Search results for "Kolli"

Yhteisöllisyys uskollisuuden huipentumana : yhteisöllisyyden käsite teleoperaattorialalla

2010

Teleoperaattorialalla kilpailu asiakkaista on kovaa. Ala on dynaaminen ja muuttuu suurella nopeudella jatkuvasti. Prospektien houkuttelu asiakkaiksi ja uusien asiakkuuksien solmiminen on huomattavasti kalliimpaa yrityksen näkökulmasta kuin vanhojen asiakkaiden säilyttäminen. Haasteena alalle onkin se, miten jo olemassa olevista asiakkaista saataisiin uskollisia. Määräaikaisuudet ovat usein käytetty ratkaisu, mutta ne eivät saa asiakasta sitoutumaan kokonaisvaltaisesti. Jos asiakas saataisiin vietyä uskollisuuden ”yli”, asiakasyhteisöön saakka, yritys olisi vahvoilla. Tämä tutkimus selvittää sitä, onko teleoperaattoreista puhuttaessa olemassa yhteisöllisyyttä, mistä se rakentuu ja miten siih…

APT Cyber-attack Modelling: Building a General Model

2022

The global community continues to experience an increase in the scale, sophistication, and successful perpetration of cyber-attacks. As the quantity and value of electronic information have increased, so too have the efforts of criminals and other malicious actors who have embraced the Internet as a more anonymous, convenient, and profitable way of carrying out their activities. The systems are attacked more and more by single or multiple hacktivists, state sponsored hackers, cyber criminals, cyber terrorists, cyber spies, or cyber warfare warfighters. The cyber security approach requires a balance of cyber threat intelligence, real time cyber-attack detection and especially the cyber early…

Kumppanuus markkinointistrategiana ja liiketoiminnallisena mallina : case: Sanomalehtitalo Keskisuomalaisen kumppanuusstrategia

2002

Examining the Impact of eWOM-triggered Customer-to-Customer Interactions on Travelers’ Repurchase and Social Media Engagement

2021

Electronic word-of-mouth (eWOM) communication on social media has revolutionized how travelers search for and share information and how they interact with one another digitally. This research examines the effects of eWOM-triggered customer-to-customer (C2C) interactions on travelers’ post-eWOM behaviors (i.e., repurchase and customer engagement) in a cross-cultural context. Drawing upon cognitive dissonance theory, a scenario-based experiment was conducted using a sample of 461 African tourists with recent intracontinental travel experience. Our findings suggest that a customer’s repurchase intention and engagement in social media C2C interactions are significantly influenced when their eWO…

The impact of consumer local engagement on local store patronage and customer satisfaction

2017

This paper examines the drivers of local grocery retail patronage. Drawing on institutional and social network theory literature, we develop a framework to investigate how consumers’ personal values and engagement with local communities affect their satisfaction and local store patronage. We test our model with survey data on 1504 Finnish consumers. Our results show that the relationship between customer local engagement and local retail patronage is indirect rather than direct, and it is mediated by the vitality of local services, social interaction, and consumer satisfaction.

The role of social capital in digitalised retail servicescape

2021

This chapter examines how digitalisation has altered the way consumers experience the social interaction and service environment while shopping in retail stores. In this, we draw on the concept of servicescape, which comprises both tangible and intangible features which make up the service experience. Recognising the three realms of servicescape (physical, digital and social), we explore the role of social capital in determining the customer experience in digitalised retail servicescape. We demonstrate that social capital has two specific roles. Firstly, it is an integral part of the customer experience and thus contributes to the service experience. Secondly, social capital is created in t…

Retail banking in the aftermath of the financial crisis

2018

This thesis considers the effects of the global financial crisis that started in 2008 on the retail banking environment and on banks’ behavior during and in the aftermath of the crisis. The thesis consists of an introductory chapter and three empirical articles that use unique datasets on Finnish cooperative banks. The introductory chapter provides background and an overview of the thesis and considers the effects of the crisis on retail banking from an overall perspective. The empirical articles investigate the roles of a competitive environment, a low interest rate environment, and relationship banking during the crisis and in the post-crisis period. The first article looks at whether the…