Search results for "Marke"
showing 10 items of 8875 documents
The impact of store atmospherics and store layout on customer behavior in a hardware store retail setting : case: do-it-yourself store
2015
Comprehensive apprehension of retail establishment’s atmosphere’s effects on its cus-tomers’ overall perceptions of the store and thus purchasing behavior is an essential goal for any retailer, yet the previous marketing literature has converged on understanding the shopping environments of mostly malls, grocery stores, furniture stores and clothing stores. A window was left open for construing a wholly different shopping environment; DIY (do-it-yourself)/ hardware/ home improvement store. Shopping environment studies rely largely on environmental psychology theories in their attempts of deciphering the effects of environment on individuals. This study is fundamentally similar in nature, by…
Telekomunikācijas uzņēmuma Bite Latvija vērtību komunikācija ārējā vidē
2020
Bakalaura darba “Telekomunikācijas uzņēmuma Bite Latvija vērtību komunikācijā ārējā vidē” mērķis ir noskaidrot un identificēt “Bites Latvija” vērtību ārējās komunikācijas formas un veidus, kā arī metodes, kā “Bite Latvija” komunicē ārējā vidē, lai nodotu savas vērtības līdz patērētajiem un sabiedrībai. Bakalaura darbs sastāv no trīs daļām. Pirmā daļa balstās uz teorijas. Darba teorētiskās daļas saturu veido informācija no akadēmiskās literatūras par tādām tēmām kā korporatīva komunikācija, vērtību komunikācija un integrētā mārketinga komunikācija. Otrajā daļā aprakstītas metodes, kas tiks izmantotas darba tapšanas procesā. Pētījuma izstrādes ietvaros ir veikta daļēji strukturēta intervija a…
A Comparative Eye Tracking Study of Usability—Towards Sustainable Web Design
2021
Websites are one of the most frequently used communication environments, and creating sustainable web designs should be an objective for all companies. Ensuring high usability is proving to be one of the main contributors to sustainable web design, reducing usage time, eliminating frustration and increasing satisfaction and retention. The present paper studies the usability of different website landing pages, seeking to identify the elements, structures and designs that increase usability. The study analyzed the behavior of 22 participants during their interaction with five different landing pages while they performed three tasks on the webpage and freely viewed each page for one minute. Th…
THÓI QUEN NGƯỜI TIÊU DÙNG VIỆT NAM VÀ VAI TRÒ CỦA THỰC PHẨM TƯƠI
2020
This paper presents findings of a consumer survey carried out in Vietnam. the survey has been implemeted in two steps : qualitative and quantitative. The main profile of respondants are women, urban consumers, age from 24 - 39, office workers. The results provide an overall view on the criteria of choice in food buying decision. Concretely, sensorial factors like observing, touching, smelling play a very important role in food choice, more than trust on the vendor or certifcation of a third party like the Government. the consumer appreciates fresh food, assimilating to nutritional value, health and quality of the meal. However, there seems to be a generational difference between two generat…
Essential oil crops for sustainable agriculture - A review
2009
Multifunctionality and diversification of farming systems, integration of agricultural practices both inter se and with the non-agricultural productive systems operating on the territory, biodiversity safeguards, and reduction in off-farm inputs, are key factors for all modern development strategies in agricultural areas. Such issues are valid worldwide, but are especially true in areas in which the cultivation of the more widespread and “classical” crops is constrained by factors of varying degree and importance. In Mediterranean areas, where many environmental and economic factors often reduce rural areas to marginal conditions, the search for new crop opportunities has become one of the …
Accumulation and effects of Cd, Pb and Zn in blackbirds (Turdus merula) along a heavy metal pollution gradient.
2009
Economic and structural aspects of vitiviniculture in Sicily
2008
World wine market is among the most dynamic in the agro-food sector and in the last few years it has undergone deep changes concerning production, consumption and trade. The growing presence of new wine-producing countries and the reform of the vitivinicultural Common Market Organization (CMO) have strongly contributed to the changes occurred in this sector. Accounting for 49% of world wine supply, Italy, France and Spain are the three main wine producers in the world. Italian situation is characterised by few wine-producing regions which altogether represent the major part of cultivated areas and wine production. In this scenario Sicily, according to 2004 ISTAT data, is the Italian region …
Social Media Monitoring in the industrial Business to Business Sector
2012
The objective of this paper is to provide new knowledge of social media monitoring (SMM) in the B2B sector. Specifically, we study the quantity of electronic word-of-mouth (eWOM) found on social media sites concerning B2B companies, as well how B2B companies view the nature and importance of eWOM. This case study research combines eight qualitative theme interviews executed in the autumn 2011 with a quantitative web data based on 3849 social media mentions collected with a social media monitoring (SMM) software rom the 25 August till 25 October 2011. Thus, the research contributes to marketing research both methodologically and theoretically. The results of this paper suggest that B2B compa…
Los paisajes de la globalización, la elección de la ciudad-expo 2008. ¿Qué pasa con la gobernanza urbana frente a las estrategias económicas y espaci…
2005
Am 16. Dezember 2004 wählte das Bureau international des expositions (B.I.E.) Spanien und seine Kandidatenstadt, die Metropole Saragossa, als Organisationsland für die nächste internationale Ausstellung „International Exhibition of Zaragoza Spain 2008: Water and Sustainable Development“. Wir analysieren zunächst die Entwicklung "der Wege" der Kandidaturen zur Wahl der Gastgeberstadt der Internationalen Ausstellung 2008, dann greifen wir in einem zweiten Mal den gesamten Vorgang der Ausarbeitung, Begründung und Durchführung der Internationalen Ausstellung 2008 in Saragossa auf im Kontext der Globalisierung neue städtische Formen und Formen des Regierens hervorbringen, indem alle finanziellen…
The role of personal and relative job performance in promotion decisions
2021
This study employs personnel data from a large university to examine how supervisors utilize information on employees' job performance in promotion decisions. The study shows that better-performing employees are rewarded with promotions as a higher output of peer-reviewed publications and better quality of research output are associated with a higher probability of being promoted. The study also shows that supervisors compare their subordinates' job performance when deciding on promotions: employees who outperform their colleagues in terms of research output and research quality are more likely to be promoted. Subsequently, the study provides evidence to support the key premise of the tourn…