Activation Scheduling for Influence Maximization in Social Networks

2018

This paper addresses the challenge of strategically maximizing the influence spread in a social network, by exploiting cascade propagators termed “seeds”. It introduces the Seed Activation Scheduling Problem (SASP) that chooses the timing of seed activation under a given budget, over a given time horizon, in the presence/absence of competition. The SASP is framed as a blogger-centric marketing problem on a two-level network, where the decisions are made to buy sponsored posts from prominent bloggers at calculated points in time. A Bayesian evidence diffusion model – the Partial Parallel Cascade (PPC) model – allows the network nodes to be partially activated, proportional to their accumulat…

Economical influence and competition into urban area. Measuring test

1986

Définition et propriétés générales de l'indicateur d'influence effective, illustration sur un exemple numérique (agglomération découpée en six zones). Résultats d'une application au cas de l'agglomération dijonnaise (découpage en 20 quartiers; les douze communes périphériques sont retenues dans l'application). On relie onze fonctions de biens et de services: alimentation; équipement de la personne, équipement de la maison; autres commerces spécialisés; pharmacie, optique, orthopédie; services médicaux; services paramédicaux; bureaux de poste; banques et établissements financiers; éducation secondaire spécialisée; hôtellerie. Test de plusieurs simulations relatives à diverses répartitions de…