Search results for "Metaphor"
showing 10 items of 271 documents
Retoryka pamięci - wybrane problemy teoretyczne
2009
Pragmatics, Metaphor Studies and the Challenge of Mental Imagery
2023
Metaphor is considered a figurative use of language, a term that seems to recall the imagistic dimension characterizing this kind of utterances. Tzvetan Todorov (1967) speaks of “figure” as “visibility of speech”: as a figure, metaphor provides a kind of figurability to what is communicated. As Paul Ricoeur wrote in La métaphore vive (Ricoeur, 1975), metaphor makes “speech appear”. Precisely because of the reliance on the idea of figure, it is therefore not surprising that discussions on metaphor often refer to the role that mental images play in their comprehension. A long tradition holds that the formation of a mental image is fundamental for the comprehension of certain kinds of metaphor…
Rak - osobliwe metafory choroby
2016
W artykule zostały przedstawione metafory, jakimi obecnie posługujemy się, by opisać chorobę nowotworową. Ponieważ stała się ona chorobą publiczną i społeczną, i przestaje być tematem tabu, zatem wykreowała się wokół niej swoista metaforyka bliska terminologii wojskowej i fantastycznej. Artykuł zawiera także refleksję dotyczącą przemian w zakresie wspomnianej metaforyki i uwzględnia społeczne próby demitologizacji i złagodzenia dotychczasowego obrazu raka. Do tej pory uznawano raka za wroga, którego należy pokonać, obecnie natomiast zauważa się kuriozalną zmianę polegającą na podejmowaniu prób złagodzenia wizerunku choroby i odnajdywaniu w nim aspektów pozytywnych.
The container of my soul was severed from my shell : Metaphors of Death in Contemporary Finnish Metal Lyrics
2009
Raskaasta rockista ja metallista on tullut tänä päivänä Suomessa ainoana maana maailmassa valtavirtamusiikkia. Metallimusiikin saama suosio on tapahtunut niin nopeasti, että akateeminen maailma on vasta hiljattain havahtunut tutkimaan itse musiikkia ja ilmiötä, ja niissäkin harvoissa tapauksissa tutkimus on yleensä keskittynyt musiikin ääripäiden viittauksista ja mahdollisista yhteyksistä satanismiin tai väkivaltaiseen käytökseen. Englanninkielistä ns. ei-saatanallista metallimusiikkia on tutkittu Suomessa erittäin vähän ja tutkimuksen tarkoituksena olikin omalta osaltaan olla täyttämässä tätä tyhjiötä. Koska suurin yhteinen tekijä metallimusiikin sanoituksissa on kuolema, päädyttiin tässä…
THE ROLE OF SEMANTIC BORROWING IN THE FORMATION OF ECONOMIC TERMS
2014
Specialized terms can result from a number of semantic processes (e.g. meaning extension, meaning narrowing, meaning transfer), which affect words from the general vocabulary. In their turn, these processes can be language internal and take place in the absence of any influence from the outside, or can be triggered by the importation of new things, ideas, etc from another culture and the contact with the language of this culture. The present paper analyses the way in which the worldwide influence English is exerting today has led to the creation of new words in the Romanian vocabulary of business and economics. Our sole focus of attention is constituted by semantic borrowing, or the importa…
Treading lightly on the Earth. Metaphorical frames in the discourse of ecotourism
2013
The present contribution aims to analyse the underlying metaphorical conceptualizations which frame the discourse of ecotourism and their similar or different surface realisations across languages and cultures (American English, British English and Italian). It addresses the issue of ideological categories construed by the discourse of ecotourism to promote its message in order to “persuade potential customers into becoming actual clients by addressing their cultural needs and personal motivations to travel” (Edwards and Curado 2003: 26). Ideology, in this work, relies on van Dijk’s (1998: 9) conceptualization as ‘social cognition’, namely a system of values, beliefs, thoughts shared by mem…
Cómo mirar una parte del mundo: el vocabulario del cuerpo en una lengua amerindia
2006
This paper analyses the vocabulary of body parts in Cha’palaachi, an Amerindian language of the Republic of Ecuador. A number of basic roots refers to (a) forms or (b) parts of the body, although in some cases reference is made to general areas more than to specific parts. These areas, as well as the general vocabulary of forms, points to the importance of spatial elements in Cha’palaachi, which is also identifiable in other parts of the vocabulary and grammar. A significant point is that the body-part terms are organised on the basis of the reference to form, in such a way that the body-part element itself is only of secondary importance. Metaphorical and metonymic extension is more freque…
Lakoff & Johnson lettori di Blumenberg? L'eredità della metaforologia nella teoria della metafora concettuale
2022
This paper aims at showing the analogies between Hans Blumenberg’s Metaphorology and George Lakoff & Mark Johnson’s Conceptual Metaphor Theory. Starting from the analysis of the proportion for which ABSOLUTE METAPHOR: METAPHORICAL EXPRESSIONS = BACKGROUND METAPHOR: CONCEPTUAL METAPHOR, we propose to compare Blumenberg’s Metaphorology with Lakoff & Johnson’s Conceptual Metaphor Theory, outlining similarities and differences in reference to: (a) the fundamental notions on which the two theories are based, (b) the methods and (c) the relationship between language-thought-culture assumed by the two theories. However, the reconstruction of the relation between the two theoretical paradig…
Funktionskreis e Gestaltkreis: la metafora del circolo nella biologia teoretica
2014
This paper aims to examine the use of the circle metaphor within the functionalist perspective by Jakob von Uexküll and the morphological perspective by Viktor von Weizsäcker. Whereas the functionalist theory dissolves the unity of the organism in the multiplicity of functional relationships, Weizsäcker’s morphology recognizes the fundamental unity of the biological act, leading to a new concept of the living organism.
METAPHOR IN THE XXth CENTURY: TWO WAYS OF INTERPRETING THE CONCEPT
2018
Resumen El objetivo de este artículo es resumir, a través del análisis de las fuentes teóricas principales, el desarrollo de dos tradiciones en la interpretación de la metáfora. Simbólicamente las podemos denominar: 1) Visión formalista, centrada en la descripción de los rasgos de la metáfora, su estructura formal y las funciones que desempeña en un texto o un discurso; y 2) Visión pragmática y cognitiva que propone comprender la metáfora en relación con la situación comunicativa, mostrando también su papel como una de las cadenas básicas del pensamiento humano. Abstract The aim of this article is to summarize, through the analysis of the main theoretical sources, the development of two way…