Search results for "Influence"

The chloro‐substituent enhances performance of 2,4‐bis (imino)pyridylchromium catalysts yielding highly linear polyethylene

2020

The five unsymmetrical 2‐[1‐(2,4‐dibenzhydryl‐6‐chlorophenylimino)ethyl]‐6‐[1‐(arylimino)ethyl]pyridine compounds (aryl: 2,6‐Me2Ph L1 , 2,6‐Et2Ph L2 , 2,6‐i Pr2Ph L3 , 2,4,6‐Me3Ph L4 and 2,6‐Et2–4‐MePh L5 ) were prepared and characterized with FT‐IR and 1H/13C NMR spectroscopy as well as elemental analysis. The treatment of L1 – L5 with CrCl3·3THF affords the corresponding chromium chloride complexes (Cr1 – Cr5 ) in excellent yields. The molecular structures of Cr2 and Cr3 characterized by X‐ray diffraction show a distorted octahedral geometry with three nitrogen atoms and three chlorine atoms around the metal center. On activation with either MAO or MMAO, Cr1 – Cr5 collectively display hig…

Dominance and leadership in research activities: Collaboration between countries of differing human development is reflected through authorship order…

2017

Introduction Scientific collaboration is an important mechanism that enables the integration of the least developed countries into research activities. In the present study, we use the order of author signatures and addresses for correspondence in scientific publications as variables to analyze the interactions between countries of very high (VHHD), high (HHD), medium (MHD), and low human development (LHD). Methodology We identified all documents published between 2011 and 2015 in journals included in the Science Citation Index-Expanded categories’ of Tropical Medicine, Infectious Diseases, Parasitology, and Pediatrics. We then classified the countries participating in the publications acco…

Extended music education enhances the quality of school life

2013

The claim of whether music education can create social benefits in the school environment was tested in 10 Finnish schools with an extended music curricular class and control classes. The quality of school life (QSL) was assessed by a representative sample (N=735) of pupils at years 3 and 6 (9- and 12-years-olds). The results showed that extended music education enhances the QSL, particularly in areas related to general satisfaction about the school and a sense of achievement and opportunity for students. Differences related to the schools and gender did not account for the results. A follow-up study examined whether the increase in critical QSL variables was related to music. This analysis…

Hume’s guillotine and intelligent technologies

2021

AbstractEmerging intelligent society shall change the way people are organised around their work and consequently also as a society. One approach to investigating intelligent systems and their social influence is information processing. Intelligence is information processing. However, factual and ethical information are different. Facts concern true vs. false, while ethics is about what should be done. David Hume recognised a fundamental problem in this respect, which is that facts can be used to derive values. His answer was negative, which is critical for developing intelligent ethical technologies. Hume’s problem is not crucial when values can be assigned to technologies, i.e. weak ethic…

The genre repertoires of Norwegian beauty and lifestyle influencers on YouTube

2021

Abstract YouTube represents an increasingly popular cultural phenomenon in the contemporary Norwegian media landscape. Since the inception of the digital video platform over 15 years ago, personal videoblogging has emerged as one of its dominant types of user-generated content. In this article, I draw from New Rhetoric genre theory and netnographic approaches to explore the beauty and lifestyle sphere on YouTube, in which several emergent genres are situated within a new media ecosystem. Through a qualitative content analysis of seven established Norwegian YouTube channels, a total of 17 individual genres were identified. Furthermore, I elaborate upon how informational, instructional, and c…

Watch This! The Influence of Recommender Systems and Social Factors on the Content Choices of Streaming Video on Demand Consumers

2021

Streaming Video-on-demand (SVOD) services are getting increasingly popular. Current research, however, lacks knowledge about consumers’ content decision processes and their respective influencing factors. Thus, the work reported on in this paper explores socio-technical interrelations of factors impacting content choices in SVOD, examining the social factors WOM, eWOM and peer mediation, as well as the technological influence of recommender systems. A research model based on the Theory of Reasoned Action and the Technology Acceptance Model was created and tested by an n = 186 study sample. Results show that the quality of a recommender system and not the social mapping functionality is the …

Role of Marketing and Technological Innovation on Satisfaction and Word of Mouth in Retailing

2017

Despite the importance of innovation in business performance, investigation into innovation in services is scanty and lacking consensus. In retailing, it is a topic that has been awakening considerable academic and business interest in recent years. In this study context, this work analyses innovation in retail experiences from two aspects—marketing innovation and technological innovation—to understand the role it exercises in satisfaction and subsequent recommendation. For that purpose, our objective is to investigate the direct and indirect influence of marketing and technological innovation on satisfaction and word of mouth through three core constructs: store image, consumer value, and …

La comunicazione degli influencer nei Social Network.

2012

Particularities of the European Consumer’s Behavior in Online Environments

2016

Abstract Although it is no longer a novelty that the Internet has now become “fashionable”, being a means of informing, socializing and trading, which is being increasingly used by the general public, it is now imperative to study the implications of its use both on the consumer, including all the roles that it can take (initiating, financing, influencing, decision making, actual consumption of goods and services) and on the marketer, who is forced to consider the Internet as a marketing tool that can be used as a lever to generate positive reactions from the consumers. Against this background, the orientation of the individuals towards the online environment, defined by specialized literat…

Bibliometrics and Science Mapping of Digital Marketing

2021

This research paper focuses on marketing areas and specifically in the field of digital marketing. Marketing and other commercial endeavors are of the utmost importance for both companies and professionals in this field. The current research aims to determine how influencers persuade internauts in their consumption initiatives. Bibliometrics and science mapping are at the core of this study, and the yielded metrics highlight details that empower strategies and tactics in digital marketing. Thoroughly designed messages delivered by influencers can increase the visualization of companies enhancing their brands and positioning their products above the competence. Researchers can also use the p…