Search results for "Marke"
showing 10 items of 8875 documents
Negative emotional consequences of labour market activation policies for long-term unemployed young adults in Finland
2021
PurposeThis article deals with the negative emotional consequences of active labour market policies (ALMPs) for long-term unemployed young adults in Finland. Although such policies may have positive effects, an exploration of their negative impacts reveals their problematic side effects. We explore various aspects of ALMP interventions that prevent individuals from gaining such positive outcomes and thus reduce their motivation to invest in the policies.Design/methodology/approachDrawing on the affect theory of social exchange, we understand that individuals seek positive rewards from social interactions. Our data is taken from life course interviews with unemployed people aged 20–31 in cen…
Sustainable Working Life in a Swedish Twin Cohort : A Definition Paper with Sample Overview
2021
Background: A unified or consensus definition of “sustainable working life” remains lacking, although studies investigating risk factors for labour market exit are numerous. In this study, we aimed (1) to update the information and to explore a definition of “sustainable working life” via a systematic literature review and (2) to describe the working life trajectories via the prevalence of sickness absence (SA), disability pension (DP), and unemployment in a Swedish twin cohort to provide a sample overview in our Sustainable Working Life-project. Methods: A systematic literature review was conducted to explore the studies with the search phrase “sustainable working life” in PubMed, PsycInfo…
Exploring dark creativity: the role of power in an unethical marketing task
2020
Creativity is seen as a significant driver for successful marketing activities. However, little attention is paid to its shady side and little research on the prerequisites for unethical behaviour of marketing experts and executives is on hand. In our experimental study, we examine the mutual influence of power, honesty-humility, and benevolent creativity as predictors for ‘dark creativity’ (the use of creative ideas for malevolent actions). Participants (N = 387) were randomly assigned to a high vs. low power condition (role of marketing director vs. marketing intern). Dark creativity was correlated to benevolent creativity, power motive, and honesty-humility, but did not depend on the pow…
Taitoluistelu mahdollisena sponsoroinnin kohteena
2016
Salmijärvi, S. 2016. Taitoluistelu mahdollisena sponsoroinnin kohteena. Liikuntakasvatuksen laitos, Jyväskylän yliopisto, liikunnan yhteiskuntatieteiden pro gradu -tutkielma, 115 s., 1 liite. Tutkielmassa tarkasteltiin urheilun sponsorointia yhden lajin, taitoluistelun, näkökulmasta. Tutkielmassa selvitettiin, millainen mahdollinen sponsoroinnin kohde taitoluistelu on ja miksi. Tavoitteena oli tuottaa urheilusponsorointiin liittyvää tieteellistä tietoa uudenlaisesta näkökulmasta ja tarjota samalla Suomen Taitoluisteluliitto ry:lle hyödyllinen katsaus taitoluistelun tilanteeseen. Tutkielmassa perehdyttiin aiempaan kirjallisuuteen niin sponsoroinnin kuin taitoluistelunkin osalta sekä selvitet…
Aceptación del pago móvil en España: análisis de la conveniencia y la usabilidad en el contexto de una batalla generacional
2017
Entender la aceptación y el uso de una nueva tecnología constituye una de las corrientes más maduras y fructíferas de investigación dentro de los sistemas de información. Contar con un modelo que maximice el poder explicativo sin perder de vista el contexto de utilización y las características de los usuarios, se ha transformado en un imperativo. El propósito central de la investigación propuesta consiste en presentar y contrastar un modelo holístico de síntesis de aceptación voluntaria de una tecnología, por parte de un consumidor individual. Este modelo integrará distintas perspectivas, aplicadas a la adopción del servicio de pago móvil. Asimismo, se analizará el impacto de la brecha gene…
Do Online Travel Communities Matter? A Literature Review
2017
The emergence of social media has migrated consumers from peripheral stakeholders to strategic partners whose inputs are critical for successful product and service innovation. Online communities provide a platform for aggregation of consumers from diverse backgrounds; online travel communities (OTCs) have recently attracted growing interest in the information systems and tourism literature because their unofficial boundary spanning role influences consumer interest in destinations. Importantly, this literature remains largely fragmented because of conflicting findings. The present study seeks to integrate prior OTC research in order to understand the motivations and consequences (negative …
Uzņēmuma tēla ietekme uz zīmola popularitāti, pamatojoties uz "Nike Inc." kompānijas piemēru.
2015
Šī diplomdarba tēmas aktualitāti nosaka tas, ka pētījumi un praktiskā pieredze parāda, ka mūsdienās veiksmīgai kompānijai ir jābūt zīmola stratēģijai, kas ir virzīta uz patērētāja uzticības veidošanu. Tā kā zīmola „vērtību” nosaka patērētāja gatavība iegādāties preci par daudz augstāku cenu, ja tirgū ir citu prečzīmju analoģiskās preces. Šī diplomdarba mērķis ir uzņēmuma tēla ietekmes uz zīmola popularitāti būtības atklāšana, izanalizējot teoriju. Kā arī izpētīt kompānijas "Nike Inc." zīmola un tēla izveidi un tā lomu uzņēmuma darbībā. Izpētīt kompānijas "Nike Inc." tēlu patērētāju apziņā. Diplomdarbs sastāv no teorētiskās literatūras apkopojuma par zīmola un tēla teorētiskiem aspektiem, no…
Could PD-1/PDL1 immune checkpoints be linked to HLA signature?
2019
The outstanding clinical expansion of monoclonal antibodies (mAbs) to programmed cell death receptor-1 (PD-1) (nivolumab and pembrolizumab) and PD-1 ligand-1 (PDL-1) (atezolizumab, avelumab and durvalumab) has received an increasing level of interest regarding immunotherapy and multidrug combinations, for the treatment of a number of common human malignancies. Some patients treated with these agents receive remarkable benefits in term of quality of life, progression-free (PFS) and overall survival (OS). However, a significant percentage of these patients experience immune-related adverse events (irAEs), while others present with an ultra-rapid disease progression, defined as hyperprogressio…
Physical Performance During the Menopausal Transition and the Role of Physical Activity
2020
Abstract Background To examine longitudinal changes in physical performance during the menopausal transition and the role of physical activity (PA) in these changes. Methods Based on follicle-stimulating hormone levels and bleeding diaries, women (47–55 years) were classified as early (n = 89) and late perimenopausal (n = 143) and followed prospectively until postmenopausal status, with mean duration of 17.5 and 13.8 months, respectively. Physical performance was measured by handgrip force, knee extension torque, vertical jumping height, maximal walking speed, and 6-minute walking distance. Physical activity was self-reported and categorized as inactive, low, medium, and high. Longitudinal …
From Analysis to Formulation of Strategies for Farm Advisory Services (Case Study: Valencia – Spain). an Application through Swot and Qspm Matrix
2019
Abstract European agriculture should meet new increasing internal and contextual challenges. For example, the reform of the Common Agricultural Policy in 2003 introduced the cross-compliance, among other novelties, as compulsory for farmers. To better meet this and other requirements, Member States had to set up the so-called Farm Advisory System, operational across the European Union in 2007. From a sample of actors involved in the provision of farm advisory services in the region of Valencia (Spain), the present study aimed to identify the most appropriate strategies to implement such services. SWOT method has been applied to examine the internal and external environment. Based on this di…