Search results for "Literary Criticism"
showing 10 items of 113 documents
Poet and the Roots: Authenticity in the works of Linton Kwesi Johnson and Benjamin Zephaniah
2012
International audience; "
The Concept of Story and Theological Discourse
1976
Biblical scholars and theologians have sometimes suggested that the concept of story or narration may be used to avoid or even resolve certain long-standing problems in theology. The context of such a suggestion appears to be not only the gradual filtering of ideas from the social sciences into theological awareness but also a much improved understanding of the nature and transmission of the biblical traditions. For instance, literary criticism had tried to tell the story of the making of the Bible as a story of writing and editing. With its analytic interest, form criticism penetrated deeper, concentrating on the crucial role of oral tradition and on the power of communities to shape certa…
Absurdity in Ernest Hemingway’s The Sun Also Rises
2019
Abstract The purpose of this essay is to capture and convey, through the use of different works of philosophy that encapsulate thoughts on the same idea, the motif of the absurdity of life in Ernest Hemingway’s first novel The Sun Also Rises. The concept of the absurd will be, first and foremost, examined through absurdist criticism of the novel, using the philosophical thought of Albert Camus, Soren Kierkegaard, Friedrich Nietzsche and other philosophers who captured the essence of the absurd in their philosophy, all in order to represent this concept in Hemingway’s novel and to show how it truly manifests itself upon some of the most important characters’ psychology and their actions, por…
Aspects of anthropomorphism in food advertising
2019
Abstract The article outlines the evolution of anthropomorphism, from the prehistoric phase in the contemporary one, along with related concepts such as animism and personification. A number of food brands now use this metaphorical language to influence consumers behavior. Anthropomorphic archetype becomes thus the stereotype of communication strategies and the environment in which messages propagate is governed by the paradigm of corporeality. The rhetoric of many advertising campaigns “sex exploits” successfully the cliché of carnal seduction, namely to arouse gastronomic appetite by the erotic appetite.
From the advertising campaign to the election campaign - online evolution
2019
Abstract The present study looks at how to structure an election or commercial advertising campaign in the online environment, the strategy it must follow in promoting it, without neglecting: the large or small frequency of interventions on social networks, the type of message, the target audience and the effects sought. All these stages are found in both business and online policy. In the election campaign, the most important goal is how we can turn into voices the likes received on the social network media. During the commercial advertising campaigns, the main goal is to achieve profit by strengthening the image of the brand. The success or failure of a campaign depends, to an overwhelmin…
“Man as Literature. Recurring Memories”
2020
Abstract In the reading cultural openness, the human effort is the key to a de-construction that opens the source of knowledge. Can we only build libraries? Do we only read the book or also the author? The line of the book’s culture runs parallel to daily life or breaks the rhythm or tense knowledge. How do we build man-literature? Is knowledge an Oath in Gandhi’s meaning, a Covenant with a memory? And how does the dimension of human dignity evolve from reading into knowledge? We have no answer. However, we have a description of the interrogation process.
“The archetype of the pathetic man, between objectivation and objectification”
2020
Abstract The study follows the archetype - prototype - stereotype path in the evolution of the plastic model, in order to capture the organic connection between these notions specific to iconic language. The chronology is reversed to capture a contemporary stereotype of advertising images, as a result of an apparent form of expression of female emancipation: the erotic objectification of man. Far from being just „trendy”, the visual motif has a whole history that deserves to be pointed out as the different approaches always reflect the spirit of that era.
The Bread of God: religious and symbolic aspects of bakery
2019
Abstract The present conference discusses the symbolic meaning of bread in the religious mentality of the Ancient Near East. We will find that bread, besides being a food necessary for its existence, also represented a cultural archetype that summed up and assumed in itself either different divinities of Oriental civilizations, or had a ritual-sacrificial character, in order to facilitate man rather immortality.
Doxography as cultural posology
2019
Abstract The current review analyzes the last editorial issuance of Professor Gabriel Hasmaţuchi. Dedicated with much accent on cultural phenomenology, the author proposes interpretations that develop a binary, alike, contradictory, concurrent, complementary or congruent character. The work has the smell of ancient doxographies being a truly protreptic one, as well as a treaty of cultural posology.
Adriana Bittel: Meta and intertextual accents of writing
2019
Abstract This essay proposed to analyze the profile of Adriana Bittel’s writing with deep meta and intertextual accents. In a transgressive and textual framework of the 80’s generation prose, the work presents a new way of approaching the narrative by intentionally disposing all its mechanisms of conception, in a context in which the fiction self-comments and brings the reader with all the tools and components of “textual engineering”.