Search results for "Logos"
showing 10 items of 113 documents
Catálogo de obras del siglo XVIII existentes en la Biblioteca de la Facultad de Filosofía y Letras de la Universidad de Valencia
1991
LA PRESENTE COLABORACION AL HOMENAJE AL DR. TRENCHS TIENE COMO OBJETIVO DAR A CONOCER LOS FONDOS BIBLIOGRAFICOS DEL SIGLO XVIII PERTENECIENTES A LA EXTINTA FACULTAD DE FILOSOFIA Y LETRAS
La controversia sobre la licitud moral del teatro y el discurso acerca de las mujeres (siglos XVI-XVIII)
2022
La controversia sobre la licitud moral del teatro y el discurso acerca de las mujeres (siglos XVI-XVIII) La importancia cualitativa del teatro y las diversiones públicas en la Edad Moderna constituye un aspecto capital para configurar el estudio de la historia social de una época en la que las artes escénicas adquieren un gran impulso. Ya desde el Renacimiento viene produciéndose un teatro cortesano con importantes avances técnicos en la tramoya, pero es en el Barroco cuando se da una verdadera eclosión en la dimensión espectacular de los festejos y en la propia dramaturgia. Es de tal envergadura la profusión de textos que podemos afirmar que lo escrito en el teatro español del Siglo de Oro…
Logos indicating environmental sustainability in wine production: An exploratory study on how do Burgundy wine consumers perceive them
2014
Corrigendum to “Logos indicating environmental sustainability in wine production: An exploratory study on how do Burgundy wine consumers perceive them”Food Research International, Volume 66, December 2014, Page 515; Logos on environmental sustainability could consist of an effective strategy to provide consumers with accurate, understandable and trustworthy information to encourage them to buy environmentally sustainable wines. However, the large number of different logos indicating environmental sustainability available in the market raises the question of whether their associated messages are successfully conveyed to consumers. In this context, the aim of the present exploratory study was…
Parole a doppio taglio. Per una nuova alleanza tra retorica e filosofia
2020
The paper focuses on the ambivalence of logos and the consequences this ambivalence has on the relationship between philosophy and violence. By ambivalence of language I mean the possibility that the word can be at the same time a place of overcoming conflicts but also a place of production or escalation of the conflict itself. The thesis sustained is that philosophy cannot but take charge of this ambivalence. In order to do this, however, philosophy must finally learn to look at rhetoric no longer as a rival to be fought but as an indispensable ally. The first step is to question the topical opposition between logos and bia and to accept that there is a specifically human violence made pos…
Molecole di adesione e malattia diabetica
2010
Yo logo(s): On the icono-plastic configuration of brand symbols
2015
Among the various areas with which the vast research field of branding is concerned, brand image is recognized as a territory most pertinently analyzed with semiotic tools, since it is populated by symbols that are amenable to interpretation, such as brand logos. According to Henderson and Cote (1998), logos are graphic designs that companies uses, with or without their name, to identify themselves or their products. Semiotics, and particularly structuralist semiotics (e.g., Floch 1990,1995; Landowski 1989; Fabbri 1998; Marrone 2001, 2007), has largely abandoned the scrutiny of symbols and signs as standalone objects of analysis, in favour of the conditions of meaning that underlie brand na…
From the Blogosphere into Real Politics: The Use of ICT by the Five Star Movement
2014
Research on ICT and the public discourse often focuses on how ICT can be used to increase citizen participation in political decision-making processes. The Italian Five Star Movement (5SM) represents a novel approach to using ICT to include citizens, and a big challenge for the traditional political actors. The 5SM was initiated outside the established political systems, with the use of Internet tools as cornerstones to promote political actions based on the directly expressed will of citizens. In this paper, based on an exploratory case study approach and informed by the introduction of E-Democracy models, we investigate the role of ICT in various phases of the 5SM, from its birth through …
Criterios para gestionar una política de adquisiciones: estudio estadístico del catálogo colectivo de publicaciones seriadas de la Universitat de Val…
1996
One of the most important topics in libraries management, specially nowadays when library budgets have been blocked or shortened, is to set up a suitable acquisitions policy. This article aims, from a particular experience, to supply some information that allow to fix such an acquisitions policy. It analyses the Valencia University Serials Catalog, taking into account its growth throughout time, changes in titles distribution by the publishing country, in libraries and collections, always relating the whole collection to the current one, to conclude with a view of the collection distribution in knowledge areas, taking into account the number of students.<br><br>Uno de los temas …
Blogs ciudadanos en las elecciones españolas de 2008: asimilación de la agenda y reproducción de la lógica partidista
2012
El presente estudio se propone dilucidar las características de la blogosfera política española durante la campaña de 2008 mediante una muestra de tres reputados blogs ciudadanos y esclarecer si se produce una discusión ciudadana independiente de la agenda partidista y mediática. El análisis de contenido permitirá identificar el tipo de cobertura que estos blogs realizan sobre la campaña a través de las siguientes variables: enlaces, temas principales, protagonistas y valoraciones de los autores. Las conclusiones sugieren una significativa fragmentación de la blogosfera en espacios ideológicos, carentes de conexión entre sí y tendentes a la polarización del discurso. The present study inten…
Risks and Crises in Virtual Publicity — Can Publicity Crises Be Prevented by Public Relations in the Cyberspace?
2008
The absolute amount of Internet users is growing dramatically, and the cyberspace has become the privileged domain of counter-publicity. Weblogs have already consolidated their position as a communication channel alongside the traditional established media. Weblogs and the blogosphere also offer a new arena for corporate communication. However, the standing of the blogosphere is different compared to the traditional information exchange relationship between corporate communication and the traditional mass media. This chapter is about the new communication sphere, which implies revision of the traditional schemes of public relations and new ethical guidelines for communication.