Search results for "Market segmentation"
showing 10 items of 61 documents
Consumers’ Behavior in Decision-Making in Foodstuff Purchasing Process
2018
The purpose of this research is developing of model of market segmentation for food consumers, as well as determination the extent of influence of various factors influencing the behavior of the Latvian consumers while making the decision on purchase of these goods. In the course of the research approaches to market segmentation of food products consumers were used, as well as statistical data for Latvian food product market, described in literature, also the results of empirical researches. As a result the model of market segmentation for food consumers was developed, the extent of influence of various factors influencing the behavior of the Latvian consumers was determined based on the co…
Cost Management for IT Activities: A Case Study in the IT Division of a French Bank Using Activity-Based Costing
2013
The costs of information technology (IT) activities have been increasing rapidly these recent years, due to the technological sophistication and more market-oriented strategies that complexify the value chains of the firms. Many of these expenses do not relate to individual products but are associated to customers, market segments and distribution channels. In this context, the companies try to understand the cost of selling their products and services. This is the reason why customer-driven and market-oriented cost management approaches have gained in popularity.In this paper, we review in a first part the strategic cost management stream and the way we can give a customer orientation to c…
Industry specialization and audit fees: a meta-analytic approach
2015
Purpose The purpose of this paper is to provide a comprehensive review of the literature that links auditor’s industry specialization (AIS) and audit fees (AFs) in order to clarify the puzzle of published results and provide overall conclusions that would help in future research. Design/methodology/approach To achieve this goal, the authors applied meta-analysis techniques in order to summarize, quantify and evaluate the published data related to the association between AIS and AF. Findings The meta-results are more robust when the proxy for AIS is the audit firm’s market share above 20 percent or the audit firm is jointly the national and city leader. For US-based studies, results are hom…
Rural tourism in Spain
2002
Abstract The aim of this study is to determine the features that characterize a new tourist class, called modern rural tourism, and to figure out the proportion of this market in one specific Spanish region. The geographical territory under study is El Alto Palancia, one of the best known rural resorts, within the Valencian region. In order to fulfil these goals, an empirical study was undertaken and an econometric model was applied afterwards. A wide set of variables has been selected for the Logit Binomial Model, which is shown to be useful in discriminating the modern from traditional tourists.
Informal employment in developing countries
2012
There is an ongoing debate among researchers and policy makers, whether informal sector employment is a result of competitive market forces or labor market segmentation. More recently it has been argued that none of the two theories sufficiently explains informal employment, but that the informal sector shows a heterogenous structure. For some workers the informal sector is an attractive employment opportunity, whereas for others – rationed out of the formal sector – the informal sector is a strategy of last resort. To test the empirical relevance of this hypothesis we formulate an econometric model which allows for several unobserved segments within the informal sector and apply it to the …
The Impact of Consulting Service on Spanish Firms
2003
Introduction Specialized services that help in efficient decision-making in company management--that is consulting service--undoubtedly make up one of the most dynamic sectors of the economy in most European countries and in Spain (Rubalcaba 1997; Camacho 1998; Gonzalez 1999). There is a huge amount of literature available on the subject of consulting, and it often is stated that the consultant contributes a large dose of common sense to a management situation that is not always rational. (1) However, the consultant is not a magician who discovers what the client did not know, although the consultant is able to look at the problem from a more appropriate angle and his or her services should…
Smartphone Usage Among Millennial in Finland and Implications for Marketing Segmentation Strategies: Lessons for Nigeria
2018
The study examines smart phone usage by millennials based on different criteria of operating system, Wi-Fi, text messaging, internet surfing and social media. The study used quantitative methodology and data were gathered with online questionnaires with 391 young smartphone users in Finland. The Millennial were clustered into five levels. The results reveal the prominent status of profiling in a developed market and how marketers in emerging markets can apply segmentation and targeting strategies using instant messaging, text messages, email, mobile app, gamification and social media based on the profile of each segment. Nigerian policy makers should adopt a framework to make smartphone aff…
La dinámica afiliativa sindical y las trayectorias de sus miembros
2013
Este texto recoge los primeros resultados del Proyecto trianual de Investigación Fundamental no orientada Ref. CSO2010-17962, aprobado por el Ministerio de Ciencia e Innovación (Convocatoria 2010) y del que soy investigadora principal. Dicho Proyecto de I+D, que lleva por título La construcción política del evangelismo gitano: Iglesias, federaciones y nuevos actores políticos, cuenta con la participación formal de la Dra. Teresa San Román Espinosa, catedrática de Antropología Social de la Universidad Autónoma de Barcelona Background of INCASI Project H2020-MSCA-RISE-2015 GA 691004. WP1: Compilation Este texto analiza la dinámica afiliativa de altas y bajas de los sindicatos españoles a part…
Involvement and image transfer in sports sponsorship
2017
Sponsorships have become one of the most important marketing tools. Data show that a majority of sporting events is sponsored and that investment in sponsorship is increasing every year. Companies are demanding more research to better unde rstand their investment efficacy. Involvement is a key element in processing sponsorship information in consumers’ minds. This variable affects consumer behavior and moderates the sponsor image transfer. The study of involvement could give guidance for the design of appropriate and functional advert ising campaigns. The research proposes segmenting and modelling sport consumer behaviour in sponsorship by their level of involvement with the event. For this…
Museum visitors’ heterogeneity and experience processing
2019
Abstract This research examines the relationships between affective and cognitive antecedents and consequences of satisfaction under a market heterogeneity approach. It includes co-creation of preparatory activities. The sample consisted of 276 museum visitors in London. Two analysis have been conducted: structural equation model and latent class path analysis. The paper contributes to the development of a theoretical framework for further understanding of service experience in which co-creation plays an important role. Two segments were identified: 1) emotional (with lower degree of co-creation, equally distributed by age and nationality); 2) rational (higher degree of co-creation, younger…