Search results for "MARKET"
showing 10 items of 5046 documents
Sustainable Working Life in a Swedish Twin Cohort : A Definition Paper with Sample Overview
2021
Background: A unified or consensus definition of “sustainable working life” remains lacking, although studies investigating risk factors for labour market exit are numerous. In this study, we aimed (1) to update the information and to explore a definition of “sustainable working life” via a systematic literature review and (2) to describe the working life trajectories via the prevalence of sickness absence (SA), disability pension (DP), and unemployment in a Swedish twin cohort to provide a sample overview in our Sustainable Working Life-project. Methods: A systematic literature review was conducted to explore the studies with the search phrase “sustainable working life” in PubMed, PsycInfo…
Exploring dark creativity: the role of power in an unethical marketing task
2020
Creativity is seen as a significant driver for successful marketing activities. However, little attention is paid to its shady side and little research on the prerequisites for unethical behaviour of marketing experts and executives is on hand. In our experimental study, we examine the mutual influence of power, honesty-humility, and benevolent creativity as predictors for ‘dark creativity’ (the use of creative ideas for malevolent actions). Participants (N = 387) were randomly assigned to a high vs. low power condition (role of marketing director vs. marketing intern). Dark creativity was correlated to benevolent creativity, power motive, and honesty-humility, but did not depend on the pow…
Taitoluistelu mahdollisena sponsoroinnin kohteena
2016
Salmijärvi, S. 2016. Taitoluistelu mahdollisena sponsoroinnin kohteena. Liikuntakasvatuksen laitos, Jyväskylän yliopisto, liikunnan yhteiskuntatieteiden pro gradu -tutkielma, 115 s., 1 liite. Tutkielmassa tarkasteltiin urheilun sponsorointia yhden lajin, taitoluistelun, näkökulmasta. Tutkielmassa selvitettiin, millainen mahdollinen sponsoroinnin kohde taitoluistelu on ja miksi. Tavoitteena oli tuottaa urheilusponsorointiin liittyvää tieteellistä tietoa uudenlaisesta näkökulmasta ja tarjota samalla Suomen Taitoluisteluliitto ry:lle hyödyllinen katsaus taitoluistelun tilanteeseen. Tutkielmassa perehdyttiin aiempaan kirjallisuuteen niin sponsoroinnin kuin taitoluistelunkin osalta sekä selvitet…
Aceptación del pago móvil en España: análisis de la conveniencia y la usabilidad en el contexto de una batalla generacional
2017
Entender la aceptación y el uso de una nueva tecnología constituye una de las corrientes más maduras y fructíferas de investigación dentro de los sistemas de información. Contar con un modelo que maximice el poder explicativo sin perder de vista el contexto de utilización y las características de los usuarios, se ha transformado en un imperativo. El propósito central de la investigación propuesta consiste en presentar y contrastar un modelo holístico de síntesis de aceptación voluntaria de una tecnología, por parte de un consumidor individual. Este modelo integrará distintas perspectivas, aplicadas a la adopción del servicio de pago móvil. Asimismo, se analizará el impacto de la brecha gene…
Do Online Travel Communities Matter? A Literature Review
2017
The emergence of social media has migrated consumers from peripheral stakeholders to strategic partners whose inputs are critical for successful product and service innovation. Online communities provide a platform for aggregation of consumers from diverse backgrounds; online travel communities (OTCs) have recently attracted growing interest in the information systems and tourism literature because their unofficial boundary spanning role influences consumer interest in destinations. Importantly, this literature remains largely fragmented because of conflicting findings. The present study seeks to integrate prior OTC research in order to understand the motivations and consequences (negative …
Uzņēmuma tēla ietekme uz zīmola popularitāti, pamatojoties uz "Nike Inc." kompānijas piemēru.
2015
Šī diplomdarba tēmas aktualitāti nosaka tas, ka pētījumi un praktiskā pieredze parāda, ka mūsdienās veiksmīgai kompānijai ir jābūt zīmola stratēģijai, kas ir virzīta uz patērētāja uzticības veidošanu. Tā kā zīmola „vērtību” nosaka patērētāja gatavība iegādāties preci par daudz augstāku cenu, ja tirgū ir citu prečzīmju analoģiskās preces. Šī diplomdarba mērķis ir uzņēmuma tēla ietekmes uz zīmola popularitāti būtības atklāšana, izanalizējot teoriju. Kā arī izpētīt kompānijas "Nike Inc." zīmola un tēla izveidi un tā lomu uzņēmuma darbībā. Izpētīt kompānijas "Nike Inc." tēlu patērētāju apziņā. Diplomdarbs sastāv no teorētiskās literatūras apkopojuma par zīmola un tēla teorētiskiem aspektiem, no…
From Analysis to Formulation of Strategies for Farm Advisory Services (Case Study: Valencia – Spain). an Application through Swot and Qspm Matrix
2019
Abstract European agriculture should meet new increasing internal and contextual challenges. For example, the reform of the Common Agricultural Policy in 2003 introduced the cross-compliance, among other novelties, as compulsory for farmers. To better meet this and other requirements, Member States had to set up the so-called Farm Advisory System, operational across the European Union in 2007. From a sample of actors involved in the provision of farm advisory services in the region of Valencia (Spain), the present study aimed to identify the most appropriate strategies to implement such services. SWOT method has been applied to examine the internal and external environment. Based on this di…
Décision, expérience et valeur de consommation : esquisse d'un nouveau cadre théorique pour l'analyse du comportement du consommateur
2008
International Assessment Surveys of Educational Achievement in Developing Countries : Why Education Economists Should Care
2015
International audience; This paper reviews the most known international assessment studies that are conducted in the context of poor countries and highlights the lack of empirical evidence on the degree to which the contents of the tests really match countries' curricula. To illustrate, the paper evaluates the sensitivity of an international testing instrument by comparing the responses of students in two consecutive grades on the same battery of tests. Using propensity score matching to control for student and teacher characteristics, the results show that the tests are not grade sensitive, which raises the question of the validity of many empirical works that are based on similar instrume…
La atmósfera del punto de venta y el valor de marca. Propuesta de un modelo extendido en la gran distribución colombiana
2021
El valor de marca es reconocido en el ámbito académico y empresarial como una variable clave para la organización, desde una perspectiva del consumidor el valor de marca mejora la eficiencia de los esfuerzos de marketing y la gestión de marca aportando valor a los consumidores. Esta Tesis Doctoral tiene como objetivo identificar cómo la atmósfera del punto de venta, en tanto que elemento de la comunicación de marketing, puede impulsar el valor de marca en el entorno minorista, reconociendo en dicho valor una doble perspectiva de análisis: valor de marca de la tienda vs. valor de marca patrocinada o de la marca del distribuidor; además, identifica los efectos del valor de marca en el valor p…