Search results for "MARKET"
showing 10 items of 5046 documents
Changing content and form: corporate training in Finnish retailing, 1900–1975
2018
In this paper, I study the history of corporate training in the Finnish retail industry from the beginning to the last quarter of the 20th century. In this effort, I search for answers to questions...
Experiencing ethical retail ideology in the servicescape
2020
Studies of the ideological underpinnings of retail stores have improved our understanding of consumers’ retail experiences in brand and national ideology contexts. In retailing, ideology is manifested in retail spatial settings through tangible and intangible cues in servicescapes. This study expands our knowledge on ethical retail ideology by exploring how servicescapes convey cues that shape consumption experiences and foster ethical consumption. Data from an ethnographic study highlight how consumption experiences in physical retail spaces embedding a particular ethical ideology can be thematised as aesthetics, nostalgia and care. We show that the material and discursive aspects in servi…
The role of social capital in digitalised retail servicescape
2021
This chapter examines how digitalisation has altered the way consumers experience the social interaction and service environment while shopping in retail stores. In this, we draw on the concept of servicescape, which comprises both tangible and intangible features which make up the service experience. Recognising the three realms of servicescape (physical, digital and social), we explore the role of social capital in determining the customer experience in digitalised retail servicescape. We demonstrate that social capital has two specific roles. Firstly, it is an integral part of the customer experience and thus contributes to the service experience. Secondly, social capital is created in t…
Examining Consumers’ Usage Intention of Contactless Payment Systems
2019
Purpose The purpose of this paper is to develop and test a conceptual model that combines the modified Unified Theory of Acceptance and Use of Technology (UTAUT2) with a consumer brand engagement (CBE) model to predict consumers’ usage intentions toward contactless payment systems in a developed country. Design/methodology/approach The authors cooperated with a contactless payment service provider in Finland and reached out to 22,000 customers, resulting in 1,165 usable responses. The collected data were analyzed using structural equation modeling. Findings The study shows that the UTAUT2 and the CBE model together explain approximately 70 percent of the variance in usage intention. Of the…
The impact of store atmospherics and store layout on customer behavior in a hardware store retail setting : case: do-it-yourself store
2015
Comprehensive apprehension of retail establishment’s atmosphere’s effects on its cus-tomers’ overall perceptions of the store and thus purchasing behavior is an essential goal for any retailer, yet the previous marketing literature has converged on understanding the shopping environments of mostly malls, grocery stores, furniture stores and clothing stores. A window was left open for construing a wholly different shopping environment; DIY (do-it-yourself)/ hardware/ home improvement store. Shopping environment studies rely largely on environmental psychology theories in their attempts of deciphering the effects of environment on individuals. This study is fundamentally similar in nature, by…
Telekomunikācijas uzņēmuma Bite Latvija vērtību komunikācija ārējā vidē
2020
Bakalaura darba “Telekomunikācijas uzņēmuma Bite Latvija vērtību komunikācijā ārējā vidē” mērķis ir noskaidrot un identificēt “Bites Latvija” vērtību ārējās komunikācijas formas un veidus, kā arī metodes, kā “Bite Latvija” komunicē ārējā vidē, lai nodotu savas vērtības līdz patērētajiem un sabiedrībai. Bakalaura darbs sastāv no trīs daļām. Pirmā daļa balstās uz teorijas. Darba teorētiskās daļas saturu veido informācija no akadēmiskās literatūras par tādām tēmām kā korporatīva komunikācija, vērtību komunikācija un integrētā mārketinga komunikācija. Otrajā daļā aprakstītas metodes, kas tiks izmantotas darba tapšanas procesā. Pētījuma izstrādes ietvaros ir veikta daļēji strukturēta intervija a…
A Comparative Eye Tracking Study of Usability—Towards Sustainable Web Design
2021
Websites are one of the most frequently used communication environments, and creating sustainable web designs should be an objective for all companies. Ensuring high usability is proving to be one of the main contributors to sustainable web design, reducing usage time, eliminating frustration and increasing satisfaction and retention. The present paper studies the usability of different website landing pages, seeking to identify the elements, structures and designs that increase usability. The study analyzed the behavior of 22 participants during their interaction with five different landing pages while they performed three tasks on the webpage and freely viewed each page for one minute. Th…
THÓI QUEN NGƯỜI TIÊU DÙNG VIỆT NAM VÀ VAI TRÒ CỦA THỰC PHẨM TƯƠI
2020
This paper presents findings of a consumer survey carried out in Vietnam. the survey has been implemeted in two steps : qualitative and quantitative. The main profile of respondants are women, urban consumers, age from 24 - 39, office workers. The results provide an overall view on the criteria of choice in food buying decision. Concretely, sensorial factors like observing, touching, smelling play a very important role in food choice, more than trust on the vendor or certifcation of a third party like the Government. the consumer appreciates fresh food, assimilating to nutritional value, health and quality of the meal. However, there seems to be a generational difference between two generat…
Essential oil crops for sustainable agriculture - A review
2009
Multifunctionality and diversification of farming systems, integration of agricultural practices both inter se and with the non-agricultural productive systems operating on the territory, biodiversity safeguards, and reduction in off-farm inputs, are key factors for all modern development strategies in agricultural areas. Such issues are valid worldwide, but are especially true in areas in which the cultivation of the more widespread and “classical” crops is constrained by factors of varying degree and importance. In Mediterranean areas, where many environmental and economic factors often reduce rural areas to marginal conditions, the search for new crop opportunities has become one of the …
Economic and structural aspects of vitiviniculture in Sicily
2008
World wine market is among the most dynamic in the agro-food sector and in the last few years it has undergone deep changes concerning production, consumption and trade. The growing presence of new wine-producing countries and the reform of the vitivinicultural Common Market Organization (CMO) have strongly contributed to the changes occurred in this sector. Accounting for 49% of world wine supply, Italy, France and Spain are the three main wine producers in the world. Italian situation is characterised by few wine-producing regions which altogether represent the major part of cultivated areas and wine production. In this scenario Sicily, according to 2004 ISTAT data, is the Italian region …