Search results for "MCD"
showing 8 items of 58 documents
Mieli, maailma ja referenssi : John McDowellin mielenfilosofian ja semantiikan kriittinen tarkastelu ja ontologinen täydennys
2008
Petteri Niemi tarkastelee väitöskirjassaan referenssiä eli sitä, miten mieli ja kieli viittaavat maailmaan. Arkisessa kielenkäytössämme viittaamme maailmaan sujuvasti, mutta realistisen referenssin teorian rakentaminen on osoittautunut vaikeaksi tehtäväksi filosofialle.Niemen lähtökohta on, että inhimillinen tietoisuus ja kieli todella tavoittavat maailman ulkopuolellaan. Käsitteet, jotka jäsentävät inhimillisiä mielentiloja ja kielellisiä ilmauksia eivät ole vain sosiaalisia rakennelmia, joiden takainen maailma jäisi meille tuntemattomaksi. Päinvastoin, käsitteet toimivat ikkunoina maailmaan ja maailmasta on mahdollista saavuttaa objektiivista tietoa.Niemen keskeinen väite on, että inhimil…
Strategie spaziali e guerre di segni: brand della ristorazione non convenzionale
2021
Nell’ambito della ristorazione non convenzionale – da metà Novecento a oggi, e chissà per quanto ancora – è in atto una guerra di segni che mette in campo differenti concezioni dello spazio. A scorrere, e ricostruire testualmente, i principali marchi del food (fast, slow e derivati) si percepisce come questo tenace conflitto tenga in costante connessione – al modo del principio hjelmsleviano d’espansione/condensazione del discorso – i logo aziendali con l’architettura dei locali, dove i primi alludono ai secondi e, viceversa, i secondi danno fisicamente riscontro alla topologia che i primi incessantemente mettono in opera. Se, come sappiamo, l’uomo è ciò che mangia, lo è perché pasteggia se…
Veiksmīgas ārzemju un Latvijas franšīzes piemērs un analīze
2015
Šī diplomdarba tēmas aktualitātes pamatojums ir tāds, ka pastāv vairāki faktori, kas kavē starptautiskā biznesa attīstību. Lai atrisinātu šo problēmu, ir vajadzīgi jauni ekonomiskie mehānismi, viens no kuriem ir franšīze, kas ļauj palielināt rentabilitāti. Diplomdarba mērķis ir noskaidrot franšīzes attīstības iespējas, apskatīt franšīzes ietekmējošus faktorus, kā arī analizēt franšīzes izdevigumu Latvijā uz veiksmīgas ārzemju un Latvijas franšīzes piemēra. Diplomdarbs sastāv no 3 daļām. Pirmajā ir izpētīti franšīzes teorētiskie aspekti un franšīzes kā starptautiskā biznesa iespējas, otrajā ir apskatīti franšīzes ietekmējošie faktori un trešajā tiek izanalizēti veiksmīgas ārzemju un Latvijas…
Correlation of cognition and FDG-PET findings in early multiple sclerosis
2007
Introduction: Patients with multiple sclerosis (MS), disease history of 11.5 years, an expanded disability status scale (EDSS) up to 6.0 and an involvement of verbal and/or spatial and long-term memory showed a bilateral reduction of glucose metabolism in the cingulate gyrus, thalamus, associative occipital cortex and cerebellum. To our knowledge no similar studies in early stages of MS are reported. Therefore we stressed the question of possible correlation of quality of life, objective cognitive impairment and FDG-PET findings in newly diagnosed definite MS according to McDonald criteria. Methods: In 11 patients (f=4, m=7, mean age: 35 years (CI 25–42), IQ 112 (CI 97–118)) with newly diag…
Why Use Interactive Multi-Objective Optimization in Chemical Process Design?
2008
Problems in chemical engineering, like most real-world optimization problems, typically, have several conflicting performance criteria or objectives and they often are computationally demanding, which sets special requirements on the optimization methods used. In this chapter, we point out some shortcomings of some widely used basic methods of multi-objective optimization. As an alternative, we suggest using interactive approaches where the role of a decision maker or a designer is emphasized. Interactive multi-objective optimization has been shown to suit well for chemical process design problems because it takes the preferences of the decision maker into account in an iterative manner tha…
Understanding McDonald's Among the "World’s Most Ethical Companies"
2008
The animal welfare policies and related public communication initiatives of McDonald’s corporation are examined in the context of the organization being named as one of the world’s most ethical organizations. The result is a framework for understanding how McDonald’s and similar organizations could warrant the status of a most ethical company. Specifically, the narrative strength of the company’s articulation of an animal welfare policy and its ongoing promotion as a legitimizing strategy illustrate how McDonald’s might address the social and ethical issues it encounters through its operations and how its stakeholding publics are likely to respond. By maintaining narrative strength in commu…