Search results for "Kokemus"
showing 10 items of 393 documents
Leirikoulu pedagogisena vaihtoehtona : suomalaisten oppilaiden ja opettajien näkemyksiä yhteispohjoismaisesta leirikoulusta syksyllä 1996
1997
What makes a (ro)bot smart? : examining the antecedents of perceived intelligence in the context of using physical robots, software robots, and chatb…
2022
In recent years, the acceptance and use of intelligent robots and other kinds of intelligent systems have begun to gain more and more attention also in information systems research. Here, many studies have found the perceived intelligence of robots to act as one critical antecedent for their acceptance and use, but few studies have focused on the antecedents of perceived intelligence itself. In this study, we aimed to address this gap in prior research by examining the effects of individual intelligence dimensions on the overall intelligence perception of robots in the work context. In addition, we also examined the potential differences in these effects as well as in the individual intelli…
Examining key drivers of consumer experience with (non-financial) digital services : An exploratory study
2020
Recent advancements in the field of mobile information systems have transformed the consumer lifestyle as well as have changed the digital service landscape globally. This exploratory study identifies and describe key marketing drivers of consumer experience with non-financial transactions available on mobile banking apps. Data were gathered using semi-structured in-depth interviews from 12 respondents in Finland during March and April 2019. The qualitative analysis of the interview transcripts revealed three emerging themes i.e. the mobile banking app experiences and sustained usage of mobile banking apps are largely affected by consumers’ level of knowledge (consumer awareness), usefulnes…
Customer Engagement Enhancement on Instagram : Strategies for Small and Medium Enterprises
2022
This study aims to examine the effects of visual aesthetics (i.e., classical and expressive) and lengths of textual information (LTI) on customer engagement (i.e., likes and comments) in the contexts of Instagram and small and medium enterprises (SMEs). Data were collected through the content analysis on Instagram, consisting of 1,147 posts, 758,462 likes, and 24,059 comments from 10 fashion SMEs in Indonesia. The results demonstrate that longer LTI can improve likes and comments. In relation to visual aesthetics, while independently it has no effect on likes and comments, it negatively affects likes when combined with medium and long LTI. Theoretically, this study extends content marketing…
Geometrinen hahmottaminen sosiaalisena, vuorovaikutteisena ja kehollisena toimintana
2022
Matematiikan ja luonnontieteiden oppimista käsittelevässä tutkimuksessa on viime aikoina korostettu kehon, kognition ja vuorovaikutuksen läheistä yhteyttä. Tässä artikkelissa pohdimme, millä tavoin geometrinen hahmottaminen on sosiaalista, vuorovaikutteista ja materiaalien välittämää kehollista toimintaa. Tarkastelemme eräässä kouluajan ulkopuolella järjestetyssä STEAM-työpajassa kerättyä videoaineistoa keskustelunanalyysin menetelmin. Työpajassa alakouluikäiset oppilaat saivat tehtäväkseen koota pareittain jalkapallon geometrisen representaation 4DFrame-rakennussarjan muoviputkista ja -kiinnikkeistä. Tapaustutkimuksemme osoittaa, miten tämän kaltaisen ohjatun rakennustehtävän aikana katse,…
Socio-emotional Experience in Human Technology Interaction Design – A Fashion Framework Proposal
2021
Technology designers and developers can be understood as social experience (SE) mediators. In user experience (UX), notions of SE have served to identify and define the factors contributing to human-technology interaction (HTI). Three dominant perspectives have been promoted in UX discourse: 1) SE of brand, brand value and consumer culture; 2) technology design as mediator of human-to-human interactions; and 3) meaning generation through action and interaction between actors. Symbolic interactionalism understands meaning as occurring through dialogue, in the construction of the social self, promoting self-reflection as a social construction. This theorisation of social experience is valuabl…
The role of sustainability in online customer experiences : a qualitative study on female fashion shoppers
2022
This qualitative study aims to understand sustainability’s role in responsible consumers’ Online Customer Experiences (OCEs). In this study, we focus on female fashion shoppers, and study three dimensions of their OCE: cognitive, affective, and social. Although online shopping and responsible consumer behaviour have increased tremendously, sustainability’s role in OCE has not been studied before from the customer’s perspective. The data consists of nine semi-structural interviews of Finnish female self-proclaimed responsible consumers and is analyzed with qualitative content analysis. The findings show that sustainability issues are present in all OCE dimensions, which are also all intercon…
Info screens as instruments for value co-creation : case: vehicle inspection industry
2016
Tämän tutkielman tavoitteena on tutkia miten arvo on yhteisluotu autokatsastusasemilla infotaulujen, uusin käyttöönotettu teknologia markkinoinnissa ja palvelun tuottamisessa tapauksen yrityksellä, kautta positiivisen palvelukokemuksen tuottamiseksi. Tutkimus on tulkitseva tapaustutkimus, jonka tiedonkeruu on suoritettu haastattelujen kautta ja analyysissä on käytetty temaattista näkökulmaa, jotta data on pystytty muuttamaan mielekkääksi graafiseksi esitykseksi. Tutkielman tapausyritys on yksityinen katsastusalan toimija, joka tarjoaa katsastuksien lisäksi ajoneuvorekisteröintejä ja kuljettajantutkintoja, muun muassa. Yritys toimii Suomen lisäksi Pohjois-Euroopassa. Tutkielman viitekehyksek…
Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
2020
This study examines the effects of personalization and hedonic motivation on customer experience and its loyalty outcomes in omnichannel retail context. The study develops eight hypotheses which are tested using two survey samples (Finland (n = 2084) and Sweden (n = 2334). In addition, empirical analysis includes 20 semi-structured interviews. The findings support all the hypotheses confirming the positive relationships personalization and hedonic motivation have on cognitive and emotional customer experience components. Further, the positive effects of customer experience on loyalty are confirmed. The results provide both theoretical and managerial insights for improved CX and customer loy…
Is it a tool or a toy? How user's conception of a system’s purpose affect their experience and use
2019
The boundary between hedonic and utilitarian information systems has become increasingly blurred during recent years due to the rise of developments such as gamification. Therefore, users may perceive the purpose of the same system differently, ranging from pure utility to pure play. However, in literature that addresses why people adopt and use information systems, the relationship between the users conception of the purpose of the system, and their experience and use of it has not yet been investigated. Therefore, in this study we investigate the interaction effects between users’ utility-fun conceptions of the system and the perceived enjoyment and usefulness from its use, on their post-…