Search results for "MARKET"
showing 10 items of 5046 documents
Internationalization, networks and industry related factors : the case of Finnish digital game industry
2016
Tässä työssä tutkittiin pienten ja keskisuurten (PK) yritysten kansainvälistymistä, myyntiä ja verkostoja pienen ja avoimen talouden kontekstissa. Tutkimusaukko perustui tarpeeseen tutkia miten PK -yritykset ja International New Venture (INV) -yritykset kansainvälistyvät, miten verkostoja käytetään tässä prosessissa ja miten toimialan erityispiirteet vaikuttavat käyttäytymiseen. Teoreettinen viitekehys muodostui stage -malleista (Uppsala -malli), INV -teoriasta ja kansainvälistymisen verkostomallista yhdistettynä taloudellisesti kasvavan ja menestyvän digitaalisen pelialan kontekstiin. Tämän kvalitatiivisen tapaustutkimuksen empiirinen data koostui kymmenestä (10) suomalaisten peliyritysten…
Understanding and measuring social entrepreneurship
2017
This thesis aims to understand the phenomenon of social entrepreneurship and measure its component dimensions. In particular, the thesis addresses two research gaps in the social entrepreneurship research. The first gap addressed is the resource mobilization during marketing strategy development of a social enterprise in its start-up stage. Social entrepreneurship is a diverse concept constituting various organizational form and activities. Hence, the second research gap that this research study addresses is the issue of measurement of social entrepreneurship construct. The thesis consists of an introductory essay and five research articles. The first two articles in this compilation addres…
Le vetrine, dispositivo semiotico
2011
Teorie semiotiche sulle vetrine come confine tra città e punto vendita.
Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals
2015
This study examines the utilization of ecommerce and marketing partnerships as part of born global internationalization strategies. The study will combine the existing literature of born global internationalization, export marketing strategies and ecommerce as part of internationalization to form an understanding on how two Finnish health and welfare sector born globals internationalize, and how ecommerce drivers affect their internationalization. Because of the explorative nature of the study, the research was conducted as a case study. The main theoretical background consists of ecommerce and export marketing strategy research (Bell & Loane, 2010; Gregory et al., 2007; Karavdic & Gregory,…
Meme marketing: How marketers can drive better engagement using viral memes?
2022
Scholars and industry stakeholders have exhibited an interest in identifying the underlying dimensions of viral memes. However, the recipe for creating a viral meme remains obscure. This study makes a phenomenological contribution by examining viral memes, exploring the antecedents (i.e., content-related factors, customer-related factors, and media-related factors), consequences, and moderating factors using a mixed-method approach. The study presents a holistic framework for creating viral memes based on the perceptions of customers and industry stakeholders. Four quantitative studies (i.e., a lab experiment, an online quasi-experiment, an event study, and a brand recall study) validate th…
El alojamiento colaborativo: Viviendas de uso turístico y plataformas virtuales
2016
La llamada economía colaborativa, fenómeno innovador de alcance global y transversal, supone la apuesta por una alternativa a las prácticas hasta ahora conocidas en nuestra sociedad de consumo. Esta idea de la economía colaborativa ha tenido una gran repercusión más allá de su incidencia en los mercados de servicios y bienes, afectando de forma directa al sector del alojamiento turístico. De hecho, se han generalizado de forma extraordinaria diferentes alternativas al alojamiento vacacional más tradicional, mediante plataformas virtuales que ofrecen viviendas privadas para su uso turístico a precios competitivos y prometen experiencias más cercanas a la convivencia vecinal que turística. An…
Rethinking the Role of Volunteering in the Labor Market Inclusion of Migrants
2023
In this article, we critically investigate the role that volunteering can have in the labor market inclusion of migrants. We consider how volunteering can both enhance and hinder inclusion through a comparison of two different contexts: Finland and the United Kingdom, where both welfare state and migration regimes are differently shaped. We also question whether volunteering to gain work experience can be defined as “volunteering” or whether it corresponds more with a definition of unpaid labor. Our research is based on 104 interviews with migrants (including refugees and asylum seekers) from various nationalities. We find that volunteering is used in both countries as a way to gain work e…
Sysmä Community Currency: An Analysis of its Success from the Perspectives of Purposes, Stakeholders and Promotion
2019
Artikkeli on tapaustutkimus paikallisrahajärjestelmästä, jota kokeiltiin äskettäin maalaisympäristössä Sysmän kunnassa. Paikallisraha on yksi innovaatiivisista aloitteista, joita kunta on tehnyt tällä vuosituhannella torjuakseen jo 1960-luvulta alkaen käynnissä ollutta väestökatoa. Tässä artikkelissa tutkitaan paikallisrahan käynnistysvaihetta siihen sisältyneiden ristiriitojen näkökulmasta. Artikkelissa todetaan, että järjestelmä kärsi epäselvästä tavoitteenasettelusta, ja että eri osallisilla oli tavoittesta vaihtelevia ja ristiriitaisia käsityksiä. Paikallisrahan sosiaalista hyväksyntää heikensivät päätös rajoittaa rahaa vastaanottavien yritysten joukko kunnassa kirjoilla oleviin yrityks…
Prescription opioid use and employment : A nationwide Finnish register study
2021
Background: The secular decline in labor market participation and the concurrent increase in opioid use in many developed countries have sparked a policy debate on the possible connection between these two trends. We examined whether the use of prescription opioids was connected to labor market outcomes relating to participation, employment and unemployment among the Finnish population. Methods: The working-age population (aged 19–64 years) living in Finland during the period 1995–2016 was used in the analyses (consisting of 67 903 701 person-year observations). Lagged values of prescription opioid use per capita were used as the exposure. Instrumental variables (IV) estimation method was u…
The impact of consumer local engagement on local store patronage and customer satisfaction
2017
This paper examines the drivers of local grocery retail patronage. Drawing on institutional and social network theory literature, we develop a framework to investigate how consumers’ personal values and engagement with local communities affect their satisfaction and local store patronage. We test our model with survey data on 1504 Finnish consumers. Our results show that the relationship between customer local engagement and local retail patronage is indirect rather than direct, and it is mediated by the vitality of local services, social interaction, and consumer satisfaction.