Search results for "KNOWLEDGE"

A Research Review on Building Information Modeling in Construction―An Area Ripe for IS Research

2012

Published version of article of an article in the journal: Communications of the Association for Information Systems. Also available from the publisher : http://http://aisel.aisnet.org/cais/vol31/iss1/10/ This article presents a review of the research on Building Information Modeling (BIM) in construction, with the aim of identifying areas in this domain where IS research can contribute. The concept of BIM comprises an infrastructure of IT tools supporting collaborative and integrated design, assembly, and operation of buildings. This integrated construction approach, with all stakeholders editing or retrieving information from commonly shared models, requires major changes to well-establis…

GM foods in Spanish newspapers.

2002

Contract for the Supply of Digital Content

2014

The main aspects of a contract for the supply of digital content are analysed in this chapter. This can be seen as the most novel part of the proposed Regulation of the European Union, and is certainly a very important part of the final content of the proposal. This type of contract is a logical consequence of the development of information technology and communication, and the evolution of an information society and knowledge economy.

Bibliometrics and Science Mapping of Digital Marketing

2021

This research paper focuses on marketing areas and specifically in the field of digital marketing. Marketing and other commercial endeavors are of the utmost importance for both companies and professionals in this field. The current research aims to determine how influencers persuade internauts in their consumption initiatives. Bibliometrics and science mapping are at the core of this study, and the yielded metrics highlight details that empower strategies and tactics in digital marketing. Thoroughly designed messages delivered by influencers can increase the visualization of companies enhancing their brands and positioning their products above the competence. Researchers can also use the p…

Viable Systems Approach and Consumer Culture Theory: A Conceptual Framework

2013

The aim of this study is to depict the relational dynamics between the firm/ brand and the individual/consumer or communities of consumers. To this aim we propose a conceptual framework, integrating the viable systems approach (VSA) with consumer culture theory (CCT), which considers the individual as an active co-maker of the product/brand (‘prosumer’). The VSA view of the firm overcomes the limitations of CCT research, which is mainly focused on the individual, giving little consideration to the other actors in the context. Among the different approaches under the umbrella of viable systems we chose the VSA because of its emphasis on the analysis of the systemic external relations with th…

COLLABORATIVE ECONOMY AS AN INDICATION OF SUSTAINABLE CONSUMPTION IN RESULTS OF EXAMINED PEOPLE

2017

Sustainable consumption takes inspiration from the newest trends in economics which is a collaborative economy. This type of economy changes the model of organization and distribution based on sharing, using and creating together. The basic aim of this study is pointing out a purpose of a collaborating economy in the accomplishment of sustained consumption rules and in a conscious and self-motivated limit of personal consumption to the purpose of co-sharing. This task is going to be achieved with empirical verification of consumers behavior based on answers to a questionnaire. Research has confirmed the suggested hypothesis. People want to attend in collaborative consumption, which is posit…

CONCEPTUAL MODEL IN INTEGRATED MARKETING COMMUNICATION

2018

Integrated marketing communications are developing, with IMC approaches to communication with consumers seeing further enhancements in the scientific literature. However, in order to reach the marketing targets, a variety of IMC tools may be used in combination when implementing marketing activities. Despite each IMC tool in itself being highly distinctive, they all depend on each other in the creation of product consumption value and the enhancement of economic, communicational and social benefits. Purpose of the paper: The goal of the research is to assess the integrated marketing communications used in the marketing strategy of Latvian food retail chains. Methodology/methods: The followi…

Factores asociados en la relación alcohol-conducción en jóvenes conductores

2014

La conducción bajo los efectos del alcohol es uno de los grandes problemas en la Seguridad Vial. A ello se une una progresiva homogeneización de los nuevos patrones de consumo intensivo de alcohol (CIA) juvenil. Este hecho implica la necesidad de adaptar los contenidos de los programas preventivos aplicados con esta población.Este trabajo parte de la revisión de los determinantes más implicados en esta conducta de riesgo, en función del patrón de consumo (CIA/noCIA) y de la experiencia del conductor (Noveles/no Noveles), entre estudiantes universitarios (n=340).Los resultados reflejan una falta de conocimientos generalizada respecto a cuestiones relacionadas tanto con la normativa de tráfic…

Normality against Sustainability - Mobility practices of well-to-do households

2016

By focusing on the daily and leisure mobility of well-to-do people in Finland, this study contributes to the discordant discussion on the sustainability of well-to-do consumers, whose consumption levels are relatively the highest, and concerns whether they are both aware of environmental matters and willing to pay for environmental protection. The interview analysis revealed that, despite general knowledge of environmental issues, sustainability is not relevant to daily practices, and the well-to-do studied here are not to any significant degree engaged in sustainable mobility practices, but in a complex organization of daily life. This study also shows that, while there is a shared underst…

Exception-Tolerant Hierarchical Knowledge Bases for Forward Model Learning

2021

This article provides an overview of the recently proposed forward model approximation framework for learning games of the general video game artificial intelligence (GVGAI) framework. In contrast to other general game-playing algorithms, the proposed agent model does not need a full description of the game but can learn the game's rules by observing game state transitions. Based on hierarchical knowledge bases, the forward model can be learned and revised during game-play, improving the accuracy of the agent's state predictions over time. This allows the application of simulation-based search algorithms and belief revision techniques to previously unknown settings. We show that the propose…