Search results for "Marketing"
showing 10 items of 3224 documents
Motivations, engagement and adoption of e-WOM in restaurants.
2022
Resumen El objetivo del presente trabajo fue estudiar el efecto que tienen las motivaciones para consultar y escribir e-WOM sobre el compromiso con el e-WOM y la influencia de dicho compromiso en la adopción del e-WOM consultado. Para analizar estas relaciones, se realizó una investigación empírica aplicada en el contexto de los restaurantes. El ámbito geográfico fue Ecuador, con una muestra de 461 consumidores. Se utilizó un modelo de ecuaciones estructurales y se validó la cadena de relaciones. Los resultados confirmaron las relaciones entre estas variables; además, se presentaron implicaciones académicas interesantes para profundizar en el estudio sobre el compromiso con el e-WOM, así co…
¿Cómo afecta la innovación en la satisfacción y la lealtad hacia el establecimiento minorista?
2021
Resumen En el presente estudio, se examinó el concepto de innovación en el sector minorista y se definieron sus relaciones con otras variables, como la satisfacción y la lealtad, tradicionalmente vinculadas con el establecimiento minorista. Para lograr los objetivos planteados, se delimitó un modelo teórico sustentado en la literatura, que se contrastó mediante un estudio empírico utilizando un cuestionario estructurado ad hoc aplicado a una muestra de 510 clientes de establecimientos de alimentación. El análisis de los datos se desarrolló mediante la técnica de regresión por mínimos cuadrados parciales. Los resultados permiten proponer un conjunto de recomendaciones para la gestión, fundam…
The Importance of Empowerment in Entrepreneurship
2017
Empowerment comes at a time when global competition and change require people to take initiative and be innovative. Based on the active, persistent, and change-oriented behaviors associated with psychological empowerment, the chapter states that empowerment can contribute to entrepreneurship. The dimensions of empowerment that suggest a theoretical and empirical link with entrepreneurial behavior are discussed. Several propositions regarding the interplay between empowerment and entrepreneurship are formulated. The chapter describes paths to promote empowerment and entrepreneurship in applied context and suggests future directions to advance research on empowerment in the field of entrepren…
Analysis of salivary detection of P16INK4A and RASSF1A promoter gene methylation and its association with oral squamous cell carcinoma in a Colombian…
2019
Background Epigenetic factors play a fundamental role in the etiopathogenesis of oral squamous cell carcinoma (OSCC). This study evaluated if salivary detection of P16INK4A/RASSF1A gene promoter methylation might be linked to the clinical/histological features of OSCC in a Colombian population. Material and Methods Methylation-specific polymerase chain reaction (MSP-PCR) was used to detect the methylation frequency of P16INK4A/RASSF1A genes in DNA obtained from whole saliva collected of 40 healthy controls (HC) and 43 OSCC patients. Determination of the clinical performance of MSP-PCR assay was based on standard algorithms derived from two-way contingency table analysis. The association of …
The influence of religious identity and socio-economic status on diet over time, an example from medieval France
2019
International audience; In Southern France as in other parts of Europe, significant changes occurred in settlement patterns between the end of Antiquity and the beginning of the Middle Ages. Small communities gathered to form, by the tenth century, villages organized around a church. This development was the result of a new social and agrarian organization. Its impact on lifestyles and, more precisely, on diet is still poorly understood. The analysis of carbon and nitrogen isotopes in bone collagen from the inhabitants of the well-preserved medieval rural site Missignac-Saint Gilles le Vieux (fifth to thirteenth centuries, Gard, France) provides insight into their dietary practices and enab…
Patterns of ecological diversification in thelodonts
2018
Here we explore the spatial, temporal and phylogenetic patterns of ecological diversification for the entire clade of thelodonts, one of the earliest groups of vertebrates and longest lasting of the Palaeozoic agnathans in the fossil record. Parsimony and maximum-likelihood methods are used to reconstruct ancestral states of their geographical distributions, habitats and lifestyles. Our results support the concept that thelodonts originated during the Middle?-Late Ordovician probably in marine open waters of Laurasia, with a demersal lifestyle on hard substrates being the ancestral condition for the whole clade. Later, thelodonts underwent a complex ecological diversification and palaeobiog…
Quality Factors Influencing Consumer Demand for Small Fruit by Focus Group and Sensory Test
2017
ABSTRACTThe market of berries is a niche of high value in Italy. Small fruit’s healthy properties are well known in the international market, but little is known about the reason for a low commercialization rate of fresh small fruit in Italy. The objective of this study was to assess consumer preferences in Italy for selected berry species. Moreover, the study aims to identify the relevant attributes of berries that affect the demand for this produce according to consumers and to compare these attributes. We assessed relevant attributes affecting the demand for fresh berries for different consumers’ profiles and compared berries’ attributes rankings. The results reveal high concordance betw…
Potential of science to address the hunger issue: Ecology, biotechnology, cattle breeding and the large pantry of the sea
2018
The knowledge about the real possibilities that current science gives us is basic to support everything that is not negative either for men or for our environment. In this way, it is an advantage to win this battle against hunger with rational use of science advantages. In this paper, we start from the basis that the solution to the problems of hunger requires the multidisciplinary action of sciences and knowledge. We provide a reflection on the possibilities to be considered from disciplines such as ecology, biotechnology, veterinary and aquaculture. The need for ecological studies where the role of human beings as part of ecosystems is considered. In addition, advances in molecular biolog…
Algerian Olive Germplasm and Its Relationships with the Central-Western Mediterranean Varieties Contributes to Clarify Cultivated Olive Diversificati…
2021
Olive tree with its main final product, olive oil, is an important element of Mediterranean history, considered the emblematic fruit of a civilization. Despite its wide diffusion and economic and cultural importance, its evolutionary and phylogenetic history is still difficult to clarify. As part of the Mediterranean basin, Algeria was indicated as a secondary diversification center. However, genetic characterization studies from Maghreb area, are currently underrepresented. In this context, we characterized 119 endemic Algerian accessions by using 12 microsatellite markers with the main goal to evaluate the genetic diversity and population structure. In order to provide new insights about …
2020
Understanding how and why rates of evolutionary diversification vary is a key issue in evolutionary biology, ecology, and biogeography. Evolutionary rates are the net result of interacting processes summarized under concepts such as adaptive radiation and evolutionary stasis. Here, we review the central concepts in the evolutionary diversification literature and synthesize these into a simple, general framework for studying rates of diversification and quantifying their underlying dynamics, which can be applied across clades and regions, and across spatial and temporal scales. Our framework describes the diversification rate (d) as a function of the abiotic environment (a), the biotic envir…