Search results for "KOM501"
showing 10 items of 30 documents
«Med din støtte» En komparativ analyse av Redd Barnas virkemidler i kampanjer rettet mot nye og faste givere.
2021
Master´s thesis in Social Communication (KOM501) The humanitarian field has grown rapidly over the last century and is constantly changing. The technological development has led to both limitations and opportunities for humanitarian communication. This assignment is a multimodal rhetorical text analysis of Save the Children's campaigns aimed at new and regular donors. It looks at the various tools used to influence the recipient to provide financial support for the organization's cause. The study combines theoretical perspectives from rhetoric, semiotics, PR, Strategic Communication and the humanitarian field to discuss the tools used in thecampaigns and the cultural context that provides t…
«Trygghet når du trenger det mest» -krisekommunikasjon på liv og død. En retorisk tekstanalyse av Sørlandet sykehus sin krisekommunikasjon rundt sake…
2021
Master´s thesis in Social Communication (KOM501) Based on 13 texts taken from NRK Sørlandet, Fædrelandsvennen and Sørlandet Hospital's website, this master's thesisseeks to analyze Sørlandet Hospital's crisis communication around the case of the “Flekkefjord doctor”. The Flekkefjord doctor had worked as an orthopedic chief physician at the hospital in Flekkefjordfor eleven years. Without being an orthopedist. This resulted in malpractice. This dissertation takesform of a rhetorical text analysis and wants to examine the various communication strategies Sørlandet Hospital used in the time after the case broke in the media. With a hermeneutic and rhetorical approach, the thesis looks at both …
Bankers respons på koronakrisen. En studie av Sparebank 1 SR-Bank og Jæren Sparebanks kommunikasjon under koronapandemien.
2021
Master´s thesis in Social Communication (KOM501) The purpose of this master thesis is to study how Sparebank 1 SR-Bank and Jæren Sparebank have responded to the corona pandemic, a crisis they had not planned for or anticipated. The study examines how the banks have communicated with their private,-and corporate customers during the crisis in relation to Coombs ́ theory about crisis communication. The methods used consist of qualitative interviews with the banks ́ marketing and communication executives,and text analysis of their Facebook-posts from the first phase of the corona crisis in Norway. The analysis and discussion show that the banks ́ crisis response was a combination of improvised…
Markedsføring av kulturtilbud til de unge. En holdningsundersøkelse av de unges assosiasjoner knyttet til ulike kulturtilbud
2021
Master´s thesis in Social Communation (KOM501) This master’s thesis discusses how marketers in non-profit cultural institutions can market cultural goods to those under the age of 30. This thesis use strategies in the marketing field to understand the target groups under the age of 30, and based on this knowledge the paper develops guidelines for content marketing. In order to identify premises for communication practises in the cultural sector, this thesis evaluates young people’s preferred cultural experiences, their associations with different types of hedonic products, and the types of content and channels that influence their product choice. This thesis illustrates how marketers can us…
Kjendisenes bistand –et troverdig og autentisk engasjement? En analyse av kjendisengasjementet i den humanitære kampanjen «Motherhood»
2020
Master´s thesis in Social Communication (KOM501)
Ingen flere å miste. En diskursiv og retorisk analyse av åpenheten rundt Ari Behns selvmord i mediene og vurderingen av denne av ulike kommentatorer.
2020
Master´s thesis in Social Communication (KOM501)
Et eventyrlig friluftsliv. En multimodal tekstanalyse av eventyrkontoer på Instagram.
2021
Master´s thesis in Social Communication (KOM501) The purpose of this project is to examine three different outdoor adventurers on Instagram. The pictures and nature scenes are published with high quality. I seek to find how the people behind the accounts portray Norwegian nature and outdoor life on Instagram. The thesis is: "How do outdoor adventurers present their outdoor activity on Instagram? How can the content be linked to the formative dimensions of outdoor life and the special covid-19 summer?» A social semiotic text analysis based on the total of 14 Instagram posts, forms the starting point for the first part of the thesis. In the analysis the photographs are in focus because Instag…
«Jeg har sviktet igjen» En tekstanalyse av Petter Northugs apologia i august 2020
2021
Master´s thesis in Social Communication (KOM501) Denne oppgaven er en tekstanalyse av Petter Northugs apologia i august 2020. Den tidligere langrennsløperen hadde lagt opp som toppidrettsutøver, men befant seg fremdeles i en særskilt posisjon som forretningsmann og medieprofil da han ble stoppet i fartskontroll den 13. august. Samtidig fant politiet kokain hjemme hos han. Dagen etterpå innrømmet Northug hendelsene i et innlegg på Instagram og Facebook. Saken eksploderte i mediene. Plutselig stod skihelten overfor den andre offentlige krisen i sin karriere, og en siktelse for tre lovbrudd. Fredag 21. august inviterte han til pressekonferanse i Trondheim. Ved hjelp av en etnometodologisk case…
Når jula blir vanskelig. En retorisk multimodal tekstanalyse av to julekampanjer innen humanitær kommunikasjon
2021
Master´s thesis in Social Communication (KOM501) This thesis project is a rhetorical multimodal analysis of two humanitarian organizations campaigns during Christmastime. The campaigns are produced for two Norwegian humanitarian organizations:Redd Barna and Kirkens Bymisjon. My mission with this thesis is to investigatewhich rhetorical and multimodal strategiesthe two campaigns use, to reach out to their audience. This fall campaign “Piken med svovelstikkene” aired on Norwegian television and it instantly moved me. I wanted to figure out whythese kinds of campaignsgain success, when they mustplay byother premises than commercial marketing. Bothtries to sell a message,butcommercial marketing…
Jonas Gahr Støre, en mann av folket? En retorisk analyse av Jonas Gahr Støre i den TV-sendte partilederdebatten 12. august 2019
2021
Master´s thesis in Social Communication Some of the background for thisdebate is that the Labour Partys leader has been accused ofbeing unclear and vague regarding his political communication. His educational background and fortune contributed to him being described as an «elite». This thesis wants to discoverto which extentStøre tries to appear as an «ordinary citizen». With a hermeneutic apprach, this thesis wants to uncover specific rhetorical toolsused by Støre, and his total performance in this debate. This thesis will illuminate and use rhetorical perspectives from political communication to explain why Støre appeared the way he did. In this political debate, Støre tries to appear as …