Search results for "L82"
showing 4 items of 4 documents
Marketing de l'Art et de la Culture
2009
2e édition; International audience; Les organisations culturelles modernes ont besoin d'une démarche et d'outils marketing rigoureux adaptés à leurs spécificités. Cet ouvrage de référence poursuit un double objectif : éclairer le lecteur sur les caractéristiques du secteur et définir les enjeux stratégiques et outils opérationnels du marketing dans les principaux domaines des arts et de la culture (spectacle vivant, patrimoine, industries culturelles). Dans le secteur des arts et de la culture le marketing souffre d'un fort déficit d'image. Pourtant qu'il s'agisse de lancer des projets, de nouer des relations avec des partenaires, d'attirer et de fidéliser des publics, de démocratiser l'acc…
The geography of creative industries in Europe: comparing France, Great Britain, Italy and Spain
2012
The creative economy is a holistic and multidisciplinary concept that deals with the interaction between economics, culture and technology, and centred on the production of creative contents in goods and services. One of the most relevant dimensions of creativity is the territorial one. Despite the emphasis put on the theoretical definition of creativity, the measurement of creative industries and the use of these concepts in macro units as well as in isolated case studies, it is necessary to strengthen comparative research for the identification and analysis of the kind of creativity embedded in the territory, its determinants and its patterns of concentration. This compared research relie…
La presse en tant que mécanisme de gouvernance disciplinaire
2011
Fraud is a cause of substantial costs for firms. Fraud disclosure by the press would hence improve firms’ rates of return. I study to what extent the French press acts as a watchdog-type mechanism of governance and what the determinants of this mechanism are. To address these issues, I investigate the efficacy of the French press in detecting fraud committed by firms before an official verdict by the courts. I observe that the French press can play an important role as a watchdog, but this role de- pends on its search for maximizing profits. Thus, the press selects the firms and the frauds on which it publishes articles.
Job Creation in Spain: Productivity Growth, Labour Market Reforms or both?
2010
The benefits implied by changing the growth model are at the heart ofthe heated political and economic debate in Spain. Increases in productivity and the reallocation of employment towards more innovative sectors are defended as the panacea for most of the ills afflicting the Spanish economy. In this paper we use a DSGE model with price rigidities, and labour market search frictions a la Mortensen-issarides, to assess the effects of the change in the growth model onunemployment. In so doing, we assume that the vigorous demand shock which has been mostly responsible for recent economic growth in Spain will be successfully substituted by a productivity shock as the main driver of Spain‘s…