Search results for "LINGUAGGI"
showing 10 items of 856 documents
Alice Giannitrapani (éd.), Foodscapes: cibo in città, Milan, Cartacea, 2021, 284 p.
2023
Cela a dû arriver à tout le monde. À Paris, au pied de la Tour Eiffel en mangeant des macarons ou une crêpe sucrée, à Palerme, avec un « panino con le panelle » sur le rivage du village balnéaire de Mondello, ou encore à Amsterdam, en se promenant sur les canaux avec un cornet en papier rempli de chips ou à Berlin, avec une bière et un jarret de porc fumé parmi les tables d’un restaurant typique. Partout, la nourriture nous relie aux lieux que nous visitons car il est dans le sens commun que la visite d’une ville passe aussi par la dégustation des plats qui la caractérisent. Elle est au cœur, après tout, du tourisme œno-gastronomique : le tour du street food ou les forfaits gastronomiques d…
Gustoso e saporito. Introduzione al discorso gastronomico
2022
Nessuno può confondere mangiare con alimentarsi e la tavola è al centro non della sola vita famigliare ma anche di quella sociale. A giudicare dall’aumento di offerta commerciale di ristorazione nelle strade delle città c’è anzi da chiedersi come facessimo ad alimentarci tutti prima. Il fatto è che oggi con il cibo non sostentiamo soltanto noi stessi, ma anche le nostre relazioni. Il cibo infatti significa: elabora valori, narra, costruisce discorsi. Inoltre il cibo comunica: presidia il campo sociale, anima dibattiti, si dispiega in eventi, genera economia. Con Gustoso e saporito Gianfranco Marrone getta le fondamenta di quella semiotica del cibo che negli ultimi anni l’ha impegnato con ri…
Oltre lo storytelling. Arte e pubblicità
2022
With the advent of the Internet a profound change in advertising language carne up, accompanied by a profound mutation in formats. Alongside the well-known commercials have arisen what we may call superspots, films lasting severa! minutes that while echoing the advertising language of shorter forms - rapid editing, compact narration, high level of allusiveness, considerable demand for interpretive cooperation - articulate more complex discourses. lt is precisely such superior complexity that is at the heart of the analysis conducted in this paper, which considers the commerciai The One that I Wantdirected by Baz Luhrman for Chanel, from which the centrality of the concept of storytelling as…
Semiotica del cibo
2022
Good to think about. The possibility of a semiotics of food, as well as its cultural value, is all given in this famous expression with which Claude Lévi-Strauss summarizes the enormous anthropological question related to food. It is Gianfranco Marrone who clarifies the extent of the debt to the great scholar in the note to the introduction of a book that, not surprisingly, uses these same words as its title. Lévi-Strauss's idea is as simple as it is dense with consequences: the enormous differences found in the food systems of different peoples can only be explained if it is assumed that choices take place not on the basis of utilitarian criteria or variables external to the individual suc…
Nature fotografiche
2021
What does photography mean? This is the question Barthes asks himself He has already worked at length on this medium, indicating hidden meanings and forms of visual rhetoric. hidden meanings and forms of visual rhetoric, discussing the power of this particular type of strength of this particular type of image and the levels of reading it allows, but the project of this book is different. Its object is not "the" photographs, understood as artistic or social phenomena, but "the" photography, its "specific". its "specificity". What does photography mean? This is the question, although never fully explicit, that Floch poses with his Forms of the Imprint,10 in front of five specific images. spec…
How Sicily Made its Sweet Symbols: Glocal Identity and Food
2020
The concept of symbol has always been very controversial for the science that studies the processes of signification, at the same time too rich in determinations by the common sense and too inconsistent from a formal point of view. A gastronomic example may be that of pizza and pasta that, at a certain moment, acquired the role of symbols of Italian gastronomy to the point of being perceived as fetishes of taste (which is both gastronomic thought and aesthetic sensibility) of this country. Everybody forgot not only how recent was their invention but also that they were just two of the several possible elements of an enormously more complex system.
Futures Past
2021
The article explores the dimension of temporality and the changes it has undergone as a result of the pandemic outbreak.
Grammatica della ricetta, retorica della cucina
2021
Cooking is - precisely - more a practical know-how than a form of theoretical knowledge. Much like swimming, driving a car, riding a bike, talking. All things that you don't learn in books or lessons but by doing them, putting them into practice with assiduity, courage, stubbornness. As long as it is the body itself that acquires the ways, the techniques, the rules. Of course, in the kitchen scientific and technical knowledge, theoretical knowledge, history, culture, traditions also count for a lot. But when it comes to rolling out a pastry, flipping an omelette, kneading a pizza dough (to limit ourselves to very elementary preparations), what counts is manual dexterity, a clinical eye, the…
Conclusioni
2022
Segmentation, classification, rearticulation. This is the mental process that guides the activity of the semiotician when confronted with an object of meaning. Whether measured against a verbal text, such as a newspaper article or a novel, against a visual text, such as a painting or a photograph, or against a space, an object of use, the typical dish of a regional cuisine or any other kind of artifact, the path is always the same and involves, more or less explicitly, these three steps. The reason is simple, although it may seem to contradict common knowledge: meaning is not something mysterious, complex to decipher and therefore understandable only by a few, it is always already there, fo…
Incidenti ed esplosioni della ricerca semiotica in Italia
2022
A history of Italian semiotics has not yet been written (as of semiotics in general). There are, scattered in journals and volumes of various kinds, many different reconnaissance, explorations, syntheses, chronologies, bibliographies. Nothing overall, from a historiographic point of view, or exhaustive, from a theoretical point of view. It is by no means established, moreover, that the time has come to launch such a challenge. When a discipline starts looking back to compile its own history, it is almost certainly in crisis.