Search results for "Lightness"
showing 5 items of 25 documents
The effect of an advertisement’s colour on emotions evoked by attitude towards the ad
2007
Despite its importance surprisingly little is known about the influence of colour in advertising. This paper studies the effects of the three components of an ad’s colour (hue, saturation and lightness) on the emotions it evokes and on attitudes towards it. It is assumed that the influence of colour varies with the individual, whose optimal stimulation level (OSL) is considered a moderator variable. Analyses of covariance were conducted. The results show that OSL is a moderator variable accounting for the relations between hue and the pleasure evoked by the ad, and hue and the attitude towards the ad. Moreover, OSL proves to be a moderator for the relation between saturation and the same de…
Correlation between alteration of enamel roughness and tooth color
2018
Background To establish the correlation between enamel roughness and color change of tooth. Material and Methods Enamel/dentin blocks (5 x 5 x 3.2 mm) were serially ground with the following abrasive paper: 1200-grit, 800-grit, and 600-grit SiC papers. In the paired model, the analyses of color (L*, a*, b*, ΔE) and roughness (Ra) were performed among the sandpaper exposure. The data were subjected to ANOVA using models for repeated measures followed by the Tukey test. The Pearson correlation test was used to determine whether there was a relationship between Ra values and color results (α = 0.05). Results The L* values decreased in accordance with the increase of Ra, with statistical differ…
Fashion versus perception: the impact of surface lightness on the perceived dimensions of interior space.
2011
Objectives: We compare expert opinion with perceptual judgment regarding the influence of color on the perceived height and width of interior rooms. Background: We hypothesize that contrary to popular belief, ceiling and wall lightness have additive effects on perceived height, whereas the lightness contrast between these surfaces is less important. We assessed the intuitions of architectural experts as to which surface colors maximize apparent height and compared these intuitions with psychophysical height and width estimates for rooms differing in ceiling, floor, and wall lightness. Method: Experiment 1 was a survey of architectural experts and nonexperts. Experiments 2 and 3 presented v…
Effect of bleaching agents on hardness, surface roughness and color parameters of dental enamel
2020
Background In this study was evaluated the effect of carbamide peroxide (CP) and hydrogen peroxide (HP) in different concentrations on hardness, roughness, and color parameters (color change - ΔE, lightness - ΔL, and yellow-blue axis - Δb) of bovine teeth. Material and methods Fifty square dental blocks (7 x 7 x 2 mm) were submitted to initial readings of Knoop hardness, surface roughness (Ra), and color parameters. Specimens were divided into 5 groups (n = 10): control group was kept in artificial saliva during the experimental period; CP 20% was bleached for 2 h daily for 14 days, HP 9.5% was bleached for 30 min daily for 14 days, HP 38% the bleaching gel was applied for 15 min, gel was r…
Characterization of Food Packaging Films with Blackcurrant Fruit Waste as a Source of Antioxidant and Color Sensing Intelligent Material
2021
Chitosan and pectin films were enriched with blackcurrant pomace powder (10 and 20% (w/w)), as bio-based material, to minimize food production losses and to increase the functional properties of produced films aimed at food coatings and wrappers. Water vapor permeability of active films increased up to 25%, moisture content for 27% in pectin-based ones, but water solubility was not significantly modified. Mechanical properties (tensile strength, elongation at break and Young’s modulus) were mainly decreased due to the residual insoluble particles present in blackcurrant waste. FTIR analysis showed no significant changes between the film samples. The degradation temperatures, determined by D…