Search results for "Interactivity"
showing 3 items of 53 documents
Digital resources in the current journalistic narrative: Uses and limitations of hypertext, multimedia and interactivity
2020
Characterised by its multilingual and multiformat features, the multimedia journalism narrative is shaping a new ‘archaeology of composition’ (Manovich, 2005), also called the ‘new textuality’ (Anichini, 2003). As digital media celebrates its 25th anniversary (Salaverría, 2019), this research aims to examine the current state of the multimedia narrative in journalism. The defining elements of this narrative in the generalist information media have been analysed through the observation of hypertextual, multimedia and interactive resources. The methodology used is content analysis, allowing for both the systemization and description of the predominant parameters through the comparative study …
The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector
2018
In e-commerce retailing (e-retailing), where competitors are only one click away and prices are easy to compare, providing superior customer service and reciprocal communication via a company’s website are important aspects of attracting and retaining customers. One increasingly popular solution to improve customer service is a “live chat” interface that allows consumers to have real-time conversations online with customer service agents. As the literature on the impacts of real-time communication via live chat is currently very limited, this study develops and tests a model that demonstrates the moderating effects of a chat service on the relationship between two-way communication (i.e., a…
Empathy, Entrainment, and Perceived Interaction in Complex Dyadic Dance Movement
2019
The current study explores how individuals' tendency to empathize with others (trait empathy) modulates interaction and social entrainment in dyadic dance in a free movement context using perceptual and computationally derived measures. Stimuli consisting of 24 point-light animations were created using motion capture data selected from a sample of 99 dyads, based on self-reported trait empathy. Individuals whose Empathy Quotient (EQ) scores were in the top or bottom quartile of all scores were considered to have high or low empathy, respectively, and twelve dyads comprised of four high-high, four low-low, and four high-low empathy combinations were identified. Animations of these dyads were…