Search results for "Informació"
showing 10 items of 531 documents
Designing ICTs for Users with Mild Cognitive Impairment: A Usability Study
2020
Background: Research has supported the cost-effectiveness of cognitive training tools enhanced by information and communication technologies (ICT) in several populations, including individuals with mild cognitive impairment (MCI) and age-related cognitive decline. The implementation of ICTs in this population, however, is sometimes challenging to their cognitive and age characteristics. Ultimately, this might compromise the effectiveness of ICT-enhanced therapies in this population. The aim of this study is to test the usability and acceptability of a European project prototype for elderly care, in an attempt to explore the ICT design needs of users with MCI. Methods: Participants were 28 i…
Efficacy of a blended low-intensity internet-delivered psychological programme in patients with multimorbidity in primary care: study protocol for a …
2019
BackgroundThe World Health Organization (WHO) has included comorbidity between depression and a chronic disease among the 10 leading global health priorities. Although there is a high prevalence of multimorbidity, health care systems are mainly designed for the management of individual diseases. Given the difficulty in delivering face-to-face psychological treatments, alternative models of treatment delivery have been proposed, emphasizing the role of technologies such as the Internet. The aim of this study is to assess the efficacy in Primary Care (PC) of a blended low-intensity psychological intervention applied using information and communication technologies (ICTs) for the treatment of …
Exploratory study of the hoaxes spread via WhatsApp in Spain to prevent and/or cure COVID-19
2021
Objective: To review the hoaxes’ characteristics spread through WhatsApp in Spain during COVID-19 lockdown and identify what kind of substances were promoted for consumption or application. Method: A phone number was activated to receive hoaxes via WhatsApp. A total of 2353 messages were collected, and among those 584 different hoaxes were identified and validated, between March 18 and April 18, 2020. From these 584 hoaxes, a sub-sample of 126 was selected, exclusively related to the object of study, and a content analysis table with fourteen registration fields was applied. Besides, the averages and medians of the quantitative fields were extracted. Results: Most of the messages received w…
¿Educar deleitando?
2003
Reseña del libro "El malentendido: cómo nos educan los medios de comunicación" (Margarita Rivière, 2003), por Salvador Giner.
The Role of Individual-Media Relationship and Consumer Personal Factors on Spanish Teenagers' Mobile Social Networking Sites Usage
2014
Social Networking Sites (SNS) are gaining momentum as powerful tools of marketing communications. Mobile phones are becoming one of the most popular devices for accessing Social Networking Sites. In Spain, 44% of Social Networking Sites users access these sites on a daily basis while 79% of them access these sites on a weekly basis. Furthermore, it is notable that over 70% of Social Networking Sites users talk about and recommend commercial brands. This justifies the interest of the study of Social Networking Sites users from a marketing perspective. The aim of this research is to assess the influence of consumers` personal factors (attitude, innovativeness and gender) and individual-media …
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
2017
Purpose Despite the importance of innovation in business performance, investigation into innovation in services is scanty and lacking consensus. In retailing, it is a topic that has been awakening considerable academic and business interest in recent years. In this study context, this work aims to analyse innovation in retail experiences from two aspects – marketing innovation and technological innovation – to understand the role it exercises in satisfaction and subsequent recommendation. Design/methodology/approach The authors’ objective is to investigate the direct and indirect influence of marketing and technological innovation on satisfaction and word-of-mouth (WOM) through three core …
Influencia de los Travel Vloggers en la formación de la imagen de destino y en el comportamiento del turista
2019
El tema de investigación del estudio gira en torno a las nuevas fuentes de formación de la imagen de destinos turísticos que han aparecido como consecuencia de la naturaleza mediática actual. El entorno social media ha irrumpido como una fuente de información autónoma y orgánica, donde los influencers digitales han adquirido una gran importancia, con el apoyo de plataformas como Youtube que facilitan la creación de contenido y su difusión entre todo tipo de usuarios. En concreto, se analiza cómo la figura del denominado travel vlogger influye sobre la imagen de los destinos turísticos y qué factores condicionan dicha influencia. Para ello, se toman como referencia teorías de comportamiento …
Rapport de l'Équipe Espagnole
1982
Texto incluido en el documento interno del Commitee on Communication, Knowledge and Culture: "CKC. Documentos de Trabajo sobre Telediarios y Producción de la Realidad", sobre la parte de esa misma investigación que llevó a cabo el equipo español, dirigido por Vidal-Beneyto.
Comunicación: Reflexión y Praxis
1984
Se trata del texto de la intervención de José Vidal Beneyto en el "Seminario Internacional de Comunicación y Cultura", organizado por el Instituto Superior de Comunicación y Diseño de Chile, celebrado del 23 al 27 de abril de 1984 en Santiago de Chile. Se incluye el programa del congreso.
Comunicación: Reflexión y Praxis
1984
Se trata del texto de la intervención de José Vidal Beneyto en el "Seminario Internacional de Comunicación y Cultura", organizado por el Instituto Superior de Comunicación y Diseño de Chile, celebrado del 23 al 27 de abril de 1984 en Santiago de Chile. Se incluye el programa del congreso.