Search results for "Marque"

Genetic and aromatic diversity of the Burgundy truffle

2013

Truffles are ectomycorrhizal Ascomycota fungi belonging to the Tuberaceae family and more specifically to the Tuber genus. More than thirty Tuber species are currently described in Europe. In this thesis, we specifically focused on the Tuber aestivum-uncinatum model. This truffle is commonly called "Burgundy Truffle" and has a gastronomic and cultural interest.The first part of this thesis focused on the taxonomic status of the Burgundy truffle (Tuber uncinatum). For this, we used a multi-marker approach combining several genetic markers commonly used at the interspecific scale. Our analyses showed that the two taxa, Tuber aestivum (summer truffle) and Tuber uncinatum are conspecific.In the…

Brand stores' functions : an approach through brand experience

2022

In-store brand experience leverages brand equity and customer equity which are clear value sources for brands (literature review and exploratory studies). The experience quality is linked to its capacity to meet these goals. Compared to generalist distributors and multi-brand experiences, brand stores are dedicated and focused. They are key places since service and experience items are crafted by the brand itself. The brand is therefore able to grant a genuine, i.e., authentic brand experience (brand content recognition and brand authentication through in-store experience). It is less the case in its distributors’ stores, where brand experience competes with its competitors’ and its distrib…

L’expérience de marque comme interprétation narrative : une introduction à la narratologie transmédia

2022

La sufixació apreciativa del català: creacions lèxiques i implicacions morfològiques

2015

Resum: La situació de la derivació apreciativa dins la morfologia és excepcional, perquè la informació limitada que contenen, en general, les gramàtiques i els diccionaris sobre els apreciatius així com l’ús habitual d’aquestes formes en contextos familiars i informals fan que la creativitat dels parlants no es vegi limitada per normatives i que, per tant, aflorin solucions imaginatives, que, tot i la variació existent, segueixen uns condicionaments gramaticals clars. L’objectiu d’aquest treball és aportar noves dades en aquest camp a partir de formes recollides en corpus tradicionals i per internet, amb una doble finalitat: d’una banda, aprofundir en les particularitats morfològiques de la…

Regia Sententia lata in Regia Avdientia Valentina ... in favorem ... Don Otgorij Carroz et Centellas, olim Català de Valeriola ... Contra ... dvcem …

1695

Sign. : [A]2, B-E2

Chirurgie cardiaque sous circulation extra-corporelle et ses biomarqueurs : rôle du Growth / Différentiation Factor 15 (GDF 15) : études cliniques

2016

Ischemic cardiac diseases are the most frequent and deleterious pathologies leading to important cardiovascular-related mortality worldwide. One of the alternative therapies consists to treat these patients using cardiac surgery. Cardiopulmonary bypass was developed to greatly improve this surgical procedure. However, some adverse effects can occur during cardiac surgery associated with cardiopulmonary bypass due to the inflammatory response. This phenomenon is the result of various mechanisms including oxidative stress and inflammatory cytokines which lead to multi-organ failure and then to myocardial and renal injuries occurring during the peri- and post-operative periods.The first part o…

Noticia de algunos libros impresos en Sevilla durante los últimos años y particularmente de los publicados por los Excmos. Sres. Duque de T'Serclae…

1892

Tirada de 60 exemp.

CARRERES RODRÍGUEZ, Manuel. "Les obres publiques en les comarques valencianes. Indrets i paisatges. El Baix Vinalopó"

2016

Los jeroglíficos de Lorenzo Lotto para el coro de Santa Maria Maggiore de Bérgamo

2018

ABSTRACT: The drawings that Lorenzo Lotto made for the marquetry of the choir of Santa Maria Maggiore of Bergamo, executed between 1524 and 1532, highlight the special interest in hieroglyphs in Italian art. This article concentrates on the four examples of inlaid work that decorate the exterior facade of the choir, which were crafted based on the drawings of Lotto. The marquetry is analyzed by identifying its textual and visual sources, proposing as well an iconographical interpretation by considering the visual discourse that derives from the work as a whole.
 
 KEYWORDS: Lotto; Hieroglyphics; Choir; Marquetry; Bible.
 
 
 RESUMEN: Los dibujos de Lorenzo Lotto, id…

Et vos idées ont du génie ! Rhétorique de la marque

2013

In order to appeal to us and convince us, brand names develop a complex set of rhetorical techniques. Thus, they use various stories illustrating the creation or the evolution of these brand names, along with stories regarding ways of consuming as well as consumers themselves. These brand names also rely on values and use a range of communication techniques in order to adapt to the consumers' degree of approbation. The current food brand names to be found throughout the major supermarket networks, notably Michel et Augustin, is used as a basis for case studies concerning the brand name rhetoric which, we believe, relies on a triple dimension which is simultaneously theme-oriented, axiologic…