Search results for "Knowledge Management"
showing 10 items of 1359 documents
Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises
2012
On the basis of a framework for integrated communication management (ICM) derived from perspectives in the integrated marketing communications and communication management literature, we tested various hypotheses concerning the link between ICM and communication effectiveness. The hypotheses were tested on a sample of 642 Swiss-based companies, with a focus on medium-sized enterprises. The data yielded insights as to the role of ICM in respect of both ‘soft’ psychological and ‘hard’ economic measures of communication effectiveness. Results include that aligning communication with the corporate strategy and mission, scripting communication concepts and having a designated function for market…
The transparent communicative organization and new hybrid forms of content
2015
Abstract Building on the Global Alliance for Public Relations and Communication Management’s Melbourne Mandate’s understanding of a communicative organization consisting of organizational character, responsibility and listening and engagement, this paper explores these principles in the context of new hybrid forms of online content. This study asks about the role of transparency in the context of commercial hybrid content. Through theoretical consideration as well as interviews of representatives of public relations and marketing communication associations and agencies in Finland, the article presents the practitioners’ perceptions and experiences using the literature on transparency. To be…
Building organizational trust in a low‐trust societal context
2010
PurposeThe purpose of the paper is to explore the interrelations between organizational trust and ethics management tools as well as ethical organizational practices in a post‐socialist context.Design/methodology/approachA conceptual framework of the interrelations among organizational trust, ethics management tools and ethical organizational practices is reasoned and the interrelations among the variables are explored using quantitative methods of data analysis. The method of data gathering is a questionnaire survey that was carried out in Lithuania which is taken as an example of a post‐socialist society where trust is rather low. In total, answers from 519 respondents were collected.Find…
Mobile Semantics: Defining Concepts and their Interrelationships
2006
Abstract As service offerings and technologies constantly develop there seems to be confusion over what we are actually talking about when we talk about mobile services. A requirement for constructing an organized body of knowledge in a specific area of research is the clarity of its basic concepts. Often, we are not specifically interested in defining things but to examine and discuss the subjects of our primary interest we need unambiguous and shared definitions of our key concepts. Although many relevant concepts undoubtedly have clear definitions in the minds of experienced scholars working in the field of mobile offerings, for some reason these definitions are not well articulated or e…
Consumers in Information Technology Enabled Service Encounters: Perceptions and Tradeoffs in Multi-Channel Interactions
2015
This study examines information technology enabled, multi-channel service context from the end-user's perspective and, more specifically, from the perspective of a consumer, in particular the extent to which the multi-channel interaction experience results in consumer satisfaction and any tradeoffs that consumers make in the evaluation of the context of service. Empirical results from our online survey with mobile consumers indicate that the variables included in the model have a direct impact on consumer satisfaction when considered individually. There are, however, tradeoffs between variables (e.g., problem-handling and record accuracy; scalability and usability of service) when considere…
Exploring the relationship between co-creation and satisfaction using QCA
2016
Abstract Customer behavior is one of the key components of value co-creation. Several authors believe that co-creation generates satisfaction. However, few studies exist that focus on that relationship. This study explores the relationship between value co-creation and customer satisfaction in spa services through a fuzzy-set qualitative comparative analysis (fsQCA). QCA analysis allows exploring the relations between the variables. The main contribution of this article is going beyond identifying the concrete co-creation variables that relate to satisfaction. The sample consists of hotel clients that use the spa service.
Technology, Innovation and Knowledge
2016
The relevance of ideas is at the core of the IB field and has been captured in concepts like technology, innovation and knowledge. While these concepts have evolved over the last decades, the point that the ideas and the international connectivity are central for IB remains genuine. This paper is an attempt to take stock of the evolution of the concepts technology, innovation and knowledge in IB literature along the past five decades with a particular focus on the role of the Columbia Journal of World Business (CJWB) and the Journal of World Business (JWB) in this evolution. Likewise, our objective is to offer a research agenda for the coming decade. We proceed in two steps. First, we scrut…
User-Generated-Content
2015
User-generated-content, also called user-generated-media, user-created-content, and consumer-generatedcontent, refers to all types of content, like pictures, videos, or posts, created by consumers and delivered through online platforms like social media. User-generated content is gaining momentum as a marketing communication tool in the form of contests (e.g., create-your-own advertisements, branded storytelling, or branded interactive applications). By allowing consumers to become prosumers and creating or co-creating brand messages, advertisers increase consumers´ exposure to and involvement with brand communications, which results in a greater level of brand engagement. This chapter anal…
A relationship value perspective of social capital in networks of software SMEs
2008
Abstract Utilizing theories on social capital, business networks, social networks and relationship value, we explore the aspects that provide specific value in relationships with different actors in the software industry. The motive for the study is the assumption that some relationships are regarded as more important than others, and companies strive to focus on fewer relationships with greater outcomes. The study is guided by the premise that social capital is a foundation for relationship value, and its identified elements differ among relationships. We take the perspective of software companies and classify their relationships with business partners into three distinctive types accordin…
Co-creation in hotel–disable customer interactions
2015
This study employs analytic hierarchy process (AHP) to develop a methodology that allows researchers to select factors for new measures in value co-creation analysis. AHP shows that successful factors for co-creation relate to the sequential stages of the relationship between hotels and disabled customers, which derives from co-creation processes. The resulting model highlights the principal factors affecting value co-creation when hotel/disabled customers interact, have a dialogue, and collaborate with staff to innovate and create new products and services at booking and stay encounters. These interactions may allow hotels to develop a strong foundation of common knowledge on value managem…