Search results for "Mobiili"
showing 10 items of 259 documents
Examining key drivers of consumer experience with (non-financial) digital services : An exploratory study
2020
Recent advancements in the field of mobile information systems have transformed the consumer lifestyle as well as have changed the digital service landscape globally. This exploratory study identifies and describe key marketing drivers of consumer experience with non-financial transactions available on mobile banking apps. Data were gathered using semi-structured in-depth interviews from 12 respondents in Finland during March and April 2019. The qualitative analysis of the interview transcripts revealed three emerging themes i.e. the mobile banking app experiences and sustained usage of mobile banking apps are largely affected by consumers’ level of knowledge (consumer awareness), usefulnes…
Influence of cultural difference on mobile user experience : a case study of the Nokia phone in Japanese mobile culture
2009
Daily rhythms of young children in the 24/7 economy : A comparison of children in day care and day and night care
2017
The study explored temporal variation in children’s moods and compared children in regular day care with those in day and night care in Finland. To examine variation in children’s experiences, a mobile diary was used. The participants comprised 32 young children and their parents and day care personnel. Adults evaluated children’s moods three times daily over 1 week. A clear weekday–weekend rhythm was found among children in day care, who displayed more negative moods, due to frequent hurried mornings. Children in day and night care had more irregular mood rhythms. Boys were evaluated as displaying more negative moods than girls. peerReviewed
How is the use of mobile money services transforming lives in Ghana?
2018
Mobile money (MM) is considered a revolutionary phenomenon in the developing world and relies on basic mobile handsets capable of voice and SMS or text. This chapter assesses the potential of mobile phones as a delivery mechanism for financial services in Ghana. Based on the sample of 595 responses collected during the months of September and October, 2016, we investigated various consequences that influence the consumer decision-making process and continuous usage within the mainstream MM or micro-financial services. In total, six hypotheses were developed and tested. The results provided support for all the hypotheses. The key takeaway from this chapter is that MM service agent credibilit…
Factors influencing mobile banking continuous use in Sub-Sahara Africa : A study of mobile banking users in Nigeria
2019
The ubiquitous diffusion of information and communications technology is fundamentally impacting several sectors. In the financial services sub-sector, the convenience and speed that mobile banking (m-banking) applications offer users have made it one of the most popular applications in use. However, the growth trajectory of the application is questionably different as it has continually seen a decline in the Nigerian market. The aim of this study is therefore to examine the factors influencing m-banking continuous use in an emerging market context by using a hybrid of unified theory of acceptance and use of technology (UTAUT2), uses and gratification, and privacy theories. Survey data were…
Mobile financial services : Introduction, definition, and conceptualization
2019
Incumbent business models in banking and payment are continuously challenged by new competition and evolving consumer expectations as banking and payment landscape have increasingly moved digital and mobile. Mobile financial services (MFS) and related technologies encompass a broad range of digital (including mobile) devices, channels, and financial transactions that consumers execute on their mobile phones or tablets. This chapter conceptualizes the term ‘MFS’ and investigates what constitutes the field of MFS. The chapter seeks to answer the following research questions: What is the mobile financial services landscape? What are MFS and how they have been conceptualized in the marketing an…
Unboxing co-creation of value: Users' hedonic and utilitarian drivers
2019
Value co-creation through involving users in service processes via resource integration is a focal service research interest. However, studies often take a firm-centric or generic approach and overlook value co-creation from the point view of an individual user. We address this gap by adopting a qualitative research approach and laddering interviews (n = 113) to examine users’ hedonic and utilitarian drivers for value co-creation behavior in five service system contexts. We argue that underlying differences exist among all service systems and contribute with a novel approach by depicting the differences in value-based motivations for users to co-create value. As practical implications, our …
The role of age and life course stage in digital consumption
2018
Digital technologies are an inherent part of consumer environments today. This dissertation investigates older adults’ usage of digital technologies by focusing on the role of age and life course stage in digital consumption in Finland. The dissertation applies theories of technology adoption and use, generations, and life course to examine older adults as digital consumers, the interrelationship between consumption and digital technologies and the effects of age and life course stage on digital consumption. The study utilises both quantitative and qualitative data from five (5) data sets. The results reveal that between the years 1999 and 2014, older adults reported more ecological and les…
Teachers' attitudes, competencies, and readiness to adopt mobile learning approaches
2014
This study explores how teachers' attitudes and competencies influence their willingness to adopt mobile learning approaches. By mobile learning we mean teaching approaches that use mobile devices to enliven and extend traditional teaching. Of particular interest is exploring how first-order (e.g. lack of adequate access, time, training and support) and secondorder (e.g. teacher's pedagogical and technological beliefs and willingness to change) barriers affect teachers' beliefs and attitudes. In the autumn of 2012, we conducted three mobile learning case studies in Central Finland. We used semistructured interviews to collect data. The study indicated that positive experiences raised teache…