Search results for "Microblogging"
showing 3 items of 3 documents
Application Of Social Web Tools To The Internationalization Of Retail Companies
2011
The emergence and development of what is called the Social Web or Web 2.0 is marked by the appearance and development of new communication tools and applications such as blogs, chats, forums, social networks, etc., and interaction between users. As well as giving consumers emotional and practical benefits, these applications represent great communication opportunities for companies in a globalized context. For this reason, businessmen are increasingly using Social Web tools as instruments to get information and market knowledge, as well as for communication in an internationalization context. Taking the opportunities the use of Social Web tools in a global context represent for retail busin…
Le tweet stratégique: Use of Twitter as a PR tool by French politicians
2015
Edited By Dejan Verčič, Ana Tkalac Verčič, Krishnamurthy Sriramesh and Jon White; National audience; This study, adopting a qualitative approach to political communication, looks in depth at the way Twitter is used as a PR tool by five French politicians. It suggests that the microblogging service plays a specific role in allowing them to monitor public opinion and current affairs, to interact with voters, journalists, stakeholders and other politicians and to disseminate information. The way politicians use Twitter is influenced by concerns of impression management (content and style of tweets), and also various institutional, political and social/symbolic limits, which contribute to revea…
Through a Glass, Darkly
2013
Political actors increasingly use the microblogging service, Twitter, for the organization, coordination, and documentation of collective action. These interactions with Twitter leave digital artifacts that can be analyzed. In this article, we look at Twitter messages commenting on one of the most contentious protests in Germany’s recent history, the protests against the infrastructure project Stuttgart 21. We analyze all messages containing the hashtag #s21 that were posted between May 25, 2010, and November 14, 2010, by the 80,000 most followed Twitter users in Germany. We do this to answer three questions: First, what distinguishes events that resulted in high activity on Twitter from ev…