Search results for "Intention"
showing 10 items of 453 documents
Motivational drivers of behavioral online brand engagement in content consumption context : examining brand commitment and trust in online content as…
2015
The Internet has become increasingly important for companies in recent years. However, online environment possesses many challenges for both managers and researchers. Moreover, it is not until recently engagement concept has begun to emerge in the marketing literature. However, it is known that engagement has a strong influence on many favorable customer outcomes. Thus, engagement is a fruitful research topic in online environment. The purpose of this explanatory study is to examine behavioral dimension of online brand engagement in context of content consumption. This study examines the effects of five motivational drivers (community, information, entertainment, identity, and remuneration)…
Aparición y desarrollo de la atención conjunta en la infancia
2013
La Atención Conjunta constituye la primera condición sobre la que se construye la comunicación. De ahí el enorme interés que despierta su estudio, dada su influencia sobre el desarrollo cognitivo, social, emocional, y lingüístico humano. Este artículo presenta una revisión de la investigación sobre la aparición y el desarrollo de la Atención Conjunta en la infancia, poniendo de relieve los principales elementos de debate sobre dicha temática. Comenzamos examinando el concepto de intencionalidad en la definición de la Atención Conjunta, para describir a continuación la secuencia de desarrollo de dicha capacidad. Finalizamos el trabajo ofreciendo algunos datos que relacionan la Atención Conju…
The effects of mobile banking application user satisfaction and system usage on bank-customer relationships
2016
This study examines mobile banking (m-banking) application usage in Finland by linking it with customer-bank relationship development. Specifically, we examine how usage is related to relationship commitment, overall satisfaction, intention to recommend the bank and future intentions to remain with the bank. A survey was used to collect data from experienced mbanking application users. In total, 273 valid responses were received. The results support the hypotheses and reveal that user satisfaction with m-banking application usage has a strong positive association with usage of m-banking applications. Usage, in turn, was positively related to all examined bank-customer relationship related v…
Goal-Oriented Development of BDI Agents: The PRACTIONIST Approach
2006
The representation of goals and the ability to reason about them play an important role in goal-oriented requirements analysis and modelling techniques, especially in agent-oriented software engineering, as goals are more stable than other abstractions (e.g. user stories). In PRACTIONIST, a framework for developing agent systems according to the Belief-Desire-Intention (BDI) model, goals play a central role. Thus, in this paper we describe the structure of the goal model in the PRACTIONIST framework and how agents use their goal model to reason about goals, desires, and intentions during their deliberation process and means-ends reasoning as well as while performing their activities.
Organizational social entrepreneurship: scale development and validation
2019
PurposeSocial entrepreneurship has become a growing field of research interest. Yet, past research has been held back by the lack of a rigorous measurement instrument. Rather than defining social entrepreneurship as an organizational form that a venture does or does not have, this paper agrees with Dees and Anderson (2006) that the construct is better thought of as a set of practices, processes and behaviors that organizations can engage in to a higher or a lesser degree. In other words, the construct is a set of behaviors that any organization can engage in. The purpose of the paper is to develop scale items to measure the construct of organizational social entrepreneurship (OSE).Design/me…
Intention to use mobile customer relationship management systems
2014
Purpose – The purpose of this paper is to investigate the behavioral intentions of business-to-business (B2B) sales managers to use mobile customer relationship management (CRM) systems in the course of their day-to-day activities. Design/methodology/approach – An extended Technology Acceptance Model (TAM) of mobile CRM system adoption is developed and tested with data from 105 international sales managers representing five B2B companies. Findings – The study extends the TAM framework with three additional constructs derived from mobile technology and sales force automation literature, namely personal innovativeness in the domain of IT, perceived risk, and perceived reachability. The model…
Online content consumption experiences as drivers of engagement behaviors and recommendation intention
2017
Internet ja sosiaalinen media ovat luoneet uusia tapoja yrityksille olla vuorovaikutuksessa nykyisten ja potentiaalisten asiakkaiden kanssa. Yritysten päättäjät ovat tietoisia sitoutuneiden asiakkaiden tuomista positiivisista vaikutuksista yritykselle. Sitoutuneet asiakkaat ovat usein tyytyväisiä, uskollisia ja osapuolten välillä vallitsee luottamus. Tämän tutkimuksen tarkoituksena on selvittää joitakin asiakassitoutumiseen johtavia tekijöitä sekä sitä seuraavia asioita. Asiakkaiden itse kokemia ja raportoimia aikomuksia voidaan käyttää ennustamaan esimerkiksi tulevaa myyntiä. Sisältömarkkinoinnin rooli on kasvanut viime aikoina ja mielenkiintoisten sisältöjen tuotannon tarkoituksena on hou…
What Can Plans Do for Legal Theory?
2012
In his book, Legality (2011), Scott Shapiro puts forward what he claims to be "a new, and hopefully better" (better, namely, than the ones given so far) answer to "the overarching question of ‘What is law?’ - The central claim of this new account - the "Planning Thesis" - is that "legal activity is a form of social planning" -. "Legal institutions plan for the communities over which they claim authority, both by telling members what they may or may not do, and by identifying those who are entitled to affect what others may or may not do. Following this claim, legal rules are themselves generalized plans, or planlike norms, issued by those who are authorized to plan for others. And adjudicat…
Effect of aerobic exercise and diet on liver fat in pre-diabetic patients with non-alcoholic-fatty-liver-disease: A randomized controlled trial.
2017
AbstractThe study aimed to assess whether aerobic exercise (AEx) training and a fibre-enriched diet can reduce hepatic fat content (HFC) and increase glycaemic control in pre-diabetic patients with non-alcoholic fatty liver disease (NAFLD). Six-hundred-and-three patients from seven clinics in Yangpu district, Shanghai, China were recruited. Of them 115 individuals aged 50–65-year fulfilled the inclusion criteria (NAFLD with impaired fasting glucose or impaired glucose tolerance) and were randomly assigned into exercise (AEx n = 29), diet (Diet n = 28), exercise plus diet (AED n = 29), or no-intervention (NI n = 29) groups. Progressive supervised AEx training (60–75% VO2max intensity) was gi…
Making the most of information technology & systems usage: A literature review, framework and future research agenda
2015
Literature review on information technology & systems (IT/S) from January 2000 to December 2014.Total 152 relevant articles were found and classified into four main domains.Literature on IT/S continuous usage lacks a clear roadmap and agenda.Most research conducted in East Asia and North America.Technology acceptance model (TAM) the most used theory. This detailed literature review has considered a relatively large quantity (152 total) of scholarly empirical publications, conference proceedings, books and popular market reports published over the last 15years, i.e., from January 2000 to December 2014, in the field of human continuous usage behavior and in the context of information technolo…