Search results for "Influence"
showing 10 items of 389 documents
Sociālie tīkli kā produkta virzīšanas un pārdošanas rīks augstskolu izvēles kontekstā.
2019
Bakalaura darba tēma ir “Sociālie tīkli kā produkta virzīšanas un pārdošanas rīks augstskolu izvēles procesā”. Darba mērķis ir, balstoties uz teorijas atziņām par sociālajiem tīkliem un veiktās aptaujas rezultātiem, novērtēt sociālos tīklus kā mārketinga instrumentu un tā efektivitāti augstskolu izvēles veiksmīgai virzīšanai, atklāt nepilnības un sniegt priekšlikumus to novēršanai Darbs sastāv no 3 nodaļām. 1. nodaļā ir raksturoti sociālie tīkli mārketinga kontekstā kā virzīšanas instruments un tā teorētiskie aspekti. 2. nodaļā ir analizēti pieejamie statistikas dati par sociālo tīklu lietošanas tendencēm, kā arī par augstskolu jau esošajām mārketinga aktivitātēm sociālajos tīklos. Darba tr…
Sociālo mediju loma starptautiskajā uzņēmējdarbībā
2020
Sociālie mediji ir pārveidojuši indivīdu mijiedarbību un komunikāciju visā pasaulē, tādējādi ietekmējot arī uzņēmējdarbību. Pieaugot to popularitātei un lietojumam, attiecīgi reaģē piedāvājums un attīstās ar tiem saistīti pakalpojumi un jaunas profesijas. Darbs iekļauj arī sociālo mediju lomu starptautiskajā tūrismā, kas, autores prāt, ir ļoti nozīmīga nozare un izteikti tiek pakļauta sociālo mediju ietekmei. Pētījuma mērķis ir izpētīt pasaulē populāru sociālo mediju ietekmi uz patērētāju uzvedību, reklāmu industriju un uzņēmējdarbību, ņemot vērā lietotāju paaudzes. Kā arī ar anketu un interviju palīdzību pārbaudīt, vai pasaules sociālo mediju radītās tendences ir saskatāmas arī Latvijā. Re…
Kodu jaukšana latviešu digitālā satura autoru Instagram ziņās
2022
Mūsdienās angļu valodai ir liela nozīme ikdienas dzīvē un tā ir neatņemama saziņas sastāvdaļa starptautiskajās attiecībās, informācijas ieguvē, mācībās un sociālajā attīstībā. Angļu valodas kā lingua franca statuss noved pie tās tālākas iefiltrēšanās visās dzīves jomās, un valodas kontakts ir viena no tām. Īpaši valodas lietojumu un izmaiņas visprecīzāk var novērot sociālajos medijos. Sociālo mediju platformas sniedz daudz dažādu analizējamu datu. Šajā pētījumā tiek aplūkoti Latvijas digitālā satura autoru Instagram ieraksti ar mērķi analizēt, kā viņi izmanto kodu jaukšanu. Izmantojot kvantitatīvās un kvalitatīvās metodes, analizējot korpusu, kas apkopots no piecpadsmit Latvijas influenceru…
Firstborns buy better for the greater good: Birth order differences in green consumption values
2022
Despite multiple studies on the role of birth order in shaping human personality, marketing literature has largely neglected its role in shaping consumer behavior. We conducted a high-powered birth-order study on several consumption-related measures (Nmain analyses = 1358), which consistently enabled us to detect effect sizes even smaller than d = 0.20 with a power of 0.90. Participants filled out scales measuring susceptibility to normative interpersonal influence, the need for uniqueness, and the tendency to express the value of environmental protection through purchases and consumption behaviors. At a general level, we did not find any support for the notion that firstborns (vs. laterbor…
The New Moral Power of Minorities
2018
The model of three interrelated social entities proposed by Gabriel Mugny to account for the role of active minorities in social innovation and change retains all its relevance and heuristic value (cf. Mugny, 1982). However, the fight of the civil rights movements of the ’60s transformed the moral perspective from which the majority regards their own behaviors towards social minorities. This resulted in an immorality judgment of discriminatory attitudes and behaviors that had long been regarded as natural. Thus a change has been effected on the relationships between majority and minority groups, providing minorities with a new moral power. As a result of such a new moral representation of p…
Analysis of Viral Advertisement Re-Posting Activity in Social Media
2016
More and more businesses use social media to advertise their services. Such businesses typically maintain online social network accounts and regularly update their pages with advertisement messages describing new products and promotions. One recent trend in such businesses’ activity is to offer incentives to individual users for re-posting the advertisement messages to their own profiles, thus making it visible to more and more users. A common type of an incentive puts all the re-posting users into a random draw for a valuable gift. Understanding the dynamics of user engagement into the re-posting activity can shed light on social influence mechanisms and help determine the optimal incentiv…
Technology Enabled Information Services Use in Tourism : An Ethnographic Study of Chinese Backpackers
2018
The purpose of this paper is to investigate the previously unexplored theoretical relationship between technology enabled information services (TEIS) and the value created by the use of such services. This paper presents a mixed virtual and multi-sited ethnography to provide a thick description of Chinese backpackers (CBs) use of TEIS. Participant observations and interviews of CBs in three different journeys within Europe were undertaken. Our findings illustrate that additional usage values occur when TEIS are used in a tourism context. Social influences and technical infrastructure play a stronger role than previous research presented. The study contributes to the literature by 1) providi…
Which are online shopping determinants Analysing ease and convenience to use, prior shopping experience, online benefits, social influence in India
2021
Online shopping is growing day by day with the help of technology and customer support. Provided that India is the second largest country in terms of internet users, the purpose of the study is to examine online shopping determinants. This topic is original and up to date not only from the academic point of view, but also from the practical one. Indeed, to attract internet users to the online shopping, retailers need to understand the drivers of such phenomenon. In order to reach the goal, primary data was collected through a questionnaire survey wherein judgemental sampling method has been used. Then an exploratory factor analysis was performed. Results highlight that 'ease of use and conv…
The Wine Influencers: Exploring a New Communication Model of Open Innovation for Wine Producers—A Netnographic, Factor and AGIL Analysis
2020
Wine Influencers (WIs) represent a new type of independent third party endorsers that are progressively establishing themselves within social networks. This study analyzes the characteristics of the activity of WIs and the communication model used via Instagram. Netnographic Analysis, Factor Analysis and AGIL methods were applied. The results show five Key-findings within specific relationships established during discussions: advice from Wine Influencers and generalized reciprocity in relationships
Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model
2021
Showrooming is an increasingly popular behaviour in the omnichannel era. The purpose of this paper is to understand the consumer intention to showroom through a technology acceptance and use model based on UTAUT2 that includes value consciousness and purchase involvement as drivers of showrooming intention and mobile dependency as a moderator. Data collected via a survey answered by 659 showroomers were analysed using Partial Least Squares (PLS). Results show that value consciousness, purchase involvement, hedonic motivation and social influence explain mobile showrooming intention and mobile dependency moderates the impact of value consciousness on mobile showrooming intention. Our results…