Search results for "M3"
showing 10 items of 175 documents
Efeitos das práticas verdes na lealdade: proposta de um modelo para o segmento hoteleiro colombiano
2021
Resumen El propósito de este estudio fue analizar la incidencia de las prácticas verdes como impulsoras para generar confianza, satisfacción y lealtad en los huéspedes. Para ello, a partir de una muestra de 302 huéspedes de hoteles en Bogotá, Colombia, se estimó un modelo de ecuaciones estructurales a través de la regresión de mínimos cuadrados parciales. Los resultados obtenidos evidencian que las prácticas sostenibles contribuyen al aumento de la confianza y la satisfacción de los huéspedes, y que estas, a su vez, influyen positivamente en su lealtad hacia el hotel. Además, dichos resultados ponen de manifiesto que una comprensión más profunda del perfil de los turistas medioambientalment…
Transmedia Experience and Narrative Transportation
2016
The aim of this research is to better understand the impact of transmedia storytelling on consumers' experiences in the cultural field (e.g., at a museum or heritage site). Transmedia storytelling refers to the interaction among different forms of media leading to convergence (telling a single story across multiple platforms and forms, namely, using digital technologies). This article discusses whether this multidimensionality of platforms enables a greater appropriation of the story and improves consumers' experience with the cultural object and whether the transmedia experience can lead to a positive attitude toward transmedia platforms and the cultural object.
Attālināts automašīnu monitorings, izmantojot lietu interneta un bezservera tehnoloģijas
2020
Ikvienā modernā automašīnā notiek milzīgs daudzums ar elektroniskiem un mehāniskiem procesiem, kas vajadzīgi, lai automašīna veiktu optimālu funkcionēšanu. Daļu no iekšējiem procesiem iespējams no ārpuses novērot, izmantojot automašīnu pašdiagnostikas sistēmu (OBD). Bakalaura darba mērķis ir izveidot risinājumu attālinātai OBD datu monitorēšanai. Darba ietvaros tiek izpētīts, kas ir vajadzīgs, lai pieslēgtos OBD. Kā notiek komunikācija ar OBD. Darba gaitā izstrādāta “Flutter” mobilā lietotne, kas, izmantojot “Bluetooth” zemās enerģijas tehnoloģiju, no automašīnas pašdiagnostikas sistēmas spēj iegūt aktuālos datus. Lietotne nolasītos datus nogādā “AWS Lambda” bezservera metodei, kas rezultāt…
DYNAMIC SEMANTIC USER PROFILING FROM IMPLICIT WEB NAVIGATION DATA
2014
International audience; On the Web, pages are often dynamically generated and allow publishers to individually adapt contents to each viewer. Underlying systems must correctly understand the user's context - crucial especially in the case of online advertisement placement. The article at hand describes our proposition of a novel profiling system, adapted to the special needs of digital advertising. Based on Semantic Web Technologies, the MindMinings system relies on an ontology to enable thorough understanding of each user's context and needs. The underlying ontology structure also provides enhanced interoperability with semantically annotated knowledge resources, notably vocabularies from …
La distribution : organisation et stratégie
2020
Croissance rapide de nouvelles formes de vente, stratégies de mutualisation des ressources logistiques, phygitalisation, plateformisation, politique de réenchantement des points de vente... Autant de bouleversements du paysage économique qui font désormais de la distribution une fonction clé de la gestion des entreprises. Comprendre et expliquer à la fois sa dynamique et ses enjeux revêt, à ce titre, une importance majeure. Rédigé par trois spécialistes reconnus du sujet, l'ouvrage se fixe pour objectif d'aborder de façon pédagogique les principales dimensions de la distribution : la relation avec l'acheteur final, la gestion des interfaces entre industriels et distributeurs, et les enjeux …
Intermédiation et création de valeur dans les canaux : une revue de littérature
2012
Marketing research has devoted more and more attention to the analysis of consumer behavior. Similarly, distribution research has focused on retailing and shopper behavior. But the dynamics of industrial and consumer goods markets, impacted by globalization and the internet, reveal a major reconfiguration of intermediaries in marketing channels. This article summarizes the major theoretical foundations of channel analysis drawn from economics, sociology of organizations, and strategic planning, to identify theoretical principles that may explain the changes in the functions of channel intermediaries, and their contribution to value creation in the channel.
Deep sea tests of a prototype of the KM3NeT digital optical module
2014
SIRE(opens in a new window)|View at Publisher| Export | Download | Add to List | More... European Physical Journal C Volume 74, Issue 9, 1 September 2014, 8p Deep sea tests of a prototype of the KM3NeT digital optical module: KM3NeT Collaboration (Article) Adrián-Martínez, S.a, Ageron, M.b, Aharonian, F.c, Aiello, S.d, Albert, A.e, Ameli, F.f, Anassontzis, E.G.g, Anghinolfi, M.h, Anton, G.i, Anvar, S.j, Ardid, M.a, de Asmundis, R.k, Balasi, K.l, Band, H.m, Barbarino, G.kn, Barbarito, E.o, Barbato, F.kn, Baret, B.p, Baron, S.p, Belias, A.lq, Berbee, E.m, van den Berg, A.M.r, Berkien, A.m, Bertin, V.b, Beurthey, S.b, van Beveren, V.m, Beverini, N.st, Biagi, S.uv, Bianucci, S.t, Billault, M.b,…
A Comparative Facebook Content Analysis between Romanian and Western European Airline Carriers
2014
This research aims to investigate the different social media strategies adopted by the airline companies from two European regions. In the attempt to land more customers on their social media runway, drive more sales from social media content, increase customer satisfaction through a high response rate or increase their brand awareness, the airlines combine creativity and high-quality ideas to better promote their products and services to customers all around the globe. The paper analyses the content (number of fans, posts, number of likes, the dynamics of comments, response rate) on the Facebook pages of Tarom, Blue Air, Wizz Air, Lufthansa, Austrian Airlines, KLM International and Air Eur…
New analysis of ηπ tensor resonances measured at the COMPASS experiment
2018
We present a new amplitude analysis of the $\eta\pi$ $D$-wave in $\pi^- p\to \eta\pi^- p$ measured by COMPASS. Employing an analytical model based on the principles of the relativistic $S$-matrix, we find two resonances that can be identified with the $a_2(1320)$ and the excited $a_2^\prime(1700)$, and perform a comprehensive analysis of their pole positions. For the mass and width of the $a_2$ we find $M=(1307 \pm 1 \pm 6)$~MeV and $\Gamma=(112 \pm 1 \pm 8)$~MeV, and for the excited state $a_2^\prime$ we obtain $M=(1720 \pm 10 \pm 60)$~MeV and $\Gamma=(280\pm 10 \pm 70)$~MeV, respectively.
A M3G Talking Head for Smartphones
2011
Often customer information services or virtual support guides make use of friendly interface to facilitate human-machine interaction. Indeed, virtual guided tours or helpdesks use a talking anthropomorphic head to communicate with the user. In this paper, we present a talking head for Smart phones, PDAs and, in general, all the mobile devices able to support J2ME and MIDP protocol. The objective of this article is to illustrate how to make such an interface as portable as possible by maximizing the limited computational resources of these devices.