Search results for "Mod"
showing 10 items of 39605 documents
The pblm package: semiparametric regression for bivariate categorical responses in R
2014
We present an R package to fit semiparametric regression models for two categorical responses. It works for both nominal and ordered responses and several types of logits can be specified. Proportional, non-proportional and partial proportional odds models can be fitted, with marginal and association parameters estimated in a parametric or semiparametric way, via penalized maximum likelihood estimation. An application to show the potential of the package is carried out on a data set of Italian university students.
“Dear Young People, don’t vote”. Seniors in political advertisements: irony and/or legitimation
2019
The widespread representation of older people in popular culture as passive and inert has been challenged in a range of recent studies and publications (Nussbaum / Coupland 2004, Caprara et al. 2013). In view of the increasing number of older adults in today’s society, the notion of aging has received significant attention in the public sphere where common assumptions and stereotypes are challenged and potential scenarios are presented. As it has been discussed from different academic perspectives over the past twenty years, older people’s collective condition is undergoing important sociological and cultural changes, making the elderly - among other things - an enticing political reservoir…
Seniors’ social image: the representation of ageing in electoral campaigns
2019
This study builds on previous research on ageing representation in relation to common assumptions and stereotypes (Schneider & Ingram 1993; Holladay & Coombs 2004, Kaid & Garner 2004), in order to provide an overview of the ways in which older adults have been addressed and exploited in US political (i.e. electoral) campaigns. Considering campaign ads as multimodal texts, Kress & van Leeuwen’s social semiotic approach (2001) is used to examine how multimodal elements convey seniors’ images. In addition, this analysis draws on legitimation theory (van Leeuwen 2008) to analyse which legitimation tactic is employed to convey meanings through the voice of elderly people. In this…
Le processus de choix alimentaire et ses déterminants : vers une prise en compte des caractéristiques psychologiques du consommateur
2006
This thesis aims to explore new research opportunities in the food field, proposing to explicitly include psychological factors as potential determinants of food choice process. It notes the consequences of the central role of pleasure in the mechanisms of ingestion, and the specific role of taste: the highly emotional nature of food consumption leads then to retain experiential approach and more specifically sensory marketing as a framework. The issue of research aims to investigate how sensory stimuli and the information associated with the product combine to influence, in a differentiated manner depending on the individual, consumption behavior.Methodologically, the research combines con…
Quand les institutions culturelles s´ouvrent au marketing sensoriel ... et s´en défendent : enjeux et paradoxes.
2007
: Stimulate the audience sensoriality seems to be a new spearhead for a lot of cultural institutions. In this way, it is important to understand how the stimulation of the five senses of the audience could be interesting for managers in the cultural field. We wish, within this article, to improve this analysis. Accordingly, we will try, in a first part, to define this "sensory" trend of consumption and to clarify its stakes in comparison with the work completed in other marketing's fields. In a second part, we will appreciate the consequences of this tendency in terms of managerial practices for the professionals of the cultural sector. In a third and last part, we will present the principa…
Quand les institutions culturelles s'ouvrent au marketing sensoriel... et s'en défendent : enjeux et paradoxes
2007
Stimulate the audience sensoriality seems to be a new spearhead for a lot of cultural institutions. In this way, it is important to understand how the stimulation of the five senses of the audience could be interesting for managers in the cultural field. We wish, within this article, to improve this analysis. Accordingly, we will try, in a first part, to define this "sensory" trend of consumption and to clarify its stakes in comparison with the work completed in other marketing's fields. In a second part, we will appreciate the consequences of this tendency in terms of managerial practices for the professionals of the cultural sector. In a third and last part, we will present the principal …
Gaussian processes retrieval of crop traits in Google Earth Engine based on Sentinel-2 top-of-atmosphere data.
2022
The unprecedented availability of optical satellite data in cloud-based computing platforms, such as Google Earth Engine (GEE), opens new possibilities to develop crop trait retrieval models from the local to the planetary scale. Hybrid retrieval models are of interest to run in these platforms as they combine the advantages of physically-based radiative transfer models (RTM) with the flexibility of machine learning regression algorithms. Previous research with GEE primarily relied on processing bottom-of-atmosphere (BOA) reflectance data, which requires atmospheric correction. In the present study, we implemented hybrid models directly into GEE for processing Sentinel-2 (S2) Level-1C (L1C)…
Septentrionalidad y medievalidad en el paradigma arteaguiano de lo maravilloso. Una lectura de las riflessioni de Esteban de Arteaga en Le Rivoluzion…
2014
“Septentrionalidad y medievalidad en el paradigma arteaguiano de lo maravilloso. Una lectura de las “riflessioni” de Esteban de Arteaga en Le Rivoluzioni del Teatro Musicale Italiano”, es un estudio de carácter multidisciplinar sobre un texto en muchos aspectos singular y hasta ahora prácticamente no abordado. Las riflessioni son una indagación sobre los fundamentos antropológicos de un determinado constructo de lo maravilloso. Uno de los primeros intentos por analizar y comprender esa fenomenología de la fascinación. El primero, sin duda, en poner el acento en los elementos de septentrionalidad y medievalidad. Y todo ello en el marco de lo que quiere ser un estudio sobre el devenir del tea…
« L’homme-à-fourchette ». La construction du convive-modèle à la table de Buckingham Palace
2021
“Every meal is a lesson learned”. The Victorian saying warns of the risk of punishment that every guest constantly incurs. These sanctions often relate to the way in which one approaches, one selects, one handles the cutlery on the table. Indeed, the construction of the ideal guest, of his way of being with others and of behaving in relation to food, often and above all involves being a "model user" of table service. We will analyze this aspect from the images and speeches posted on the Windsors' Twitter account, the official websites of the Royal Family and the manners manuals they sponsor. Each of these supports manifests an aspect of the subjectivity of the ideal guest as a model-user of…
Modular Service Design of Information Technology-Enabled Services
2022
The literature has proposed ways to modularize information-technology-enabled services (ITeS) with limited success. We argue that applying design principles (DPs) can address this gap and revitalize the service modularization literature. With a qualitative research study, we develop exemplar DPs and a set of prioritized DPs for ITeS. We contribute to the literature by demonstrating how complex service systems, specifically ITeS, can be modularly designed. Our DPs show how different ITeS design elements or service attribute combinations impact the outcome-driven design of service experience. Based on the findings, we present a modular service design framework and a service design method tha…