Search results for "Motivations"
showing 10 items of 37 documents
Motivations, engagement and adoption of e-WOM in restaurants.
2022
Resumen El objetivo del presente trabajo fue estudiar el efecto que tienen las motivaciones para consultar y escribir e-WOM sobre el compromiso con el e-WOM y la influencia de dicho compromiso en la adopción del e-WOM consultado. Para analizar estas relaciones, se realizó una investigación empírica aplicada en el contexto de los restaurantes. El ámbito geográfico fue Ecuador, con una muestra de 461 consumidores. Se utilizó un modelo de ecuaciones estructurales y se validó la cadena de relaciones. Los resultados confirmaron las relaciones entre estas variables; además, se presentaron implicaciones académicas interesantes para profundizar en el estudio sobre el compromiso con el e-WOM, así co…
Antecedentes de las consultas de boca-oído online sobre hoteles
2017
Las consultas online sobre productos y servicios antes de la compra han recibido menor atención en la literatura que la generación de comentarios después de la experiencia. Nuestro trabajo aborda, por tanto, el estudio de la conducta de boca-oído online desde la perspectiva del receptor. El objetivo es investigar las variables que contribuyen en la adopción de boca-oído online para tomar la decisión de elección de un hotel. Para ello, se analiza la cadena de relaciones “motivaciones→intención de consultar→volumen→adopción”, considerando tres tipos de motivaciones: conveniencia, riesgo y sociales. Con una muestra de 393 huéspedes de hoteles de 3, 4 y 5 estrellas y a partir de un modelo de ec…
The socio-ecological and personal determinants of school performance and motivation of high school students
2022
For decades, and with the work of Moos (1979) and Walberg (1969), educational research has consistently demonstrated the importance of the personal characteristics of students and the socio-ecological characteristics of the classroom in determining the affective and cognitive development of students.Unfortunately, no research on this subject has been done in France with high school students. This is why we set ourselves the objective of studying the environmental and personal determinants of high school students' academic performance and motivation. Using the L.E.I (Walberg, 1969) and EMMAS (Ntamakiliro et al., 2000) measurement scales, as well as data collection from 405 students enrolled …
“It’s Practically a Must” : Neoliberal Reasons for Foreign Language Learning
2017
The role of travel motivations and social media use in consumer interactive behaviour: a uses and gratifications perspective
2020
This paper explores the influence of travel motivations and the gratification provided by social media in consumer stickiness to social media, intention to create user-generated content, and electronic word of mouth (eWOM) review adoption. The study follows a mixed-methods approach. First, a concept mapping study was undertaken to identify the main travel motivations and the gratifications provided by social media when consumers search for information on tourism destinations. A second study using structural equation modelling and SmartPLS 3.2.7 with a sample of 401 heavy users of social media showed the relationships between individual travel motivations and gratifications provided by socia…
Inspiration, interaction, efficiency and simplicity : 4 values that can be mobilized in store to improve the customer experience
2020
The development of e-commerce is both a source of unprecedented competition for physical stores but also an opportunity to think about their commercial proposition. Creating a unique and memorable experience for their customers has become the major challenge for retailers today. Based on a literature review and customer interviews, this paper suggests four major values of shopping experience -simplicity, efficiency, inspiration and interaction -and their variations. Implications and guidelines are address to retailers willing to develop easily their experience offer.
“You look at it, but will you choose it”: Is there a link between the foods consumers look at and what they ultimately choose in a virtual supermarke…
2022
Most of the studies that showed a link between gaze allocation and consumer's food choices were performed on food products belonging to a same category. However, consumers usually make food choices in more complex environments, between many different products, and different factors can influence their choices. Therefore, our study aimed to understand the link between gaze behavior and food choices in a complex and realistic situation of choice. Participants (n=99) performed a food choice task in a virtual supermarket. They had to choose three food products to create a dish in four scenarios evoking different motivations (focus on health, environment, food pleasure, and daily scenario as con…
Escape room in education: a bibliometric study
2020
[EN] The impact of technologies in all areas is one of the main points that characterize the current society. In the educational context, recently, great efforts are being made to adapt the system to characteristics and needs of the students of the 21st century. Gamification in education consist on the use of structures, characteristics, dynamics and aesthetics of games for educational purposes, to increase students participation and motivation. The escape room is a gamified activity in which one or more teams must leave a place during a limited time solving a challenge whose goal is learning. This study pretends to analyze research trends through a bibliometric study of scientific producti…
INDUSTRIALIZATION: AN ITINERARY RUINED BY EXTRAECONOMIC FACTORS. CASE STUDY: THE ROMANIAN ECONOMY
2012
How did the evolution of Romanian industry develop in the years after 1944 and until 1989? How about afterwards, during the transition from a socialist economy of Eastern European type to a generically defined market economy, when it failed to achieve socially desirable results, namely during the period 1990-2010? What was the actual content of the process, what was intended and what was actually achieved? In 20 years, how did the extra-economic factors influence - especially the political and social ones - a process, namely the industrialization, which had proved an undoubtedly positive experience around the world? These are the questions this paper aims to answer by examining the effects …
Motivations and domain specificity in intercultural adaptation : bloggers' experiences in their new host countries
2014
The current qualitative study investigates immigrant’s intrinsic (internal) and extrinsic (external) motivations and how they surface in the intercultural adaption process. Additionally, it aims to answer whether immigrant’s adaptation orientations differ between private and public (life) domains by testing Boski’s (2008) IAFS model [the model of integration as functional(partial) specialization]. It is a fairly recent model of adaptation and only few prior studies have utilized it. The study concentrates on voluntary migrants, individuals, who have made a personal choice to leave their homelands. In the current study naturally occurring data in a form of weblogs were utilized as research d…