Search results for "MU501"
showing 4 items of 34 documents
Unveiling the black box : Allocate the Missing Revenues in Music Streaming
2017
Master's thesis Music Management MU501 - University of Agder 2017 Listening to music has never been easier. Now, everything is just a fingertip away. From mainstream hits to niche productions, all we need to do is log on to a music streaming service like Spotify. Even better, we do not need to pay a single penny! If we want more access and options, we can pay for premium service with a monthly subscription fee as low as 99 Norwegian crowns or USD $9.99, depending on where you are located. This new music consumption method has become so popular that it has turned the tide of the long recession in the music industry, and now “accounts for 50% of total recorded music revenues” (IFPI, 2017, p. …
INVESTIGATING MARKET POTENTIAL FOR STREAMING SUBSCRIPTION MODEL IN EMERGING ECONOMIES : A CASE OF NIGERIA
2018
Master's thesis Music management MU501 - University of Agder 2018 Building on two marketing theories: the product and marketing concept, this study conceptualizes how music sampling, consumers’ income and attitude affect streaming subscription in Nigeria. The aim is to test whether efficient market for streaming subscription could be developed in emerging economies and contribute to growth in the world digital music markets. The study used a binomial logistic regression to analyse 230 observations obtained from a survey data to estimate a conceptual framework. Results show that music sampling positively affect streaming subscription. Conversely, consumers’ income and attitude are both not s…
Streaming Legitimacy : Consumer Perceptions of Streaming Distribution Models
2016
Master's thesis Music management MU501 - University of Agder 2016 This project, Streaming Legitimacy, is a master thesis conducted by two Music Management students from the University of Agder. The background for this thesis is rooted in the current debates surrounding fair distribution of revenues in the music streaming industry. Some of the focus in this debate concerns the revenue distribution models of the streaming services. The focus has previously been on the different models effect on the distribution of revenues to the rights holders. For us, the lack of focus on the consumers’ perception on this matter has led us to the following research questions: How will consumers perceive a u…
Controlling attention and visibility in the record industries
2016
Master's thesis in music management MU501 - University of Agder 2016 The background for the thesis in hand is the changed environment of the record industries due to digitalization. Various democratizing and decentralizing expectations on digitalization exist in the academics. Research have been conducted towards the changed structures of the record industries, leaving an image of a decentralized supply chain. This opens possibilities for independent labels and artists to circumvent the traditional intermediaries. Contrasting, the record industries' market shares have not changed significantly in the past decades. It is questionable if the digitalization has led to democratizing and decentr…